FACET. Lean on me.
Facet is a multi-angle magnetic iPad stand. Each side of the pyramid is a different angle: 35°, 55°, and 75°. When holding up an iPad, Facet is barely visible from the front. We also wanted Facet to be a sexy object on your desk when it's not being used.
Facet works with iPad 2 and the new iPad.
We've been working closely with our manufacturing partners in China to get the magnets to be calibrated precisely right. We now have a great working prototype that was made by the factory that will produce Facet (you can see the prototype in action in the video). The factory is just waiting for us to pull the trigger to start making the production tool. We're trying to raise money on Kickstarter to help pay for the production tool.
We've been designing and manufacturing Apple accessories for over two years now (see our other products here), and we are very confident that Facet will ship in November.
The strong magnets make Facet a stable stand anywhere, and each slope is curved at the bottom to create a solid connection with iPad. The shape and surface area of Facet's footprint make it a great stand on soft surfaces such as a couch or bed.
Facet will be made with ABS plastic, and will come in black and white. The embedded neodymium magnets are the same ones that are used in Apple's Smart Cover. It will also have a silicone base to prevent slipping.
iLoveHandles began two years ago when two friends who met in architecture grad school — Rich with a background in graphic design and business, and Avik with a background in product design — started collaborating on projects that were clever, fun, and useful.
We never meant to be another iPhone accessories company. Sorry about that. We know there are already a lot of them out there, so we are careful that our products are not more of the same. The time and thought Apple invests in its products is obvious. We all share a love of Apple products. Our goal is to create accessories that are equally lovable.
- (33 days)