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Capture the ambient glow of your Macbook's apple using your own image or logo.  Slim, customizable, removable, aluminum ring.
Capture the ambient glow of your Macbook's apple using your own image or logo. Slim, customizable, removable, aluminum ring.
540 backers pledged $36,000 to help bring this project to life.

FIRST WAVE OF FULFILLMENT BEGINS!

Posted by Tony Kern and Jeremiah Johnson (Creator)
7 likes

Hello backers.

Our first wave of Iconic Discs are shipping this Monday.  125 discs will be shipped to their respective owners and we expect to begin receiving our full production run by the end of July. 

PRINTING THE PILOT RUN WITH UV INK

We had a little fiasco with the UV ink process and that set us back a week. The primer, which had to be used to allow the UV ink to stick to the anodized aluminum, had a negative chemical reaction with the adhesive of the o-ring. 

UV Primer Had an Undesired Reaction With O-Ring Liner
UV Primer Had an Undesired Reaction With O-Ring Liner

This clear coat was invisible to the naked eye, and seemed harmless at the time, but after we picked the up the finished rings, and began applying the protective o-rings, we found a major problem (see image above).  Not only was this a visual nightmare, but it also meant that the o-ring material could become faulty down the road.  

UV Printing Process Uses UV Cured Ink
UV Printing Process Uses UV Cured Ink

So, we spent the weekend manually cleansing and stripping the aluminum rings of any primer and ink, and fell back to plan B, which was to laser etch the rings.

PLAN B: LASER ETCHING

We could have shipped them last Tuesday without any print, but we felt that it was important for both the brand and the user experience to have both the logo, and the website on the underside.

Here's a video showing you the refined laser etching process.  

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LESSONS LEARNED... A PERSONAL TOUCH

When it came time to package all the components that make up a complete product, we learned a lot about how to make the next big fulfillment order go much smoother!  Let's just say, there were lots of long, late night hours spent getting each box together and organized to the customized order of each individual.

Iconic Discs ready to ship
Iconic Discs ready to ship

First 125 shipments to receive a kickstarter message

We will be notifying those who were in the first group of backers on an individual basis to make sure to be on the lookout for your package.  If you do not receive a message from us through Kickstarter, then you will be in the second round of fulfillment.  The good news for those who have to wait is that your boxes will be the finished versions and not prototypes.  

Next update will have definitive dates... but have it be known, we have written a penalty clause for our manufacturer to keep them held to our expected deadline which is the end of July.  If they miss the deadline, we will begin charging them for each business day that they are late.  No more mister nice guys!

Sincerely,

Tony and Jeremiah

Budi Hartono, Joshua Anderson, and 5 more people like this update.

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