How 2 Strangers Came Together to Create Stateside Treats
Most folks use Craigslist to buy and sell things. Erica Land and I used it to start a business. How do you use Craiglist? Here is our story:
Spoon: What sets you apart from other dessert shops and bakeries?
AC: When you look at companies today, they stick to one thing, like cupcakes. They’ll do different variations and sizes of cupcakes. But for us, we do nostalgia baked and frozen treats which is different from what everyone else is doing. When we make our treats, we make them from scratch and source and partner locally. Some companies do that but we’re pairing it with nostalgia. It’s the “oh my god” factor. When someone bites into our taco or Oreo, they always exclaim, “Oh my god!”
EL: I don’t know of other company in the Bay Area that does nostalgia like this — taking a French macaron and flavoring it like Apple Jacks and Girl Scout cookies. I’ve never gone into a bakery and seen them sell a Twinkie. We really took that avenue and turned it into something special.
AC: Each customer is very different. We have kids that come into our shop who have never seen a Twinkie. So, a lot of parents come in and want to express themselves by eating from their childhood and by sharing it with their kids. We want to surprise and delight everyone that comes in.