A limited-edition book on the creative processes and principles behind two award-winning film and youth culture magazines. Read more
This project was successfully funded on June 30, 2013.
About this project
In Curious Iconic Craft, we want to share everything we've learned in a decade of designing for print.
*UPDATED 27 JUNE*
Thanks to all your incredible support, we've moved further past our target! After reaching £13,000 we introduced some shiny new stretch goals, which we're super proud to have reached:
- £14,000 A special Pantone ink for our learning section!
- £15,000 Special Pantone inks throughout the entire book!
- We also added a foil block to our front and back cover
Importantly, we've had a bunch of comments from backers asking that we add more pages to the book, so with anything donated above and beyond £15,000 we're going to focus on more pages, more content, and generally more curiousity.
With three days to go we're heads down and doing everything we can to finish the book by the stroke of midnight on Sunday. Keep an eye on our twitter feed for updates!
Curious Iconic Craft is a retrospective as much as it's a resource, featuring never-before-seen outtakes, creative processes and the details behind designing two award-winning magazines (independent film magazine Little White Lies and youth culture mag Huck) that so many people love.
Curious Iconic Craft is a premium, 100-page collectable book measuring 24.5 cm high by 20 cm wide.
Readers will gain key insights into our creative processes and attention to detail, including:
- How to create a cover illustration
- How to design a custom typeface
- How to improve productivity
- Original sketches and behind-the-scenes work
If you join us and pledge your support, you can track exclusive updates of the process as we work late nights and weekends to create a fitting tribute to eight years of design work and passion.
Every single backer will receive a copy of the e-book.
For just £13, you'll receive a printed copy of the book, the e-book and a personal thank you in the book.
For £20, you'll get all of the above, plus a digital pack of fonts and wallpapers from the magazines.
50 backers who pledge £50 or more will also receive a limited-edition, three-colour risograph print of Geoff McFetridge's The Where The Wild Things Are cover artwork. These two complementary covers were one of our highlights of the past eight years, and have now been re-imagined in black, gold and fluoro pink in a limited edition of 50.
20 backers who pledge £100 or more will receive the book, e-book, digital pack and a limited-edition print of Paul Willoughby's iconic Natalie Portman cover illustration from the Little White Lies Black Swan issue (watch him in action here). This artwork has never been released before without the cover typography.
The highest tiers will receive the book, e-book, digital pack and be rewarded with an original Paul Willoughby illustrated portrait or a day of creative consultation with creative director Rob Longworth.
*NEW! The Wild Rumpus Reward!*
We're stoked to release a limited-edition, three-colour A3 risograph print of the Little White Lies and Huck Where the Wild Things Are cover artwork by Geoff McFetridge, now re-imagined in black, gold and fluoro pink. This Wild Rumpus reward is accompanied by all of the goodies above, and available to anyone who pledges £50 or more.
*If you'd like to order multiple copies, please contact us at hello[at]humanafterall.co.uk to discuss.
The money you pledge to Curious Iconic Craft will only go towards the printing, postage and packaging of the book.
We will not charge for any of the work involved in the compilation, design, writing and editing of the book. (Nor the many pizzas we eat / beers we knock back to keep us going through the production process).
Should we (fingers crossed!) surpass our target, any additional funds will add to the quality of Curious Iconic Craft – allowing us to use even more premium inks and finishes. We will keep you up to date and outline exactly what extras we’ll be throwing in for you.
Since 2005, Human After All designed and helped develop Little White Lies and Huck, stretching the boundaries of print and building a loyal community alongside a host of related digital projects and events.
Our creative directors, Rob Longworth and Paul Willoughby (who feature in the video above), oversaw 85 issues with a team of dedicated designers and collaborators, but are now stepping away to focus on fresh challenges.
Every aspect of Curious Iconic Craft will be overseen by Rob and Paul, and Human After All’s extended creative team will help to compile research. The remainder of our crew ensure that everything else (communications, production, enthusiasm, etc.) runs smoothly.
Over the years, we're lucky enough to have seen our design work on Huck and Little White Lies attracting attention and recognition from all kinds of esteemed publications and industry bodies. In 2013 this has included Creative Review, D&AD, Art Directors Club, Type Directors Club, Periodical Publishers Association, British Society of Magazine Editors, Creative Circle and The Society of Publication Designers.
Work on Curious Iconic Craft is already underway (it’s effectively been in progress since 2005). We’re currently dipping into our archives to compile and design this new book, and we expect it will continue to evolve throughout the duration of this campaign.
Over the next few weeks, we’ll be updating everyone from Human After All HQ with insights into the design and content, as well as news on our progress. You can also find us on Twitter for news and general chitchat.
The funding period will end on Sunday June 30, with the book going to print the following day. Rewards (including e-books) will be dispatched to backers in mid-July.
We're not suggesting we're the authority on magazine design, but we've got years of experience, some nice awards and in the past decade, we've created a lot of work with heart.
If you're an aspiring student, designer or simply like our approach, Curious Iconic Craft will serve as an invaluable resource – and if we're lucky, it might even inspire you in your own work.
Risks and challenges
Our team are working overtime – after hours and on weekends – to ensure the book goes to print at the end of the funding period.
Despite being as accurate as possible in our scheduling, printing, packaging and delivery will not be carried out by our team. We are using trusted firms (who we’ve worked with numerous times over the years), but this does mean that any potential delays will be out of our hands.Learn about accountability on Kickstarter
Yessir, and thank you for asking! We ask you to please add £5 to your pledge to cover postage and handling.
Pledge £5 or more
You will receive Curious Iconic Craft as an e-book, along with our eternal gratitude.Estimated delivery:
Pledge £13 or more
Mad props. For this bargain price you get your name printed and immortalised in Curious Iconic Craft! Plus a printed book delivered to your doorstep, and a copy of the e-book.Estimated delivery:Ships anywhere in the world
Pledge £20 or more
485 backers Limited (115 left of 600)
Thank you! You'll get your name printed in Curious Iconic Craft, a copy of both the printed book and e-book, PLUS an exclusive digital pack of fonts and wallpapers from the magazines.Estimated delivery:Ships anywhere in the world
Pledge £50 or more
34 backers Limited (16 left of 50)
THE WILD RUMPUS FAN:
*NEW REWARD* An all-new limited-edition A3 risograph print of our Where the Wild Things Are Huck & LWLies cover artwork by Geoff McFetridge. You'll also get a mention in the book, a printed copy & e-book, and digital pack of fonts and wallpapers.Estimated delivery:Ships anywhere in the world
Pledge £100 or more
15 backers Limited (5 left of 20)
THE MEGAFAN: Thanks so much! Please accept our thanks in the form of a limited-edition giclée print (signed and numbered) of Paul Willoughby's iconic Natalie Portman illustration from the Little White Lies Black Swan issue. Additionally, we’ll thank you in the book and send you a printed copy, along with the e-book and an exclusive digital pack of fonts and wallpapers from the magazines.Estimated delivery:Ships anywhere in the world
Pledge £500 or more
1 backer Limited (4 left of 5)
THE VIP: You're the best! Which is why you'll get an original, custom portrait from Human After All creative director Paul Willoughby, based on the film character of your choice. Plus we'll thank you in Curious Iconic Craft and send you a copy of the printed book and e-book, along with the digital pack of fonts and wallpapers.Estimated delivery:Ships anywhere in the world
Pledge £1,000 or more
0 backers Limited (1 left of 1)
THE BACKSTAGE PASS: Let’s hang out sometime! We’ll offer you a day of creative consultation for yourself or your organisation from our creative director, APA awards Designer of the Year and all-round nice guy Rob Longworth. (This doesn't include travel costs outside of London, but we're happy to video chat.) You’ll also receive our gratitude with a personal mention in the book, as well as the printed copy, the e-book and digital pack of fonts and wallpapers from the magazines.Estimated delivery:Ships anywhere in the world
- (24 days)