About this project
What is Iconic Disc?
Iconic Disc gives your Mac an identity. It is a thin, magnetic frame that fits seamlessly over the glowing backlight of your Apple. The frame is designed to hold an image printed on photo paper or a transparent film, just like a photo in a picture frame. When set in place, the image is then illuminated by the captivating glow of the Apple logo. It lets you add your own style to your MacBook without disrupting it's clean design. Should you ever grow tired of one image, you can quickly swap it out for a picture of your crazy pet, a shot from your last vacation, or a graphic of your company logo...the options are endless.
Why did we create Iconic Disc?
We combined our different strengths of design and business and set out to create a new product that would revolutionize the way we personalize our MacBooks. We have found that currently, stickers and cases are common personalization options. Neither of these satisfied our need for something less permanent and confining. Stickers are a hassle to remove and leave a nasty residue, and cases can be thick and bulky, hiding the natural beauty of your naked Mac. Most of these options often end up defacing your MacBook, which is exactly what we didn't want to do. We wanted to design a product that would complement Apple's clean design aesthetic, be non-damaging, easily interchangeable, and most of all, completely cool. We were inspired to develop a product that celebrates the ambient glow of the Apple logo in a way that's never been done before. We have been working extremely hard to bring Iconic Disc to life. We hope you like this idea as much as we do.
Iconic disc is made of premium materials because it will live on a premium product.
We spared no expense and chose only the best materials. The main ring is machined out of aircraft grade aluminum, glass bead blasted, and anodized, just like your Macbook. Neodymium rare earth magnets are press fit into the underside of the ring. These magnets are attracted to the landing pads which are stamped from sheet steel, tumbled to a high shine and plated with a protective nickel coating. A strong, non-permanent 3M adhesive is used to secure them to your laptop. We chose a scratch resistant acrylic lens. This lens has a machined edge with a beautiful, smooth radius that snap fits perfectly into the main ring. The final part that makes up a complete disc is the image layer. It is suspended between the lens and ring and can be printed on photo paper or transparent film.
The Evolution of Iconic Disc
Rome was not built in a day and neither was Iconic Disc. We've devoted our nights and weekends, over the past 12 months, to creating and perfecting how Iconic Disc looks and functions. Tony, who has 16 years of 3D modeling and design experience, used his skills and expertise to build our proof of concept models. We used a 3D program called Modo to create digital files for rapid prototyping. We then took the rapid prototypes one step farther using traditional machinery and hand tools to create realistic prototypes. It took dozens of these prototypes to come up with a perfect design. With a product like this, every millimeter matters and we believe we have achieved the perfect little product to adorn your MacBook.
Take your Apple logo back in time
How it Works
You have three different options to create your image layer. Print your own image, choose from our image library or ProPrint™ (email us your image and we will print it for you.)
Select a pledge category
1. Print your own ($25 category). Choose between a black or silver disc. You'll receive your Iconic Disc in the mail. Use your MacBook and choose your favorite graphics program, upload your image, scale and print. See our how to guide. Use the clear acrylic lens as a cutting template. Either an exacto blade or scissors will do the trick. Make as many as you like and interchange all the time. That is the beauty of Iconic Disc.
2. Choose from our library ($30 category). Choose between a Silver, Black or the limited edition Kickstarter Green disc. Go to our library below and select an image. You will receive your Iconic Disc with your selected image in the mail. If you feel like making an image on your own as well, refer to the print your own category above.
Library of licensed images
We've purchased a number of licensed images, creating a small image library for you to select from. We chose these images specifically because they work well when illuminated by the Apple. Whether you decide to use our library or print your own image, we believe personalization is truly up to you.
3. Pro Print ($35 category). Choose between a Silver, Black or Limited Edition Kickstarter Green disc. Pro Print means we do the printing for you. Email us an image you'd like to have displayed on your MacBook. You will receive your Iconic Disc with your ProPrint image in the mail. If you feel like making an image on your own as well, refer to the print your own category above.
*the $25, $30 and $35 pledge levels will include: 1 landing pad carrier, 1 aluminum disc (black, silver or green), 1 clear acrylic lens and instructions for use.
How it glows
We discovered that the Apple silhouette will be seen in some images but can be camouflaged in others. A black or dark background will conceal the Apple silhouette, while ligher images will let the silhouette show through. Experiment with images to find what works best for you.
Applying your landing pads
We designed a landing pad carrier to help you perfectly align the landing pads to your laptop's logo. We've centered and located the landing pads for the best aesthetics and most abundant glow.
*Should you ever be in the mood to let your backlight breathe a little, the whole Disc can be lifted away cleanly, leaving no unsightly marks or ugly residues. You can keep the landing pads on to compliment your laptop’s logo or choose to easily remove them and get back to square one. (Note: the landing pads are not reusable and can not be placed back on once removed).
Two ways to customize
1) It's easy to swap one colored disc for another by simply removing it with a slight twist and pull to release the magnetic grip.
2) With the disc removed, you are also able to change your image by popping out the acrylic lens and placing in a new image.
Put your fears to rest, the magnets used in Iconic Disc will not harm your MacBook's LCD/LED screen or hard drive. Magnets are placed in various areas all around your Mac's display. They are used to keep the lid closed, put your computer to sleep and to attach your magsafe power cord. Gone are the days of the old CRT TV screens which were susceptible to damage from magnetic fields. LCD/LED screens are not affected by the small rare earth magnets used in Iconic Disc.
Designed to stay on when needed...
Where the funding will go
We have made great progress with our own funds up to this point but this is where we need your help Kickstarters. Products take a lot of time and money. Here are some areas where we need funding to make Iconic Disc become a reality.
• Tooling and Development. We need to industrialize our prototypes in order to mass produce each part that makes up Iconic Disc. To begin production of these parts, we will need funding, as the factories request an MOQ (Minimum Order Quantity).
•Website At this point we have a landing page but we need to turn our website into a full retail site. Visit our website by clicking here.
•Application for uploading, framing, printing and ordering your discs. We have a template made but need to develop and code the app to make the customizing experience simple, smooth and fun. We also want to offer a pre-perforated paper that will be the exact size for the disc in order to alleviate having to cut out your own images.
• Creative packaging. We want to ensure our packaging is as refined as our product.
• Licensing images. We want to expand our library to offer you a larger variety of images to choose from. To do so, we are looking into licensing agreements with sports teams, video games and many more.
• Patents. We needed to protect our idea.
Adrian Rios and CJ Kern for supporting us as we pursue our dreams!
Special Thanks: Chaz Curry and Jason Lee at ThriveForMore for their video genius, Matt Ellison and Dan McNair at CubicFlow for their amazing web presence, Sean Reilly for our 3D video animation (as seen on Our Webpage), Eric Fairbanks for being the SolidWorks guru, Brian Fairbanks for helping us be seen in Red™, Cary Perez and Crew at Hey Cary! for sporting our products and looking good while doing it, Eric Barnes at Kor Water for having such an inspiring story and logo, Rick Yamauchi for his graphic excellence, Scott Poupis for riding those waves, Adam Smythe for being Mr. Photoshop extraordinaire, Trevor Vesneski for making our Animation/Commercial rock, Tom and Lorrie LeFevre for their support, love, and help through this time and always, Rachel and Carlos Rios for your warmth and always keeping us fed like king's, and Doug, Steve and Barb Johnson and the Johnson Family Trust for your love and financial help in getting us to this point.
See who’s talking about your back-light's new best friend:
Mashable- 'Apple: Think Different...Iconic Disc: Think Even More Different'
RedmondPie- "It seems pretty astonishing that nobody has thought of such a product already, but while there are plenty of companies offering cheap vinyl stickers for a similar purpose, this solution is much more in-keeping with the high-end nature of owning a MacBook."
TrndNation- "A pretty awesome product!"
SpicyTec- "Iconic Disc lets you add your own style to your Macbook without disrupting it's clean design."
Buzz Patrol- "Celebrates the ambient glow of the Apple logo in a way that’s never been done before!"
heDD- "No doubt this will appeal to movie, gaming and comicbook fans!"
GadgetMac- "Here's something just about every MacBook user thought about in some way or another.
Hey Cary- "For me, I never really wanted to deface my Mac...but now I can add a little bit of my own flavor to it."
Kor Water- "I call it the new Bat Signal, it just lights up!"
Risks and challenges
Quality is our top priority. In order to make that happen we have to decide who is the best manufacturer for us. We have sourced and built prototypes with a manufacturer in Taiwan and three locally in Southern California. All have produced high quality parts, however, quality control needs to be watched closely to maintain our standards no matter whom we decide to team with. Iconic Disc is made up of various parts that fit intricately together. This demands a very high level of machining and care at every step. Ideally, we would like to keep production in the USA but the risk is financial, related to the high cost of parts and machining. The risk with Taiwan is simply geographic location and quality control. We have built relationships with each of our manufacturers, and with Tony's product design background, he is able to communicate directly with the manufacturers to ensure that we will always deliver a premium product.
When a product goes into full-scale production there is an inevitable possibility that unforeseen problems will arise. Have you heard of Murphy's Law? We have been extremely thorough, rigorously testing our proof of concept models and fine-tuning our prototypes to lower that possibility. Our prototypes have proven to work flawlessly, as they were designed. Now the challenge is to carry over the prototype process into a production type run. We also need to develop a smooth running assembly system that will expedite assembly time and also stay within quality parameters. We have solved all manufacturing issues to ensure each part can be made with their respective machine. In the event that some issues arise, we have made it our strong policy to remain fully transparent and inform you of the steps we are taking to keep things moving forward with your product as promised.
With your support we will bring you the best product possible as quickly as possible. We hope that you are as excited about Iconic Disc as your MacBook will be! Please help support us and spread the word to all your family and friends.
Tony & JeremiahLearn about accountability on Kickstarter
Shipping to Canada is a bit confusing so here is the best way to do it. Do not check shipping outside the US and just add the $7 shipping to your order total. Everything should be good.
The official answer is that you can not order more than 10 of any item. This is for many reasons, but mainly because it is part of Kickstarter's guidelines. Should you wish to order more than one of any pledge level, simply pledge at the level you would like and multiply times your desired amount. Example: if you'd like 3 discs from the $25 level just multiply 3x$25 = $75. Send us a message stating your pledge information and we will document it. After the campaign ends we will send out a survey where you will confirm you pledge. This will make certain that you will receive exactly what you request.
Use your personal printer to print your image inserts. Premium semi-matte photo paper and acetate (transparency paper) will give you great results. For the time being we suggest to use the acrylic lens as a template to trace and cut your image into the circular shape to fit perfectly into the aluminum ring. You may want to do a few prints with multiple runs. Many images look better with a higher ink-use setting, or simply being printed twice to control the glow.
When we get to our funding goal we will offer 'stretch goals' which will be geared toward making it easy for you to create your own images. We'd like to offer pre-micro-perforated photo paper for you to print on and an app to take your image from inside your computer to the outside of your Mac in a few easy steps.
During our testing phase we found that Premium Semimatte Photo Paper (260 gsm or better) is best. This high quality paper is an instant-drying paper on a 10 mil resin-coated base. This RC barrier allows the paper to maintain vivid, lifelike colors that rival traditional prints and help deter finger prints and keep their color truer against the back of the lens.
We have been rocking out Iconic Discs for almost a year now, and we've sent some out to some trusted friends for testing. Many of you have asked how ID stands up against daily use. We have designed and redesigned ID to tackle all the tests we can throw at it. First we found that cold and heat could lead to a lens that falls out (cold) and a lens that gets stuck (heat) so we designed an inner lens groove inside the disc to hold onto the lens and insert (much like your glasses frame). We also had to tackle the attachability. First we thought of interlocking gears, but evenually came to the parenthesis design which allows you to twist and pull off with great ease. The outer lip on the disc keeps the disc from sliding off due to lateral moves (sliding in and out of your bag). Lets just say, your disc is designed to stay on when needed, but with enough force will come off keeping you from damaging your disc, homework, and most importantly, your Macbook!
Well, we are sorry to announce, but there will be no artist competition during the Kickstarter campaign. Holding a competition during a Kickstarter project goes against Kickstarter guidelines, and therefore was pulled by Kickstarter. We apologize for getting your hopes up, but fear not, we will be offering a competition after we fund on Kickstarter!
All pledgers will be contacted after we fund with a form for you to fill out with your choice of image or instructions on how to submit your Pro Print image to us.
Yes. Simply add $5 to any order. When we send out our survey, those who pledged more than the base amount of their pledge level will have a chance to let us know what else they were pledging for (including more than one disc).
We are working on a way to offer landing pads either as a pledge or as an add-on. Please give us some time to figure out how to make this happen for the backers who'd like more that one. Perhaps for now, simply let us know you would like more than one landing pad carrier with landing pads and we will let you know the cost so you can increase your pledge by this amount.
Well. We have sourced a number of manufacturers here in Sunny California. To those Chinese manufacturer's who've been contacting us, we appreciate your hustle, but we plan to make them here in the states. While this decision does keep prices up and profits down, it provides Americans with more jobs, and allows for us to control the quality and level of precision you would expect from a company that holds Apple's design and quality so dear.
Iconic Disc will not be able to print anything copyrighted or trademarked unless you have written approval from the holder. You may however print any image you wish on your own. We are seeking licensing agreements from various organizations so that in the future we may have rights to the images you would want.
If you'd like to suggest licensed images you'd like to have as choices please fill out our request page at
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