About this project
Once Kickstarter has ended new customers please visit http://turnedon.camera for more details.
We reached our 40K goal! All Turned On units will include a weather resistant back for the GoPro HERO3
$50K raised All Turned On units will include a weather resistant back for the GoPro HERO3+ standard back - see updates for more info.
Product Info Below:
Did I turn my camera on?
Did I hit "mode" one too many times?
Did I already press record?
Man… did I put my card back in?
In our sports, these uncertainties are not just unsettling: they’re dangerous. As an athlete, you know: before riding down this line, starting this race, jumping out of this plane, launching down this mountain, you need an absolutely clear head. Nothing good can happen when personal safety takes a backseat to a blinking light.
HYPOXIC has introduced the solution: Turned On. The first true hard-wired status indicator for extreme sports, the device gets your mind back in the game -- and off your GOPRO® HERO3 and HERO3+.
Is Turned On easy to use?
Yes. Using Turned On couldn’t be simpler. Simply plug the device into the back of your GoPro® HERO3 or 3+. Its ultra-bright LEDs will shine in your peripheral vision, what’s going on with the camera with crystal clarity: blue for “standby,” red for “record” and yellow for “warning/error.”
How does Turned On indicate errors?
Turned On differentiates between critical errors and non-critical errors. If your camera has a critical error -- the card is missing, the card isn't formatted or the camera is stuck in settings mode – the device will show a solid yellow light. However, if the error is non-critical -- you’re running out of room on the card, your battery is getting low, or your camera is not in the set default mode -- the device will flash yellow.
Does Turned On interfere with normal recording?
Nope. To start recording, just press the record button as you always do. If there’s no error, you’ll see the red light and know you’re rolling. Simple. Since the indicator rests at the corner of your eye, you can continuously focus on where you’re going, secure in the knowledge that your camera is functioning properly.
Does Turned On work in any mode?
Yes. Turned On will even glow red while the camera is busy bursting photos (or active in time-lapse mode). If you're not in the default power-up mode, Turned On will blink yellow warning you your camera may not be setup properly.
How does Turned On accurately determine the camera’s status to display?
Turned On works by installing and executing a small piece of our proprietary software on your GoPro® HERO camera. This program installs and uninstalls easily, and works similarly to Magic Lantern (for Canon SLRs).
Does Turned On need batteries?
Does Turned On need to connect to Wi-Fi?
Does Turned On work along with the Wi-Fi App and Remote?
Who is HYPOXIC?
While new to the rest of the world, Turned On has already been put through its paces by an active, avid and discriminating team of beta testers: the HYPOXIC core team and dozens of their high-profile friends. Due to HYPOXIC’s passion for rigorous testing and primary position in the community, the Turned On product has proven its stability over the course of hundreds of skydives and B.A.S.E. jumps. But who is HYPOXIC, anyway?
HYPOXIC is the brainchild of Mark “Trunk” Kirschenbaum. Trunk is not only an avid skydiver with over 12 years in the industry and 2500 skydives – he’s an electrical engineer, and has been programming since the age of 10. A proudly small company, HYPOXIC uses cutting-edge methods to create innovative, industry-leading skydiving products without big-business infrastructure. The company uses both domestic and offshore manufacturing extensively for all the products in the HYPOXIC line.
Trunk's team is comprised fully of jumpers who understand action sports:
Mike Whitlock: Bachelor of Science in Mechanical Engineering. Expert in plastics, childhood friend and skydiver.
Benjamin Forde: Principal and Key Creative at FORDESIGN. Graphic design and identity.
Moquay Production: Video & Photo production. Comprised of David Moquay, Chris Rodriguez and Heather Moffitt.
Ty Freegard: Dirty parachute packer and man-at-arms.
Mandi Soulliard: Video script, model, advice and support.
Becky Johns: Campaign planning and PR strategy.
Tanya Amos: Web design and development.
Annette O’Neil: Copywriter.
And, then of course:
Mom & Dad: Love and support.
Techshop of Chandler: An awesome place to develop HYPOXIC's cutting-edge product line.
Heatsync Labs (Mesa, AZ): Taught us the new maker methods.
Additional Photos & Video: Heath Haley, Will Kitto, Jimmy Koons, Zach Lewis & Gabe Finfrock
Mechanical & Durability
Skydivers are the benchmark when it comes to gear durability. Extreme environmental stress – such as 200MPH winds – puts skydiving gear through the ringer. To meet the challenge, the HYPOXIC team has designed an ultra-flexible, over-molded LED assembly with the utmost attention to detail – and tester feedback. The device’s flexible, gooseneck tubing allows the athlete to position the LED in the perfect spot for his (or her) unique face and helmet. This feature comes at great manufacturing cost; however, it adds to the overall durability of the total assembly – and, most importantly, to the safety of the athlete.
All electronics are housed in custom-designed ABS plastic housing. The housing keeps them securely fastened in the camera during even the most dynamic adventure sports.
Are you using The Frame? This unit was designed to suit your needs perfectly. (In fact, the HYPOXIC test jumpers have been using The Frame.) Anyone that has ever owned a GoPro LCD BacPac™ or GoPro Battery BacPac™ can simply modify their extra backdoor.
HYPOXIC has also designed a new door for the back of the dive housing case. The door puts a weather-resistant seal on the camera (and allows you to store the excess indicator cable). Mass manufacture for this design element is still pending. However since we love the maker movement, customers will be able to download, tweak, and 3d-print the back door
The electronic housing and LED assembly have been ultra-fine 3d printed, silicon-molded and resin-cast. (Most of the photos you see here are from this process.) As of publication – and for many months before – these prototyped parts have been out in the field, being put through the ringer.
The manufacturability and integration of all components has been confirmed, quotes are in and lead times are established. We just need funding to continue.
HYPOXIC has dedicated its resources to advancing Turned On to a high level of refinement. Kickstart funding is required to cover these initial production costs:
- Custom ultra-bright LED indicator assembly with 4 injected molded sub-assemblies.
- Custom electronic housing with fine features.
- Custom circuit boards
- Initial production run component costs.
HYPOXIC also intends to use some of this funding to add staff to the engineering team. The company is developing several offshoot products and just doesn't have the manpower to do so.
Immediately upon full funding of the Kickstarter campaign, HYPOXIC will send a wire to our contract manufacturers (CMs) for the tooling, boards, and components. Barring no delays, we expect to ship first articles in 10 weeks. Once we turn on the production, we will be able to manufacture high quantities of Turned On by HYPOXIC. Non-electronic products will ship within 2-3 weeks of fully funding.
We have already created a Raspberry-Pi-based production programmer/tester which will be sent to our CMs for final testing.
HYPOXIC currently fulfills and ships product worldwide (via USPS). We have a tried and true processes to ship almost anywhere.
Turned On currently supports the following versions:
GoPro® HERO3+ Black Edition (HD3.11.02.00, HD3.11.01.04, HD3.11.01.00)
GoPro® HERO3 Black Edition (HD3.03.03.00)
GoPro® HERO3+ Silver Edition (HD3.10.02.00, HD3.10.01.09)
GoPro® HERO3 Silver Edition, GoPro® HERO3 White Edition, GoPro® HD HERO2
HYPOXIC's marketing technique has always been driven by one single little thing: stickers. Crazy, huh? It's fitting that our Kickstarter campaign has a "sticker" reward level. Help support us -- and get some new stickers for your helmet, bike, race car, case or even body. (Sorry, only one set per reward.)
Turned On Branded Wrench for GoPro® HERO style thumbscrews
Loosen those stubborn thumbscrews with this exclusive Turned On branded aluminum wrench. These wrenches are made locally in Phoenix Metro, and etched by our team at Techshop Chandler. (One wrench will be delivered per reward.)
Turned On Tee shirts
HYPOXIC tee shirts are magically in evidence on drop zones around the world -- and they always look pretty sweet, don't they? Our high-quality Turned On branded tees will show the world you supported our launch! Size and style will be asked in the survey. (One tee will be delivered per reward.)
Turned On by HYPOXIC
Get Turned On by HYPOXIC. This will come with the Turned On indicator system and instructions. Although completed, the software will only be available to download from our website once the product is fully released.
Please check the compatibility above to make sure it will work with your particular camera. At this time, the GoPro® Frame, printed back, or spare BACPAC® back is recommended for use.
Turned On by HYPOXIC is designed for use with GOPRO® products. GOPRO® and BACPAC are registered trademarks of Woodman Labs, Inc. in the United States and other countries.
GOPRO, HERO, the GOPRO logo, and the GoPro Be a Hero logo are trademarks or registered trademarks of GoPro, Inc.
CANON is a registered trademark of. Canon Inc.
Risks and challenges
As aforementioned, the Turned On hardware and software are already fully functional and have been impressing high-level users in the field for several months.
The challenge, as is always the case in manufacturing, is completing the tooling process on schedule. Because we on the HYPOXIC team have extensive experience in manufacture, we know what’s required: daily conversation with our CMs, so any potential hang-ups are communicated and solved early.
We have accurately prototyped all our plastics for fit and interference. Without pre-ordering, there is always the risk that components will not be readily available; however, our CM's state we're looking good across the board.
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