Funded! This project was successfully funded on December 6.

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We did it! Thanks to every single backer for making "How Does it Grow?" a reality! So what's next?

We are super excited about getting to work. But for now, there's still time to raise additional funds: Kickstarter allows us to keep going until the clock runs out, Friday at 5 pm, EST.

What will this extra money allow us to do? Make more videos — and make them even better.

We've received so many wonderful requests from our backers about which vegetables they would like us to cover — celery, rice, peanuts, grapes, cranberries, vanilla bean, saffron, chickpeas, sugar, pecans, wasabi and many more!

You may have noticed: that list alone far exceeds the initial six episodes our Kickstarter goal will cover. Every extra dollar goes toward making more episodes.

These funds also allow us to research, report and film that much deeper than what our minimum budget permits. Plus they enable us to travel further afield — to where many of these crops typically grow.

So what do you say, gang? Let's keep it going 'til the final bell!

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How Does it Grow? is a first-of-its-kind series that traces our food from the field to our fork.

This is just the first phase of a radical new food education project where we explore the journey of our produce that few of us really know about.

Each episode tells the story of a crop — the fruits and vegetables and grains that most of us can buy from a grocery store but have never seen growing in a field. How Does it Grow? visits the fields across America to see how these foods actually grow.

No, that's not Nicole in a WWII spy thriller. That's a still from Episode One: Mushrooms.
No, that's not Nicole in a WWII spy thriller. That's a still from Episode One: Mushrooms.

Why should I care about this stuff?

We can't survive without food. It constantly consumes our time and money and culture — through billions of dollars spent on supermarkets, restaurants, cookbooks and TV shows. And yet we've become so disconnected from our food that we barely know how it grows. Or how it's harvested. Or how it gets to our plate.

It's time to reclaim that knowledge.

And to share it in ways that are fun and compelling — so even children will want to engage. Because if we don't introduce them to healthy foods while they're young, they're less likely to eat them when they're older.

No, but really, why should I care?

The fancy academic term for all this is "agricultural literacy."

As a society, we have become agriculturally illiterate — just watch the first 20 seconds of our video to see what we mean! How Does it Grow? aims to change all that — and help raise up a new agriculturally literate generation.

Where does my money go?

  • Production Costs: Paying our small team of filmmakers, writer-researchers and film editors who help us put together these stories.
  • Travel Costs: so that our team can criss-cross the farmlands of the US and beyond to document these amazing stories.
On location filming Episode One at Phillips Mushroom Farms
On location filming Episode One at Phillips Mushroom Farms

What happens if you pass your Kickstarter goal?

Six episodes is just the beginning. There are dozens upon dozens of crops whose stories are waiting to be told: rice, wheat, oats, lentils, chickpeas, sugar cane, coffee, tea, cacao (chocolate), raisins, almonds, peanuts… and so many more!

After Kickstarter, what's your larger vision for How Does it Grow?

Our video series is just the first phase of a multi-platform approach for How Does it Grow? With Season One complete, we aim to work with foundations and corporate sponsors to make Season Two, and to develop books, apps, school curricula and recipes. We want to offer teachers, parents, children — everyone! — the opportunity to access all these materials on a global level.

So who are you guys, anyway? And can you really pull this off?

You bet! We are professional journalists and content creators. We've produced over 100 videos for Fortune 500 firms and small local businesses. And our articles have been published in The New York Times, Gourmet, Conde Nast Traveler and dozens of other publications. Above all, we know how to tell stories. Read more about our work.

What about Nicole: what does she know about this stuff?

Nicole has been a food writer and recipe developer for nearly a decade. She's appeared as a judge on the Food Network's Throwdown with Bobby Flay, and her food and agriculture writing has been published in The New York Times, The Washington Post, Modern Farmer and National Geographic Traveler. Nicole is currently working on a book, The Sex Lives of Vegetables.

Nicole on the set of Throwdown with Bobby Flay.
Nicole on the set of Throwdown with Bobby Flay.

Choice of Prints for $150 Donation (See Details Right):

Young Love in Washington Square Park
Young Love in Washington Square Park
Shift Change on 102nd St.
Shift Change on 102nd St.
Central Park Summertime
Central Park Summertime
Manhattan at Dawn
Manhattan at Dawn
The Chinatown Beat
The Chinatown Beat
Subway Etiquette 101
Subway Etiquette 101

Kickstarter Film Credits:

We are deeply grateful to the following people for their support:

Filming: Ramon Campos Iriarte + Francois Vaxelaire. Editing: Ramon Iriarte. Special thanks to: Phillips Mushroom Farms and Delaware Nature Society. Also, the many brave Philadelphians who tested their food knowledge on camera.

Risks and challenges Learn about accountability on Kickstarter

By definition, there are no guarantees with any Kickstarter. But we're systematic and organized, and if you can help us jump this first big hurdle (to fund Season One), we'll be well on our way to working with major foundations who can help us steer this toward an even bigger platform — through schools and books and other media beyond video.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    HIGH-FIVE! You'll be credited as a FOUNDING SUPPORTER on our website, howgrow.org. Plus a shout-out on Facebook + Twitter.

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    RECIPE ROCKSTAR: Get a BEAUTIFUL SET OF RECIPE CARDS of Nicole's original, easy-to-make dishes starring her favorite fruits + vegetables. Includes: Better-Than-the-Box Banana Pancakes, Roasted Corn + Sweet Potato Salad, Zucchini-Feta Fritters + more!

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    EARLY BIRD SPECIAL: Be the first to see this project come to life! You'll get private online access to view the first six episodes of How Does it Grow? before they go live to the public.

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    CRUNCH CRUSADER: A homemade batch of Nicole's famous COCONUT-ALMOND GRANOLA (no refined sugar! Made with honey + other all-natural ingredients soon-to-be featured on "How Does it Grow?"). PLUS the recipe cards.

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    VIDEO INSIDER: Choose your favorite vegetable and Nicole will create an original dish tailored to your tastes AND create a cooking demo video illustrating exactly how to make it. Just for you! PLUS you'll get the recipe cards, and PRIVATE EARLY ACCESS to the first six episodes of “How Does it Grow?”

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    TOP CHEF: A private 30-min cooking consultation with Nicole* (via Skype/ phone). She’ll help you create new recipes, strategize for healthier eating, you name it! PLUS a sneak-preview of Nicole's upcoming e-book, THE SEX LIFE OF VEGETABLES, which tells the amazing (and sometimes saucy) stories of how your favorite vegetables reproduce. PLUS the Granola! (*Consultation can be swapped with custom recipe video upon request).

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    STYLE SCHOLAR: Your choice of one of six limited-edition 8"x10" canvas photographs: from the "New York Collection" by our co-founder Mark (see photos, below). Printed and framed by our generous friends at CanvasPop. PLUS "The Sex Life of Vegetables" + Recipe Cards.

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    YOUR OWN PRIVATE SCREENING EVENT! If you're within 100-miles of Philadelphia (includes NYC), Nicole will come present the first few episodes and do a Q+A. If you’re further, she can do it via Skype. Great for teachers, classes, clubs, foodie organizations, or just a group of friends looking to learn more about their food. PLUS the Recipe Cards.

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    TASTEMAKER: Meet Nicole in NYC or Philadelphia for a personalized half-day eating tour. She'll lead you and up to 3 guests on a customized city nosh. See main text (left) on why Nicole is your perfect culinary tour host. PLUS all the $100 rewards.

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    YOUR DREAM DINNER PARTY IS ON US: Choose from a beautiful THREE-COURSE DINNER PARTY prepared by Nicole in your home OR a customized COOKING CLASS in your kitchen. For you and up to five guests if you live within 100 miles of Philadelphia (includes NYC). Each guest goes home with a batch of Nicole’s homemade Coconut-Almond Granola.

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    HOWDY PARTNER: You will be our ASSOCIATE PRODUCER on all episodes funded by this Kickstarter. Your name will appear in the credits. PLUS all the $150 rewards.

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    EXECUTIVE PRODUCER: you'll be credited as our our Executive Producer on all episodes funded by this Kickstarter. PLUS all the $150 rewards.

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    EXCLUSIVE SPONSOR: You or your organization's exclusive opportunity to star as our pre-roll sponsor at the beginning of every episode funded by this Kickstarter. Credit will say: “Produced in Association with [your name/ logo”

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Funding period

- (32 days)