£61.00 pledged of £20,000 goal
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By James walters
£61.00 pledged of £20,000 goal
backers

About

Hello and welcome to ICE GAMING. I aim to provide gamers of every age and skill level the opportunity to experience gaming and entertainment of the highest quality. From the latest PS4, XBOX1, and L.A.N connected PC’s, all the way back to retro consoles and later, arcade and pinball machines. But….before we go any further, please let me explain a little about myself, why I have chosen this business, and why customers should choose my business.

From a very young age, I have always been into video and PC games. As I got older, I started to build PC’s and host L.A.N parties in my parents house, which they weren't too keen on!! But, upon starting my working life, these things got slowly pushed aside as I concentrated on forging a career for myself. More recently, my passion for gaming has returned to me, and I feel as though I now have the drive and determination to make this business succeed. 

During July 2016, my partner went through a very traumatic and life changing experience. Sitting at home one Wednesday evening, thinking she was suffering from a severe bout of indigestion, we called 111 to get her checked over. Piece of mind we shall say. It turned out that my partner was suffering from a heart attack. They decided to keep her in for a few days and nights to do tests and to keep monitoring her progress. The Friday afternoon, things went from bad to worse. She suffered something called S.C.A.D. Spontaneous Coronary Artery Dissection. This resulted in her being put in a medically induced coma for 4 days, with a further 2 weeks in hospital recovering. In total, she suffered 3 heart attacks, which resulted in her having 8 stents helping to keep her arteries open. Although her body is still in the recovery stage, it became clear to me that life is very precious and short, and that we have to grab these opportunities with both hands. 

July 25th 2017, exactly a year after my partner walked out of the hospital, WE GOT MARRIED. A day we both thought we may never see. The happiest day of our lives.

 I have chosen to set up this type of business, as, when I was growing up, it was alot of fun playing games with my friends. As we know, the gaming industry is HUGE. In the UK alone, the games market is worth around £5billion, with worldwide totals exceeding £100billion. This is a market that continues to grow year on year, with major blockbuster releases helping to boost revenue and interest in this already vast industry.

I aim to tap into this market by offering something that many of us enjoy, whilst focusing on the element of human interaction - making new friends. Many people play games in their homes by themselves, but many don’t have the means to go out and buy new consoles or games. These items are classed as luxury items and, as such, cost alot of money. Once we are stable and self sufficient, I plan to offer a wide range of consoles and games, as well as other forms of entertainment, which we will get to later on. After all, variety is the spice of life. Why have just one console, when you could come to ICE and play 10!! 

To add a competitive edge to things, I plan on hosting various events and tournaments throughout the year, some of which are……. 

 1.Fifa leagues 

2.Rocket league tournaments 

3.U.F.C championships 

4.Goldeneye

5.Street fighter

One of the Big up and coming things is E-sports. Within ICE, i aim to create our own E-sports teams, consisting of 5 players, to take part in various events and tournaments across the UK. These can result in huge financial rewards, as proved recently in the Rocket League weekend, where teams were competing for over £300,000.

Along with gaming, I also intend to show big sporting events, some of which are..... 

1.N.F.L Superbowl / Rugby world cup final

2.WWE Pay-Per-Views such as Wrestlemania and Summerslam.

3.The F.A cup Final / Champions league Final

4.U.F.C 

5.Boxing

6. F1

The market for these events is also huge, and without a dedicated venue to watch these events, people are missing out on their chance to see the latest fight, or a night-time F1 race. One idea would be to have gaming challenges that relate to the event to be showed.

SO…..come and meet friends, make friends, play games, have fun and share your experiences together of ICE GAMING.

Thank you for your time,

James Walters.

Risks and challenges

As with every business opportunity, there are always risks. I aim minimise these risks by advertising my business through the medium of Social Media and gaming conventions across the UK.
As we know, over a billion people across the world are connected to Facebook, Instagram, Twitter, Snapchat, WhatsApp and many other forms of media, and these will help people to share their experiences with their friends, which in turn will promote my business.
Conventions, such as comic-con for example, are a great way of reaching thousands of people in one day, and many more over the course of a weekend. The more people I reach out to, the easier it will be to spread the word of my business.

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