IAmElemental started with two friends – and moms – who were frustrated by what they saw and, more importantly, didn’t see in the toy market. Our mission is to create toys for play experiences that allow girls to envision themselves as strong, powerful and connected beings at the center of a story of their own making. We believe that when we tap into the power that exists inside us all, the extraordinary is always possible.
Julie Kerwin and Dawn Nadeau are both Wellesley College graduates,...
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