Ship, Ship, Hooray!
Happy Pokemon Day!
After a few rounds of test production I can happily say we’ve cleared the fog and are indeed ready to ship. These past months have been nothing short of brutal for the team - myself, Chris, and Andrew have been holed up in an Airbnb together working closely with our five factories to see this through. It’s been worth it though, we’ve learned so much about the manufacturing ecosystem, refined and improved Genki, and have formed tighter relationships that will definitely help speed things along with our future endeavors.
So now that manufacturing is chugging along we have been all-hands on deck for logistics. Today we were on the ground packing and shipping out our first batch which will put our logistics to the test; we’re shipping a total of 286 Neon Blue and Neon Red Genkis along with their their accessories to some of our Day 1 backers across 10 countries including Austria, Australia, Brazil, Canada, Germany, Great Britain, Singapore, Spain, Switzerland and the United States.
Our second batch is scheduled to be completed on the 26th which should net us another ~5,000 units to cover most of the standard Nintendo Switch Neon Blue/Red and Grey units. And the remainder we should be able to at least finish production by the end of November (however sorting and packing all the unique custom colors and extended versions may take some extra time that’s harder to forecast). Please note we can’t really change orders or addresses without delaying your shipment at this point.
Okay so we missed the 🚢
So to rewind things a bit, a lot has happened since last update. Looking back it seemed a bit naive that we would finish soon after that last post as our test production turned up a lot of things that required us to go back and rework the process - making one was easy but a consistent quality for hundreds and thousands well... let's just say the first production wasn't as good as we expected from our late stage prototypes.
As soon as we figured out the best way to scale the PCB production - we hit our first major hurdle and our test batch was completely rendered useless because the PCB supplier somehow messed up and sandwiched someone else’s PCB into ours. So we have a really complicated 4 layer PCB and one of those layers somehow came from someone else's product - which means a lot of wasted silicon and production time. It’s like when you order a Club Sandwich (turkey, bacon, lettuce, tomato) and somehow they mess up and put someone else’s anchovies instead of the bacon in your sandwich… and it ruins everything 🥪🤢
But alas there were a few other issues. With the cases we ended up having to tweak the mold to hold the items tighter. We also refined the case design and reflected all the shiny new certs we've collected. You’ll be happy to know we’ve taken the time (and money) to get properly Bluetooth SIG certified - this is a reason why cheaper bluetooth devices actually don’t label their products with the official Bluetooth logo. You can be sure Genki is reliable, safe, compatible, and best performing.
As for the stands we also had our share of headaches with consistency and decided it best to scrap the first production and Chris went in to basically revamp the whole production process and develop an entirely new batch. Oh and I just want to remind you how slick they are, check out how you can just pinch two sides for it all to slide back in place!
We’ve enrolled with Floship as our fulfillment partner who have a tight integration with Backerkit which means your order tracking will be in sync - look forward to an email from Backerkit which should provide you access to a tracking number upon shipment. Our original intention was to ship non-Day One and Earlybird backers using a freight cargo ship but we really don’t want anyone to miss out on Smash Brothers or even dare risk shipments arriving post-Christmas so we’re basically flying every individual order rather than a hub-and-spoke which will cost us significantly more but it ensures everyone can enjoy Genki for the holidays.
Production Sneak Peek
We don’t want to ruin the unboxing experience for you but here’s a look into what’s going on behind the scenes:
Random Nice Things to Know
So we’re super excited that Youtube is on the Switch, now that means you can enjoy video binging with a loved one. With two pairs of headphones is a game changer during long commutes and waiting.
For those that have been wondering, what else can Genki plug into? Well with the new iPad Pro USB-C port this means you can also enjoy Netflix for 2 on the go conveniently with Genki! It’s not quite what we designed it for but works wonders.
Outstanding Backerkit Surveys
We still have 125 backers who haven’t finalized their Backerkit survey so we don’t know what color, add-on, or even what address to send to. If you’re reading this and don’t remember selecting colors or adding an address do so now please (and no custom color or extensions at this point, sorry). You should be able to find your survey at http://genki.backerkit.com - we know some of you have old email accounts linked to Backerkit which you haven’t checked - or maybe it’s in your spam box - either way please try to get this filled in.