$25,685
pledged of $90,000pledged of $90,000 goal
106
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 10 2015 3:37 PM UTC +00:00
HueRay!By HueRay!
First created
HueRay!By HueRay!
First created
$25,685
pledged of $90,000pledged of $90,000 goal
106
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 10 2015 3:37 PM UTC +00:00

About

Most bicycle lights today focus on illuminating the road, and making the cyclists noticeable from front and rear. Concurrently, in 2014 the National Highway Traffic Safety Administration (NHTSA) published, “48% of bicyclist deaths occurred between 4 p.m. and midnight.”, and in 2012, that 69% of serious or fatal accidents occurred in urban areas. We are on a mission to make riders safer.

Our Solution

HueRay! bicycle grips make cyclists more noticeable in traffic by emitting bright, lateral lights for added rider visibility and safety. As Victor says: "Huerays are always by your side."

HueRay! sets a benchmark with its ability to provide both safety and comfort benefits while echoing the fun of cycling with customizable colorful light hues. We believe in designing products that are approachable by either casual or daily riders. “We want to get you where you’re going safely, comfortably and in style.”

Enhanced riders' noticeability with 2X super bright LEDs in each grip. 

 According to IIHS, in 2013, 38% of fatal, motorist vs cyclists, accidents occurred at intersections. And one of the most common is the 'Right Hook' 

Our LEDs are located at an elevated focal point, which illuminate at approximately the window line of a car.

Ergonomic design features that absorb road bumps and reduce strain on riders' wrists. Our grips are made from robust silicone materials unlike most grips in stores today. Silicone is sustainable and boasts excellent thermal properties and corrosive resistance.

 Bold and vibrant hue options, to complement the rider’s style day or night. 

 COLOR OPTIONS:

UNIQUE BENEFITS:

Light components are easily removable for safe street parking. Snap them together for neat transport, organized storage and easy recharging.

 Simultaneously Rechargeable Li-Po batteries, saving hassle and additional costs of battery replacement.

 Robust engineering and durable materials, endure bike drops and daily use.

Water resistant engineering combined with robust silicone material that withstand harsh environmental conditions. We encourage you to use them in the rain.

  • Fits over most standard handle bar types.  
  • Not recommended for "Bull-Horn" handlebars.
  •  Backers with Grip-Shifter rigs, will receive Grip-Shifter Compatible HueRay! Grips. (We will survey backers at the end of our campaign)

 Fits on children's bikes and in children's hands. 

Our mechanical design is complete. We’re in rev3 of our electronics design with fully functional prototypes that we’ve been testing / riding for the past 6 months.

Our design approach is the result of iterative refinement; based on test rides and feedback of our prototypes.

  • LEDs: 2 Super bright Osmar LEDs putting out 88 Lumens with 2 modes, Eco Flash approx 6hrs, Steady On approx 3hrs. (Charge once a week, for 50 min/day riders)  
  • Battery: We've sourced a 200mAh capacity, UL certified battery.
  • Dual Micro USB cable: We have sourced a dual micro usb cable, for simultaneous recharging.
  • Charge time: Simultaneous charge takes approx 40min-1hr
  • Grip material: Semi transparent silicone at a robust 600% elongation at breakage and 20 Kn/m tear strength. 
  • Weather protection: We are utilizing rubber seals in a compartmentalized fashion to create a tiered level of defense against the elements. Our goal for our production units is an IP-4 standard.
  • Drop test: The light housing is molded from an impact resistant Polycarbonate and nests in a cavity inside the grip, adding a secondary layer of protection from impacts. We'll test our production units vigorously to ensure durability.
  • Product weight: Per pair 6.4oz
  • Product length: Approx 5" Inches
Physical prototypes of the grips, light housings and electronics.

Below, Joseph Genovese our electrical engineer, working on our rev3 fully functional surface mounted circuit board. Joe, has worked on the development of the New York Citi bikes' electronics and possess over 15 years of experience in the field. 

Our products are designed for cyclist by the cyclists. Victor Shapiro, HueRay’s founder and inventor said that after commuting on a bicycle from Manhattan to his home in Brooklyn for 4 years, he often felt invisible in traffic; as a result he set on a mission to increase cyclists' noticeability and safety. With an extensive product design background, Victor has combined his passion for cycling, to launch the next revolution of bicycle grips that aim to deliver safety, comfort and style to riders worldwide.

Project Team 

  • Joseph Genovese (Electrical Engineering)
  • David Delcourt (Business/Marketing, Advisor)
  • Tom Devlin (Mechanical Engineering, Advisor) 
  • Giblerto Vega (Video Editing)
  • Benedict McNamara (Motion Graphics)
  • Dana Wendt (Photography)
  • Stephan Dumont (Videographer)
  • Victoria Steck (Communications)
  • Chris Bonenfant (Brand, Advisor)
  • Vladimir Shapiro (Business, Advisor)
Why we need YOUR help on kickstarter?:
We need your help to fund our pilot production of our first product the HueRay! light emitting bicycle grips. With your donations we will cover the costs of:
  • Steel tool production with at least one revision of the tool design
  • Molded parts mass production  
  • Electronics mass production
  • Battery order costs 
  • Fulfillment 
  • Shipping

Risks and challenges

Risks: Electronics

We have prototyped about 20 units of the fully functional Rev3 surface mounted circuit boards. Currently, we’re working on making slight revisions to the schematic layout and tweak the lights’ power consumption to give us maximum run-times.

Our Risk Managment Strategy

We've added additional time to mitigate this risk. We expect this final revision to go seamlessly as we’ve already spent months to solve most of the design. Once we finalize the design, we plan to prototype 20-30 units directly with our mass production vendor. This will ensure that we solve any tolerance issues or other surprises when we move into mass production

Risks: Molded Components:

We have prototyped our mechanical design parts with high resolution PolyJet 3D printers. This method has helped us refine our design. Next we’ll use our tooling vendor to create sample production parts that we can test for durability and fit. There are inevitable hiccups. Either processing tweaks or slight database changes are often needed.

Our Risk Management Strategy:

To minimize the hiccups we've done the following:
We've shared our 3D database with our vendors early on. Since then, we've made some changes to our design. Still we expect additional revisions to arise as we kickoff the mold production. To manage this we’ve added additional costs and time to the project.
Additionally, in mass production we plan to use one molder for both light housing and grip parts to ensure perfect fit between parts.

THANK YOU!

With Kickstarter and your HueRay! pre-orders, we have the amazing opportunity to design and build a product without compromise. It's a product designed by cyclists for cyclists. We thank you in advance for your support. Please, tell your friends and turn them into HueRay! riders as well.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    2X REFLECTIVE STICKERS & A THANK YOU FROM THE BOTTOM OF OUR HEARTS!

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    Pledge $50 or more About $50

    Super Early Bird Pack
    Backers will receive a pair of HueRay! light emitting grips and a power kit. Limited, act quick!

    *Please add $20 for international orders

    Estimated delivery: Apr 2016
    Ships anywhere in the world

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    Pledge $60 or more About $60

    Early Bird Pack
    Backers will receive a pair of HueRay! light emitting grips and a power kit.

    *Please add $20 for international orders

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  4. Reward no longer available

    Pledge $69 or more About $69

    Super Early Bird Pack
    Backers will receive a pair of HueRay! light emitting grips and a power kit. You save $30 off suggested future retail of $99. Limited to 100 pairs, act quick!

    *Please add $20 for international orders

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  5. Select this reward

    Pledge $70 or more About $70

    Exclusive Pack
    Backers will receive 2x Reflective Stickers and a pair of HueRay! light emitting grips and a power kit.

    *Please add $20 for international orders

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  6. Select this reward

    Pledge $120 or more About $120

    Couple's Pack
    Backers will receive 2x pairs of HueRay! light emitting grips and a 2x power kits.

    *Please add $20 for international orders

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Funding period

- (45 days)