About this project
**HUGE THANKS** to all who have pledged so far and helped us to exceed our Kickstarter target and make this tricky fundraising initiative a SUCCESS. Now please help us make it a GREAT success!
We still **NEED PLEDGES** from those who have not yet pledged because we are seeking match-funding to enable us to make the thriving and successful year we want it to be, so the more people who pledge and the more money we raise the easier the conversations with funders will be.. so please continue to join our fan-club if you haven't got much money or pledge for fantastic art if you are able to pledge more..
Thank-you in anticipation! The House of Fairy Tales Team.. xxx
Many will know the legendary House of Fairy Tales - the UK based educational arts charity and travelling art circus founded by artists Deborah Curtis and Gavin Turk.
Now, with a new warehouse base in Canning Town, East London, our team at the HoFT is starting a new initiative. This Autumn, we are launching our first ‘art school’ for children – a huge educational, artistic and phantasmagorical experience that will inspire creativity and imagination in visitors.
We aim to re-imagine and re-invent education within the UK and throughout the world. At the heart of our ethos we value play and playfulness as the direct root to curiosity, empathy and a deep love of life. This naturally leads to a child-centred approach with making, doing, performing and engaging at the heart of what we do. We encourage a love of and connection with nature and the environment as well as recycling and sustainability.
To ensure the success of this project we are launching a Kickstarter campaign that aims to raise over £50,000 to fund our team and overheads for the first term of our school. We are approaching this campaign in a very innovative way because we are targeting both our broad-base of supporters (WE NEED YOUR SUPPORT TOO!) as well as raising awareness of our work and promoting high quality contemporary art amongst wealthier art collectors.
This fantastic art includes the launch of our Cartography Portfolio, which is a limited edition of lithographic and screenprints inspired by the landscape and terrain of The House of Fairy Tales. The portfolio includes works by Sir Peter Blake, Rob Ryan and Adam Dant. Other works for sales include Rachel Whiteread, Gavin Turk, Paula Rego and Jeremy Deller. Lower pledge levels include items from our sponsors Victorinox ‘Festival Ready’ range designed by Christopher Raeburn and limited edition House of Fairy Tales medals.
Using a cast including hundreds of artists, performers and educationalists, the art school will a series of programmes in and around our Canning Town warehouse. The programmes will take place during the week for schools and toddler groups and after school and at weekends for older children, teenagers and their families. We will be running a passport programme which will give access to all our activities as well as our badge and medals reward systems.
The Canning Town buildings house four puppet theatres, a film studio, a photographic studio, printmaking, ceramics and wardrobe and prop-making spaces – all of which will be used in the art school. There will be a cinema to show films made by children - and a theatre with seating for multi-disciplinary performances and concerts, including lectures and seminars for adults. Those already familiar with the House of Fairy Tales will find the tents, structures and vehicles of the Travelling Art Circus and its spectrum of magical activities. These will be augmented by many new experiences at the art school.
There will be a host of characters to meet: some fictional, some factual and all educational. Among them will be Marie Curie and her husband Pierre, Frederic Chopin and his Medieval Minstrels, artist Gavin Turk and his Messerschmidt clay Studio, Ian Dawson and his Spirograph Space Experiment Laboratory, and the time traveller, ‘Clockmaker’, who will explain the mathematics of time and space.
There will be film-making and cinematography workshops; citizenship and politics with the Rax Toolkit; screenprinting, storytelling, illustration and book binding. As it rolls out, the HoFt art school will welcome visiting lecturers, experts in their field from costume to art direction. We will also create a complementary outreach programme to stimulate engagement with the local Canning Town and Newham communities.
The House of Fairy Tales was started by Gavin Turk and Deborah Curtis in 2006. We aim to re-imagine and re-invent education for future generations. With activities from events and exhibitions to publishing and gaming, the HoFT has a multidisciplinary team and a legendary reputation for innovative child-centred experiences. The HoFT’s Travelling Art Circus has popped up in dozens of events and venues across the UK.
We have delivered events, activities and exhibitions for a large range of venues and organisations including: Tate Modern; The Millennium Gallery, St Ives; The New Art Gallery, Walsall; The Thames Festival; Salisbury Art Gallery; The Royal Shakespeare Theatre; Hall Place Bexley Trust; Selfridges; Camp Bestival; Glastonbury; Latitude; Vintage at Goodwood; Land Securities; The Royal Horticultural Society; The National Trust. This year we are working on projects for The Forestry Commission; The Barbican; Wilderness; and Queen Elizabeth Olympic Park.
The world is changing rapidly. Not only technological advances but also environmental and socio-political challenges present young people with an obstacle course that will require incredible dexterities of the mind and the imagination to thrive.
What we are planning to do with the Canning Town project is to develop higher order thinking skills through creativity and play. These are the skills proven to be most conducive to enhancing innovation and problem solving, exactly the skills needed to steer a course through modern life.
Lets not forget about the astonishing art. Through Deborah and Gavin and their fantastic and supportive artist's network, we have been gifted some beautiful artworks, from which we have created a unique Cartographic themed print portfolio of 12 works in a limited edition of 60 prints. The portfolio includes a iconic work by Sir Peter Blake as well as works by Rob Ryan and Adam Dant. Parts of or all of this collection are available to those generous enough to support what we do (see rewards).
The House of Fairy Tales is a UK Registered Charity and all money raised goes towards our work with children throughout the country.
MEDALS Our Medals are designed and manufactured by Sian Evans, (professor at the world famous Central St Martins college of arts and design). As well as the medals hard won by children at our events (they have to have achieved 15 tasks and challenges) we have asked them to make a couple of limited edition medals for our Kickstarter supporters... Over to Maisy and her friend to show you how lovely they are.
Peter Blake: Rock 'n' Roll Map - Our star print from the Cartography portfolio.
Unique Prints See all our other fantastic cartographic prints which are currently exclusively available through this Kickstarter campaign at a unique value. Don't miss this opportunity to help us fund our projects by getting one or more of these exquisite cartographic contemporary artworks...
see more portfolio images here
ADAM DANT'S Great British Beast Chase
Read more about our First Portfolio and what a great investment our artworks are. Get one of the individual prints (dependant on availability) and help us to create magical experiences for children in East London and beyond...
Get one of our fabulous our Victorinox Range of bags and help us open our doors to new audiences this autumn.
Risks and challenges
We are looking for new ways of funding this kind of work and are excited about developing a more inclusive fundraising platform. Our first Art Portfolio was launched in a traditional way through conventional art buying channels. The first sale was for £5,000 and 55 sales later, they have gone up in value to £20,000. We are now experimenting by offering this investment opportunity to all early adopters, globally. This is brave but risky and we hope we will cross fertilise the International Art World with the democracy of Crowd Funding.
We are in a great position to test this with our fantastic network of art collectors and supporters.Learn about accountability on Kickstarter
I don't have much money at the moment. Sounds like you have to raise quite a bit, surely my money won't make any real difference?
We are looking for support from everyone who gets our mission. For every person who pledges we get a boost to our confidence. If 2,500 people pledged £10 we would raise half the money we need. Over 250,000 people have experienced our free events over the last 7 years. So thats 1%.
The balance of the money we will raise from wealthier supporters who can afford to pledge for art. We need you all...
If you are a tax payer in the UK and have already paid tax on your pledge then we will contact you to ask to claim government gift aid on your pledge. If you are pledging from another part of the world with money that has already been taxed by your government then thank-you for your pledge: your reward will be coming to you. All these pledges are tax exempt which ever country you are from.
If you would like to pledge for art through your business and make the pledge tax deductable, then let us know we will discuss the best way of doing this. For example if you are an art dealer and are pledging for art then we can provide an invoice for your books.
Why are you trying to raise money for successful artists such as Damien Hirst to come and work with you? Can't they afford to do this for free?
We have had support from many successful artists friends over the years. On the video we were showing what we would like to do if we EXCEED our target. Making high quality, well devised interactive experiences with high profile artists is expensive even if they offer their services for free. But will enable us to bring fantastic and playful ideas to the wider community as part of our Travelling Art Circus and school. For example we have discussed making a new and unusual instrument with Jonsi from Sigur Ros (he has for example previously made an instrument from ballet shoes).
The profile of the participants will help with our quality and our publicity. We will also be able to apply for match funding from the British Arts Council and other trusts and foundations if we have raised some money ourselves.
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