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A universal vehicle accessory turning your smartphone into a head-up display (HUD) for any car
A universal vehicle accessory turning your smartphone into a head-up display (HUD) for any car
A universal vehicle accessory turning your smartphone into a head-up display (HUD) for any car
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9,095 backers pledged $622,785 to help bring this project to life.

About

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HUDWAY Glass: keeps your eyes on the road while driving

$622,785

9,095

With the help of 9000+ people, we've launched HUDWAY Glass production.
Now, before you start scrolling, here's the list of quick links to the info you may be looking for: 

1. Campaign FAQ (compatible devices and apps, used adhesives, working in various conditions, etc.)
2. Product website: hudwayglass.com
3. Project Facebook page: facebook.com/hudwayapp
4. Link to all the apps page: hudwayglass.com/apps 
5. Project videos: vimeo.com/hudway
6. Press materials (kit): hudwayglass.com/press
7. Contact us: go@hudwayapp.com

   

Hi, we’re HUDWAY. We made a universal vehicle accessory that turns your smartphone into a Head-Up Display (HUD) bringing comfort and safety to drivers all over the world. We did it because we’re tired of waiting for others. Because we believe that automotive HUDs are safer than an instrument-panel display or a smartphone. And because other solutions are either very expensive, or stuck in the midst of a long and complicated development process. This is the accessory we want, and we think you’ll like it. It's simple and affordable. Discover a new way of using your phone while driving and not being distracted. Now we need your support to make HUDWAY Glass a reality. We hope you will join us! 

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As featured in:

A universal accessory for your smartphone
A universal accessory for your smartphone

We have been tirelessly working on improving safety and comfort of drivers while behind the wheel for over three years. We started with a phone app for iOS and Android, which has transformed our vision on how cell phones can be used in a car. By now, over one million drivers have tried our app, and we’ve been frequently getting emails of appreciation from our customers. We even have an amazing story about how our app saved a life of one person.

HUDWAY app was initially designed for use in low visibility conditions
HUDWAY app was initially designed for use in low visibility conditions

We introduced the early prototype of HUDWAY Glass at CeBIT 2015 in Hannover for the first time. It is a simple accessory, which turns any smartphone into a head-up display. Moreover, it eliminates many issues associated with projecting an image onto a windshield, including doubling of the image, lack of reflection during daytime, image size and a few others. We received very positive response from potential customers, dealers and retailers, as well as from many major representatives of the automotive industry.

Since then, we have improved our design, run a number of tests and completed production of our first sample batch of 100 devices. As such, all the photos on this page are real.

It is super easy to use HUDWAY Glass

  • Step 1: Use any smartphone to start any app that supports HUD mode
  • Step 2: Place your smartphone on a cradle with its display up 
  • Step 3: You are all set to go! 

We recommend you start by using the following apps:

HUDWAY app is our own app specifically designed to assist drivers when navigating in low visibility conditions on rural or remote roadways. Here is a demo video of the app https://vimeo.com/97818544 and a short promo https://vimeo.com/75947078

Speedometer app is our own app that alerts you when you are exceeding the speed limit for the given road. Will be available by November 2015 for iOS (Android — by the beginning of 2016).

Navmii app is also offering good offline maps (worldwide) for navigation and neat info visualization in HUD mode. Get it from Apple AppStore and Google Play Market (World edition or US 50 states edition).  

Sygic is a navigation app offering global offline maps and supporting HUD mode.

Baidu maps is the most popular navigation app for China, which supports HUD mode, too. 

You can always find more apps by searching “HUD” in app stores: Apple App Store | Google Play Market

App stores have been showing a stable growth of the navigation and infotainment apps offering HUD (Head-Up Display) mode. Below is just a few of them, designed to reduce attention split and get all the navigation information right on the windshield. 

See it in Action

Available mounts

This video gives a 360° answer to your questions about adhesives, glass angle adjustment, curved dashboards, etc...

Will my phone fly off the cradle, if I brake abruptly?

Here’s a special video for that. Shake it!

Can I perhaps watch video using HUDWAY Glass?

Well, technically you can. Just make sure you’re properly parked before you start.

Does it work with any app?

Yes, any app with HUD mode. Here is an example — Navmii app.

There are 600 million people in the world who get behind the wheel of a car every single day. According to the researches, approximately 75% of them get distracted while driving — it could be just drinking coffee, talking to a child in the back seat, reaching for the glove compartment, changing a radio station, and so on...  But the worst and most frequent distraction is our phone. 

We are always on the phone. We talk, read, type, tweet, check and search... We do selfies and share pictures. We even do video conference calls while driving! This is especially dangerous when driving in low visibility conditions such as rain, fog, snow or just darkness... we are nearly driving blind and trying to multitask with checking directions on our smart phones. That is when bad things happen. Indeed, based on official reports, 22% of all auto accidents happen because of a driver multitasking and/or low visibility conditions — that is 750 deaths a day worldwide.  

Automakers are certainly aware of this problem and they are looking for solutions. One of them — head-up displays (HUDs) — can significantly improve the situation. With HUDs, drivers see information they need right on the windshield, which allows them to be totally focused on the road at all times. They no longer need to look away from the road to read dashboard information or check directions on the phone. It allows drivers to focus on the road, keep their hands on the wheel and mind on driving.

Today, the market offers two main HUD options for cars:

  • To buy a new luxury car. There are more and more cars manufactured with built-in HUD displays. It is estimated that by 2020, 9% of all new cars will be equipped with HUD displays (currently it is just 4%). These HUDs have an excellent image quality and on-board computer integration. But they will cost you over $1,000 as an option.
  • To buy a portable HUD device. This is an aftermarket solution that can be purchased separately and simply placed before a driver’s eyes on the dashboard. This kind of device is often equipped with a display (or pico projector), sensors, special optics, and wires to connect to the car or just for charging. Although much cheaper than factory HUDs, these devices still cost about $400. 

We’re offering an alternative to these options. We’ve invented a car accessory for a smartphone that turns it into a head-up display. It contains no electronic components, and the phone is used as an image source — thus, we can make a HUD affordable for anyone

The crux is in the glass. It’s the main HUDWAY Glass component — a plastic lens, very lightweight and of low fragility, which means that cuts are unlikely even if it gets broken. The glass has an aspheric shape, which allows to get a 20% larger image while at the same time minimize spherical, comatic, and chromatic aberrations. In other words, when looking through the curved glass you still see the road as it is, with no distortions. 

But there’s more! A thin multilayered glass coating is a “secret sauce” of HUDWAY Glass — and its important feature. Its main purpose is to enhance the reflective properties of the glass and preserve its transparency, so that your view of the road is never obstructed.

Knowing that all vehicles are different, we realized we couldn’t offer a single universal mount to suit any car. Apart from variations in dashboard shapes and sizes, vehicles differ in drivers’ seating position. Even your height matters as it dictates the angle in which you look at the road. 

Adjustable and compact mount
Adjustable and compact mount

We made two simple dashboard mounts — one compact, the other — adjustable, allowing for a pretty wide range of the angle. Both mounts are equipped with magnets to firmly hold the cradle with your phone on it. At the same time, you can easily take it off the dashboard and place it back — even without looking.

We came to these design solutions after several tries of creating prototypes. Indeed, this is the best and most reliable way to thoroughly study any issue. We used home 3D printers for some of the intermediate prototypes. However, all major modifications were tested on the prototypes produced by  industrial printers. It allowed for excellent printing quality and accuracy — the prototypes margin of error against CAD blueprints was within 0.1%.

A special app for iOS and Android

Specifically for our backers, we’re developing an app with 6 screen options to use in head-up display mode — from a retro speedometer to a virtual bobble-head dog.

A special app (HUDWAY Glass Kickstarter edition app for iOS and Android).

One-year advertisement on the rally car

As we’ve mentioned, our co-founder Alex is a professional rally driver. His car is taking part in Europe Rally Championship 2016. It is a very big event well covered by the media. Here’s the list of tracks where the car will surely perform (more tracks may be added later):

  • January 2016: International Jännerrallye, Austria 
  • February 2016: Rally Liepāja, Latvia 
  • June 2016: Kenotek Ypres, Belgium 
  • July 2016: auto24 Rally Estonia, Estonia 
  • August 2016: Barum Czech Rally Zlin, Czech Republic

We’ll place your ad right on the car (placement area is 5x5 inches or 13x13 cm; the car design may change). This is how it will look:

Your proposed ad contents may be edited to ensure compliance with the laws and regulations on advertising in effect in the above-mentioned countries. 

We’ll contact you directly to get your placement materials after we successfully finish the campaign.

HUDWAY team gear

Share the team feeling — get a great HUDWAY hoodie and a t-shirt. We’ll contact backers directly to get their sizes.

Navigation systems available today are still proving to be unsafe, diverting driver attention and focus away from the most important task in driving – eyes on the road. Current navigation systems require that drivers read and interpret data and/or listen to audio commands which has been shown to take an average time of 5 seconds for a typical adult driver. Not surprising, it is 3 seconds more than what is considered a “safe-time” by various safety studies.

Keeping in line with proven safety studies by NASA and other government-sponsored research on driver safety technology, head-up display (HUD) based navigation technology has quickly become safer and more effective road guidance method. HUD navigation keeps drivers' visual attention on the road while being guided. It also eliminates auditory distraction, which can force a driver to shift attention from paying attention to visual cues to simply listening to directions and back, a proven distraction factor. In short, HUD-based systems can be much more intuitive in delivering navigational information than the traditional displays while keeping the driver safe.

References: 

  • Operating temperature: -22° to 176° F (-30° to 80° C)
  • When closed:
    Height: 0.98 inches (25 mm)
    Width: 5.91 inches (150 mm)
    Depth: 4.33 inches (110 mm)
  • When opened, on a stand:
    Height: 4.72 inches (120 mm)
    Width: 5.91 inches (150 mm)
    Depth: 3.74 inches (95 mm) 
  • Weight: 13.76 ounces (390 grams) 
  • Material: UV-durable hypoallergenic ABS- and PC-based plastics 
  • Adhesives: 3М adhesive, completely removable

What's in the box

  • Cradle base
  • Compact (low-profile) mount
  • Adjustable mount
  • Wiping cloth
  • Quick start guide

The founders of the project are Ivan and Alex — cousins who have been working and launching projects together for more than 10 years. In 2004, combining their skills and experience in sales, product development and engineering, they decided to join their passions and start their own IT company, operating worldwide. This company has since launched a dozen of successful products on the market. 

Alex and Ivan — co-founders of the project
Alex and Ivan — co-founders of the project

Ivan and Alex got their MBA degrees in 2013 from College of Business, University of Louisville, KY, USA. The HUDWAY project was born as their graduate qualification work.

The idea came from Alex’s professional hobby — rally racing. In rally, they have co-pilots for efficient navigation. But co-pilots are humans who can naturally make mistakes. Thus, for a stronger confidence, some additional cues would be helpful to pilots to verify the next maneuver. And when driving along a narrow forest track at 100 mph, pilots have absolutely no time to get distracted by navigation monitors.

Rally racers may drive like crazy — yes! But these guys are true experts in driving safety.

First, we’ve developed an app for navigation in poor visibility conditions (hudwayapp.com) — and over one million people have tried it by now. This inspired us to start a new beginning — accessory production. In 2015, we’ve gone a long way from a mere idea to the first real samples that people are using already.  

And it wouldn’t have happened without our united team, where each person is a great specialist and a devoted teammate. We are proud of them, and would like to thank everyone for their solid work, commitment, and loyalty. 

For press inquiries, please email us at press@hudwayapp.com

You can also download the press kit with hi-res photos (zip, 162 Mb).

Risks and challenges

We’ve been in software development for more than 12 years. We know quite everything about it, and have successfully launched products before. Yet, this project is a big challenge for all of us. We've never produced hardware before, and it's totally different from what we’re used to — way more expensive, and the development process may take years… To handle it, we have strengthened our team first. We were lucky to find experts in both hardware engineering and Kickstarter campaign management. Together we’ve been working for almost a year on engineering, industrial design, production, tests, revisions, and modifications. We’ve successfully manufactured the test batch of 100 samples, and are now sure we can go on to mass production in Taiwan.

However, when producing any hardware, unexpected issues may come up (production, sourcing, shipping, etc.). Our experts have experience dealing with these types of challenges. In addition, we have friendly support from the founders of successfully backed and shipped Kickstarter projects. We’ll keep you updated on our progress every step of the way. Thus, if any unexpected hurdles occur, you’ll be the first to know what’s going on and what we’re doing to address them. As a backer, you’ll get a full behind-the-scenes view of how we’re progressing here at Hudway as we start production of the Glass.

Finally, Irina says we should insert this paragraph on our page (and we kind of do what she says). When driving, please rely on your eyes only. Whether you use our apps or third party apps with HUDWAY Glass, location and roadway data may not be accurate or entirely up to date. When you get HUDWAY Glass, you agree to use it at your sole risk. Drive safe!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About $1.00

    APP SPECIAL

    For $1 a special head-up display app (iOS or Android) is yours.

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    376 backers
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    Pledge US$ 5 or more About $5

    SPECIAL THANKS

    We'll feature you on our product website and in the "Thank You" brochure which will be in backer's HUDWAY Glass box.
    + a special HUD app (iOS or Android) is yours.

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    78 backers
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  3. Reward no longer available

    Pledge $34 or more About $34

    EARLY BIRD PRIVILEGE

    Single HUDWAY Glass pack.
    Head-up display for any car with your own HUDWAY Glass.
    + a special HUD app (iOS or Android) is yours.

    A very special price for our very first 500 backers. 

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
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  4. Reward no longer available

    Pledge $39 or more About $39

    EARLY BIRD SPECIAL

    Single HUDWAY Glass pack.
    Receive your very own HUDWAY Glass.
    + a special HUD app (iOS or Android) is yours.

    A special price for our early backers.

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    Ships to Anywhere in the world
    Reward no longer available 1,000 backers
    $
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  5. Select this reward

    Pledge $49 or more About $49

    KICKSTARTER SPECIAL

    GET your own HUDWAY Glass pack.
    + a special HUD app (iOS or Android) is yours.

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    Ships to Anywhere in the world
    5,194 backers
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  6. Reward no longer available

    Pledge $64 or more About $64

    EARLY BIRD DUO

    An early bird set of two HUDWAY Glass accessories.
    Get TWO of your very own HUDWAY Glass pieces. 
    + two HUD apps for your iPhone or Android phone are yours.

    A very special price for our very first backers. 

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    Ships to Anywhere in the world
    Reward no longer available 250 backers
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  7. Reward no longer available

    Pledge $78 or more About $78

    KICKSTARTER DUO

    Get two HUDWAY Glass pieces at a special price for the early backers. 
    + two special HUD apps are yours.

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
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  8. Select this reward

    Pledge $98 or more About $98

    NO-LIMIT DUO

    Take your time to think over this clever combo. Get two HUDWAY Glass pieces at a good shipping price.
    + two special HUD apps are yours.

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    Ships to Anywhere in the world
    971 backers
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  9. Select this reward

    Pledge $99 or more About $99

    TEAM LOOK

    Get your single HUDWAY Glass pack.
    + a special app for iOS or Android. 
    + your own team t-shirt and a hoodie.

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    64 backers
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  10. Reward no longer available

    Pledge $225 or more About $225

    BIG FAMILY PACK

    SIX (6) HUDWAY Glass units, one pack, special price, cheaper shipping.
    + six HUD apps for iPhone or Android phone.

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    Reward no longer available 50 backers
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  11. Select this reward

    Pledge $299 or more About $299

    TRACK GLORY

    Limited offer: we'll place your name or logo, size 5x5in (13x13cm), on a sport car performing at Rally Cup Europe.
    + you get your own HUDWAY Glass
    + a special HUD app
    + a team t-shirt and our hoodie

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    Pledge $350 or more About $350

    RESELLER PACK

    TEN (10) HUDWAY Glass units, one pack, VERY SPECIAL PRICE, cheaper shipping.
    + ten HUD apps for iPhone or Android phone.

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    Reward no longer available 10 backers
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  13. Select this reward

    Pledge US$ 10,000 About $10,000

    RALLY SUPERSET

    A superset for true rally fans, covering: 
    1) A flight ticket from anywhere in the world to a European WRC track (please note that we don't handle visas and don't pay for them) 
    2) 2-day accommodation in a 5-star hotel 
    3) Transfer, meeting and welcome dinner with the two project founders 
    4) Test drives on a sport rally car on real WRC tracks, with HG co-founder Alexey Ostanin as a pilot 
    5) Hands-on experience of extreme driving (dirt, rain, snow, black ice, bootleg turns, drifting, etc...) 
    + you will be one of the first to get your duo set of HUDWAY Glass accessories
    + a special HUD app x2
    + a HUDWAY team t-shirt and our hoodie.

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Funding period

- (31 days)