The Driving Idea:
The styles of typefaces tend to stay within particular movements of design. The 10 typefaces I am creating are meant to break that mold.
The Game plan:
This past summer I received a grant from my school to study typography in Germany. In August I will be headed to Frankfurt for 1 week to study and examine type at the Klingspor Museum/Archive. Next I will be headed to Berlin to meet with local type designers/artist and to study progressive street typography along with environmental graphics. What I need help with is the production cost in materials, and cheap cost of living and travel during my time in Germany. The grant will only cover the cost of getting there.
From the research and inspiration I aquire in Germany, I will be creating 10 unique display style typefaces. Each typeface created will be unique and incorporate font characteristics from multiple movements of design.
Because I received the grant from my school I will be required to have this project completed by the 1st of April 2012 in order to present my work at the Undergraduate Research Conference as well as have content for a coinciding URC exhibition.
Mesh characteristics from multiple movements in Graphic Design's history to create 10 wholly unique display style typefaces. So the equation goes:
(Arts&Crafts) + (New Typography) + (Swiss Style) + (Post Modernism) + Germany + Thinking Wrong (Thanks Project M!) = a unique, hot off the press font built by a completely new way of looking at type (repeat 10 times)
Step 1: Research typography, Get to know the history, craft and skill behind each movement of design.
Step 2: Combine in a large brain, a few serifs, stems and feet, geometric shapes, slab serifs, odd ball glyphs and some postmodern features.
Step 3: Mix thoroughly until typeface is cohesive, unique and relevant.
Step 4: Repeat x10.
Step 5: Make the collateral. Fulfill pledge incentives.
Step 6: Deliver on promises.
- Present - August 7th: Preliminary research and planning
- August 7th - 18th: Travel to, research and study in Frankfurt and Berlin
- August 18th - Feb 29th: Design work and creation of the fonts and collateral
- March 1st - April 7th: Production & Delivery of incentives, collateral and fonts, prep work for the exhibition and presentation of my work on the 7th.
- April 8th: Sleep.
The grant I received will get me to Germany BUT I need help to fund materials and project cost, those mostly being
- Project materials: Sketch books, pens & pencils, editing software
- Cheap lodging/cost of living for the duration of my research
- Travel while in Frankfurt and Berlin
- Fulfilling incentives (if the Kickstarter succeeds!)
Rest assured that I will not be living like a king during my research. The money after the Kickstarter and Amazon percentages are taken out will go half to the project and half to the production cost of incentives and collateral.
Also if the money raised goes over 2500 GREAT! I love making stuff, after all I am a man! You can follow this project at my blog http://designaroni.posterous.com/ or me on twitter @designaroni
WITHOUT THE KICKSTARTER THIS PROJECT CANNOT HAPPEN
THANK YOU SO MUCH FOR HELPING OUT!
LETS MAKE THIS THING HAPPEN!
This is what the archive looks like
These are some examples of the documents I will be studying