Changing the way the LGBTQ+ community shops for swimwear
Changing the way the LGBTQ+ community shops for swimwear
I'm Haily and I'm here to introduce you to Humankind Swim. We are a gender-neutral swimwear brand designed for fit, form, and function so members of the LGBTQ+ community and humans everywhere can feel confident in what they choose to wear.
Living in Los Angeles means that I spend half of the year outside, most often at the beach or in the pool. Now more than ever, I find myself struggling to find swimwear that fits my style. In the past, I’d have to shop at multiple stores and pick products that were not considered swimwear or that were categorized specifically for men. Two years ago, my frustration hit the max. I couldn’t understand why there weren’t more options for people like me who want to mix and match different swim products. I knew I wasn’t the only person who felt this way, but I also knew that I would continue to struggle until I decided to be the change.
My sole focus is to provide fashion-forward swimwear options for the LGBTQ+ community who are often neglected when it comes to gender-neutral swim options.
With your help, we can launch the next wave of self-confidence. As a savvy marketing professional who has grown several multi-million dollar brands, I’m looking to implement those same strategies to grow Humankind Swim. In today’s visual world, I plan to show people the Humankind lifestyle and welcome them into the Humankind community through an aggressive digital strategy. Your pledge will ensure that we can continue making comfortable, quality swimwear available to all humans.
A mix and match style shopping experience has been a part of my life for quite some time. With summer weather in Los Angeles starting in April and lasting through September, I needed more than one swimsuit option. As a lesbian, I found myself feeling more comfortable in a different style swimsuit, one that consisted of a men’s trunk and a women’s sports bra. The process of finding these two separated pieces proved difficult. After shopping at multiple stores, I would find a comfortable pair of trunks and a supportive sports bra, but they didn’t complement each other. There was no cohesive swimwear set available that fit comfortably or met my needs.
While I was spending countless days sitting by the beach and the pool, I began looking into different designs and fabric combinations that would make a more permanent solution, giving myself and others a brand that understands their wants and needs. My design and fabric criteria for the first collection of Humankind Swimwear includes products that look good and feel even better.
Products: Design & Fit
I began looking into different designs and fabric combinations that would make a more permanent solution, giving myself and others a brand that understands their wants and needs. My design and fabric criteria for the first collection of Humankind Swimwear includes products that look good and feel even better.
Choosing a manufacturer was very important to me because I needed them to believe in my mission. After meeting with several manufacturers, I chose an LA-based manufacturer that specializes in swimwear and believes in my goal. We’ve worked closely to develop a product with quality materials and expert craftsmanship to give you the best gender-neutral swimwear collections available. Your pledge goes directly toward the first collection of Humankind Swimwear. We will begin production when our goal is met.
Pledge $20 or more - A Letter From The Founder
Thanks for your support! You will receive a thank you letter from the founder.
Pledge $59 or more - The Sports Bra
We’ve blended the best features of a sports bra with the functionality of a swim top to create a piece designed to do it all. Our classic top has everything you need for all your sun-filled adventures, drying quickly even after complete water submission for ultimate comfort and support all day long
Pledge $79 or more - The Trunk - No Liner
These trunks put the fun back into fundamental. The lengths of 2” or 6” inseams allow you to choose the amount of coverage you need without those stubborn liners. You can even mix and match for different activities so you always feel happy and confident in what you’re wearing.
Pledge $89 or more - The Trunk - Added Liner
The classic trunk with a liner comes with an element of customization. Choose between a 4” or a 6” inseam for the length you need. The compression liner is designed to keep everything in place, no matter what activities you love to do near the water.
Pledge $149 or more - Mix & Match Two of Your Favorites
Take advantage of our complete shopping experience by getting to choose two pieces that you will look and feel your best in. All of our pieces are made to mix and match, so you can trust that the items you choose will compliment each other.
Pledge $229 or more - Create Your Perfect Swimsuit
Showcase your individuality by creating your own distinct look with the ability to choose three of your favorite pieces to get you through the hot summer months looking good and feeling even better.
Pledge $459 or more - The Complete Humankind Swim Collection
Get your hands on the entire Humankind Swim collection, where you can mix and match to create the perfect style for any activity in and out of the water.
Pledge $1,000 or more - The Humankind Swim Collection + VIP
That’s right. You not only receive our complete line of gender-neutral swimwear, but you get the chance to hang out with our amazing creator and enjoy some drinks at the Humankind Swim launch party.
Shipping & Order Information: Once your credit card is charged at the end of the campaign, we will send you a survey asking for your shipping address and order information (styles/sizes/colors)
Risks and challenges
The competitive nature of swimwear, and more broadly apparel, on Kickstarter will pose a direct challenge to Humankind Swim. With so many unique brands in the space, we will be competing directly with others in the same category. We will overcome this challenge by clearly sharing our goals and making our mission the star of the campaign. Humankind Swim will differentiate itself by delivering unique products to an audience that has been neglected, and ensuring the Kickstarter audience understands the mission immediately.Learn about accountability on Kickstarter
- (31 days)