About this project
During our first Kickstarter campaign, our backers’ generous support helped us raise enough funds to launch iblazr’s production and ultimately bring this wireless flash to a wide audience. Our first backers—all 2,633 of them!—became the first among many to own iblazr. Now, Instagrammers, party people, techno geeks, photographers, cinematographers, professional journalists and so many others use iblazr flashes every day to take photos, shoot video and lighten their daily lives. ￼
Since launching iblazr, more than 20,000 users in 195 countries snapped over 150,000 photos with the help of our flash. iblazr is currently available in more than 45 countries, in hundred of shops, including Apple Stores and Best Buy, and online. Today every iblazr user is an essential part of our team, project and history.
iblazr 2, the second generation in the iblazr flash series, is the most advanced light source for smartphones and tablets available in the consumer market. This flash designed for smartphones also comes in handy when taking photos with tablets or DSLR cameras, lighting analogue photography, brightening nighttime video calls, or simply functioning as a small but powerful flashlight.
In creating iblazr 2, we not only optimized the physical design of the device but also made significant improvements to its electronic components. The result is an iblazr with more functions that remains as easy to use as it was before.
iblazr 2 is the only flash that works with native camera apps on your iPhone, iPad and Android smartphones!
You simply use Bluetooth to connect iblazr 2 to your smartphone, then launch the native camera app. By tapping the iblazr device twice, it will beam a powerful 300 LUX on 1m flash synchronically with your camera’s shutter! That's absolutely magical.
iblazr 2 uses Bluetooth 4.0 Low Energy technology that transforms the iblazr into a remote flash with a range of up to 80 feet (25 meters).
We added a touch sensor to iblazr 2 for a more comfortable and intuitive user experience. This sensor lets you adjust the light color temperature from 3200K to 5600K to help you take better photographs in every situation. Want to get up close for a fancy portrait? Choose your warm light setting. Need a powerful cold flash, instead? Change the setting to 5600K mode. This flexibility will allow you to shoot photos that look more natural, professional and creative.
Only measuring 40mm x 28mm x 10mm (1.57" x 1.1" x 1.57"), iblazr is compact in addition to being smart and extremely multifunctional.
Check out all its features below:
We knew that a brilliant, new hardware solution could compromise software improvements. This prompted us to invent Shotlight—the alternative camera app that allows users to make adjustments manually.
Most photo apps provide plenty of post-photography filters that might improve the look of pictures, but sacrifice their quality in the process. Our team decided to go in a different direction by offering a new and innovative way to improve pictures before they are even snapped. By taping on the Shotlight display you will gain access to every manual parameter you need to take one perfect shot after another. Now you can choose the lowest ISO and the right exposure so every picture you take will appear not as your smartphone sees the world, but as you see the world.
This same manual flexibility applies when shooting in video mode. For example, you can adjust your camera’s focus while recording—a classic trick cinematographers employ to shoot the movies you see at the cinema.
The auto sync feature automatically connects the iblazr 2 to your device when you open the app. No matter how many iblazr 2 units you want to use simultaneously, they can all connect at once to your smartphone or other device.
The new app is designed to provide a better experience using its primary options, including adjusting the brightness of iblazr’s LEDs, changing the light color temperature, and adding more flashes to an array of units. What is more, each individual unit can be single-tuned within the Shotlight app.
And because we care about our existing users, Shotlight was also designed to support first-generation iblazr units. Using this app will help maximize what is already the most versatile light system available—adjust the temperature, power output or number of units you need with ease to achieve the best lighting possible.
- Shotlight app for iOS will go live later in July
- Shotlight app for Android will be released in August 2015.
We love light! And we love trying to shine a 75 degree spread spot as brightly and evenly as possible. To do so, we’ve tested hundreds of LEDs and made dozens of optics tests.
iblazr 2 provides 300 Lux on 1m in Flash mode (2X more than a smartphone flash) and 150 Lux in Constant light mode (up to 10X more than a smartphone video light).
Portrait scene on iPhone 6.
Shooting portraits without a flash, with the smartphone flash, and with the iblazr flash.
Using iblazr 2 as a video light gives your DSLR camera the ability to shoot small videos well at night. (Great for shooting interviews, video blog posts, etc.)
iblazr uses Bluetooth to replicate the effect of a camera shutter. This allows you take highly creative shots by pointing the light in any direction or simply outside the shot, using it as a remote!
For accessories that come FREE with each iblazr 2 unit, see below:
MOUNT CLIP. We designed a new mounting system for iblazr 2—a clip with a silicon coating that works with any mobile device that is 0.24" to 0.37" (6 mm to 9.5 mm) wide. It clips to both the lower edge of an iPad Air 2 and the upper edge of an iPhone 4.
With multiple clips you can use an array of units to enlarge the total amount of light you require. Each unit multiplies the amount of illumination you receive. For example, 3 iblazr units = 3 times more light.
The clip is specially designed to attach the iblazr flash to a large number of mobile devices, displays and other surfaces.
COLD SHOE. We know that your DSLR needs a small, powerful video light. We also know that iblazr 2, just as in iblazr’s first generation, will help you shoot great content by adding an extra light when necessary. To make adding light easier, we made a simple and efficient Cold Shoe Mount. If you take your most compact light companion with you to your next filming, you will be both surprised and delighted by how useful it proves to be!
While shooting a brief interview in an urban environment.
DIFFUSER. Pros say that the best light is a soft light. We say the best light is the one that is with you! That's why we made a silicon diffuser with a small hole to fit on your key ring, so now you will never forget your iblazr at home.
FLEXIBLE CHARGER (Sold Separately). Not only does the flexible charger charge the flash, it also functions as a lamp stand allowing iblazr 2 to provide illumination in a variety of situations even when your not taking photographs. The new flexible charger is now 15.75 inches (400 mm) long and able to hold not just an iblazr flash, but a heavy smartphone as well.
We believe iblazr 2 will prove to be even more useful and handy than our already highly functional first generation flash. We worked as hard as possible between our previous campaign and now to further realise iblazr’s awesome potential. Now we again seek support from our Kickstarter backers to help us launch the mass production of iblazr 2. The money you help us raise will allow us to manufacture molds, purchase electronics, organise the mass production and delivery of new units, meet certification standards, and complete other tasks necessary to make this product work even better than you expect it to. (Similar to our previous Kickstarter campaign, these funds will also help us design and implement new features based on our backers’ ideas for improving this flash.)
We believe that with help of creative people our product can be more multifunctional and useful. Similar to our previous campaign, we are offering you the opportunity to sync the iblazr 2 flash with apps you create. SDK will allow iOS and Android developers to play with the following settings: flash timing, LED brightness, LED color temperature, strobe mode, among many others settings.
Now we have made it even simpler for you to implement the code and control the flash. Moreover, our support team is always near to help you use instructions and create awesome photo/video apps absolutely FREE.
Estimated release: Aug 2015.
Our jobs are our passion. We are a small team that is truly passionate about what we do. That is why we never accepted outside investments and why we remain 100% focused on product development and expansion. Thanks mainly to the support of our Kickstarter backers, following our first campaign we were able to undertake an enormous effort to bring iblazr to people all over the world.
Each person of our team does whatever is necessary to realise this collective dream of ours. It is just one of many reasons we do not call the work that we do work. To us, this project is so much more.
Risks and challenges
Our team successfully completed its first Kickstarter campaign and knows what it's like to handle a project that is well-funded by backers representing more than 60 countries. Knowing that our first product was great—but also just the beginning—we redoubled our efforts to significantly improve upon our initial offering by creating an even better product: the iblazr 2.
We recognize that every new technology faces unexpected technological challenges, but we also know how to confront and overcome these challenges. We can guarantee that by backing iblazr 2, you will support a dedicated team of enthusiastic people that will do everything possible to carefully deliver an awesome product to your door, while providing you with the best possible support along the way. Join us today!Learn about accountability on Kickstarter
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