Project image
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$2,039
pledged of 35.000 $pledged of 35.000 $ goal
33
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, September 23 2013 5:22 PM UTC +00:00
ICON PackagingBy ICON Packaging
First created
ICON PackagingBy ICON Packaging
First created
$2,039
pledged of 35.000 $pledged of 35.000 $ goal
33
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, September 23 2013 5:22 PM UTC +00:00

About

Our Story

ICON Packaging transformed the traditional wine box with its patented wine carrier that converts into a fully functional and branded wine rack. ICON unveiled its latest designs at the Unified Wine and Grape Symposium in January, and we’re continuing to get an overwhelming response from the wine market (both domestically and internationally).

Features and Benefits

  • It's packaging that you do not throw away!
  • Large print area for gift messages, corporate logos, or event promotion
  • Truly unique and personalized gift
  • Prominently displays wine bottle labels
  • Environmentally conscious in materials and disposal – doesn’t contribute to non-biodegradable landfills
  • Ships and stores flat
  • Designed & made in the USA

Branding Opportunities

Green Packaging

Ships and Stores Flat

Great for birthday, anniversary, wedding, customer appreciation, and  housewarming gifts!



ICON has developed and patented this and other designs around the concept of secondary use packaging. "No longer is it merely about using green materials, but now it's also important to put a secondary use or function into packaging design. This is the next stage in packaging evolution," as ICON Packaging founder Jason Ivey points out.

Experience

Over the past 10 years, ICON Development Group has developed hundreds of designs in the promotional products and wine and spirits industries. While ICON Development Group has focused on developing innovative solutions in product and packaging design for other clients, ICON Packaging was launched to bring our own products (using secondary use packaging) directly to market on a B2B and B2C basis.

What People are Saying

“The most innovative and unique gift of 2013.” –Lisa L., Huntington Beach, CA

“This would be the perfect groomsmen gift!” –Joe S., Boca Raton, FL

“As soon as they’re available, we’re ordering them for all of our clients.” Elizabeth K., Chicago, IL

Patented Design

We’ve already secured a patent on our design by the United States Patent and Trademark Office.

Recipient of Design Awards



Manufacturing 

ICON Wine Carriers will be manufactured in Southern California in our Carson facility. Although we have equipment to handle prototype and small production runs, we cannot keep up with demand based on our current equipment. In order to service the mass market (the gift market described above), we will also need to acquire several pieces of equipment to handle flexible manufacturing (small batch sizes that include personalization). If we meet our funding goal, we will be able to manufacture one personalized ICON Wine Carrier as efficiently as we can produce 500 pieces. 

Production Process / Plan

We have developed our packaging to use dimensionally-standardized parts for the fronts, backs, and sides. These parts are pre-cut and are then customized on an order-by-order basis, since the openings for the products are all different and need to have tight tolerances.

Our current manufacturing process involves a series of steps to produce a single unit. Several of these steps are both time and labor intensive, so we’re looking to help reduce these expensive processes by using a CNC in place of operations that are done by hand. This will not only help speed up production and increase output, but it will also give us the ability to quickly develop future product offerings that we have planned.

For larger orders (orders over 2000 pcs.) we have partnered with an overseas company that is ISO 9001 certified.

We also plan to expand our printing and laser etching capabilities through the purchase of more laser cutters and by bringing the screen printing in-house. This will help make the process more efficient, will lower our costs and will help us process the increased volume of individual orders.

We Need Your Support

Since exhibiting at wine industry trade shows, we’ve been getting hundreds of inquiries from wineries and marketing companies from all over the world. We’ve seen that there is an even greater opportunity for the gift market (i.e. – individual customized orders). With the generous contribution from the KickStarter community, we are looking to expand our manufacturing and fulfillment capabilities to handle these orders and develop a consumer business. If this is successful, consumers will be able to go on our website, upload logos and personalized messages, place an order and receive it in days. Below is what we are looking to acquire with our KickStarter funds:

  • CNC router - for quicker turnaround times on customized orders
  • Laser machines- smaller machines that are set up for smaller orders of between 1-10 units.
  • eCommerce website - a new website set up with the consumer in mind. Consumers can easily go online, upload logo or image, customize gift with text, greetings, etc., and we will ship a personalized order within a couple of days.

THIS IS JUST THE BEGINNING! We have dozens of other concepts around the concept of secondary-use packaging, and we plan to bring them to consumers in the coming year.

Thank you in advance,

Jason Ivey & Zaur Yevdayev

Risks and challenges

Risks and challenges

Increased Holiday Demand

This consumer business will face spikes in demand around major holidays, so we have taken this into account and have planned accordingly. We are working diligently to prepare for Holiday 2013 orders, and we have the ability to outsource some operations to another local shop if demand is high enough.

Machinery Acquisition

As stated above, we will acquire a new CNC machine as well as 1-2 new laser machines. It will take us 4-5 weeks to acquire and setup this new equipment. We have planned around this lead-time and have communicated this to our prospective customers.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    High five and a sincere thank you from our team and priority shipping on your first order.

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    ICON-designed iPhone stand (see photo below)

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    Pledge $25 or more About $25

    Unbranded 2-Bottle ICON Wine Carrier (shipping is applied at time of order)

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    Unbranded 2-Bottle ICON Wine Carrier (SHIPPING INCLUDED)

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    Pledge $35 or more About $35

    Personalized 2-Bottle ICON Wine Carrier (shipping is applied at time of customization)

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    Personalized 2-Bottle ICON Wine Carrier (SHIPPING INCLUDED)

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    Pledge $45 or more About $45

    Personalized ICON Wine Carrier Gift Set with 2 Glasses (shipping is applied at time of customization)

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    Personalized ICON Wine Carrier Gift Set with 2 Glasses (SHIPPING INCLUDED)

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    Pledge $70 or more About $70

    Personalized Obsidian Black 2-Bottle ICON Wine Carrier (SHIPPING INCLUDED)

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    Personalized 2-Bottle ICON Wine Carrier + Personalized ICON Wine Carrier Gift Set with 2 Glasses (shipping is applied at time of customization)

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    Personalized 2-Bottle ICON Wine Carrier + Personalized ICON Wine Carrier Gift Set with 2 Glasses (SHIPPING INCLUDED)

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Funding period

- (30 days)