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Introducing Hex Modular Shelving- strong, modern, and sustainably made in the USA. Read more

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Funding Unsuccessful

This project's funding goal was not reached on September 29, 2011.

Introducing Hex Modular Shelving- strong, modern, and sustainably made in the USA.

About this project

About Hex:

Hex is a new modular shelving system based on a custom aluminum extrusion. Aluminum extrusions are used in a wide range of industries, including aircraft, automobiles, and architecture. They enable the designer to create a thin, light structure with maximum stiffness and minimal cost. It's an additive process, so no material is wasted as scrap. Aluminum is easily recyclable, and typically contains a high level of recycled content.

Hex combines aluminum extrusions with warm, very strong, maple multi-ply plywood. The sides have a hexagon cutout inspired by the cellular structure of a beehive. These cutouts lighten the piece visually, but also literally- reducing shipping cost and making it easier to handle.

The wood has a UV cured, zero VOC finish that is extremely durable, combined with a linseed oil finish on the edges. The extrusions are clear anodized (like a MacBook Pro). 

Hex is designed with flexibility in mind- there are two width options, two depth options, and multiple heights. Units can be joined together with extra shelves to form a continuous wall of shelving. Because the extrusions are so stiff, the shelves can be heavily loaded, even over long spans, with no visible sag.

Assembly and disassembly are very easy. Hex uses no cam locks, wood screws, or any other fastening method prone to wear out and fail over time. 

The extrusions are made in Kentucky, the wood comes from Oregon, and the rest is all done right here in Denver.

The first Hex prototype is on display until February 2012 at the Design By Colorado exhibition at Denver International Airport (Terminal A bridge).

About Housefish:

I started Housefish in 2008 to test a theory.

Traditional furniture manufacturing can be a very dirty business. Because of widespread deforestation in Asia, wood is often shipped from the US and Europe to China. There it is turned into furniture in poorly regulated factories, then shipped all the way back across the world to the US. Because of relentless cost pressures, it is made as cheaply as possible, using poor quality materials and construction, and wears out quickly, requiring the purchaser to repeat the whole process again in just a few years.

This model is fundamentally broken.

I believed that it was still possible to make furniture in the US that regular people could afford- not by using hand-built craft methods, but by taking advantage of one of our country's unique strengths: a wealth of high-tech automated industrial and aerospace manufacturing expertise. By minimizing expensive labor inputs we can keep our economic activity here at home, without pricing our products beyond the reach of our friends and family.

I also believed we could minimize the environmental and health impacts of the products we create in several ways:

  • By building products locally and making them easy to ship, we reduce the energy used to transport them.
  • By using exceptionally high quality, durable materials, we can make products to last decades, that won't fall apart and need to be replaced.  
  • By using 100% FSC certified wood, we can be sure it was grown and harvested responsibly.
  • By using 100% zero VOC finishes, and zero formaldehyde adhesives, we can ensure the health of our workers and our customers.
  • By eliminating all styrofoam and other plastics from our packaging (we even use paper tape), we can make our waste easy to recycle or even compost, so it won't end up floating around the Pacific Gyre.

In 2008 we tested these hypotheses with our Key line of modular storage. Three years and hundreds of happy customers later, we're ready for the next round of our experiment.

The Hex Lineup:

Hex 4x5

4 feet wide, 5 shelves
47.5" w x 71.75" h x 15.375" d

Hex 4x4

4 feet wide, 4 shelves

47.5" w x 55.75" h x 15.375" d

Hex 4x3

4 feet wide, 3 shelves
47.5" w x 39.75" h x 15.375" d

Hex 4x2

4 feet wide, 2 shelves
Vertically modular: can be stacked atop other 4x2 units, up to three units high
Stacked modules lock together with steel pins
Single unit can be used as a bench

47.5" w x 23.75" h x 15.375" d

Hex 6x2 XD

6 feet wide, 2 shelves, 2 feet deep
Extra Deep to accommodate larger items like stereo and video components

71.5" w x 23.75" h x 23.375" d

Hex 6x5

6 feet wide, 5 shelves
71.5" w x 71.75" h x 15.375" d


All reward levels include free shipping to the lower 48 United States. For shipping elsewhere, please contact us for a quote before entering a pledge amount. And if you're in Colorado, I'll drop it off and set it up for you!

Why We Need Your Help:

Aluminum extrusions are a great technology, but they require considerable upfront tooling costs. They also have a relatively long lead time, so we have to order higher quantities. Similarly, the wood we use requires a large minimum order. By consolidating a bunch of orders up front, we can address all of these issues at the same time. In the process (and as a reward for your patience), you get a big discount. We have already received sample extrusions made on our tooling. We have built prototypes. The design and engineering issues are resolved. We just need to place production quantity orders.

We think Hex is going to be a big success and help take Housefish to the next level, but we can't do it without you.

Thanks for your help,

Scott Bennett


  • I have spasmodic dysphonia, a neurological voice disorder. That is about as good as it gets!

    Last updated:
  • The reward levels include shipping to the contiguous 48 states of the USA. Even though these shelves pack flat for shipping, it's still a relatively big and heavy package, and the shipping cost is a significant portion of the price. We are happy to ship internationally though, just send a message and we can calculate the cost to your location. Then just add that amount to your pledge. You can do this after you've already pledged by clicking "Manage Your Pledge".

    Last updated:


  • You selected
    $1 reward

    1 backer

    Our heartfelt thanks, and a signed copy of the product launch postcard.

    Estimated delivery:
  • You selected
    $25 reward

    3 backers

    Our heartfelt thanks, a signed copy of the product launch postcard, and a short chunk of the shelf extrusion to play with or use as a paperweight.

    Estimated delivery:
  • You selected
    $150 reward

    1 backer

    An extra 48" Hex shelf (two extrusions, plus the wood center). Useful for joining multiple Hex units together, or just using in your own projects. (Normal retail price $225)

    Estimated delivery:
  • You selected
    $390 reward

    1 backer

    One Hex 4x2 unit. (Normal retail price $650!)

    Estimated delivery:
  • You selected
    $600 reward

    0 backers

    One Hex 4x3 unit. (Normal retail price $1000!)

    Estimated delivery:
  • You selected
    $660 reward

    0 backers

    One Hex 6x2 XD unit. (Normal retail price $1100!)

    Estimated delivery:
  • You selected
    $780 reward

    0 backers

    One Hex 4x4 unit. (Normal retail price $1300!)

    Estimated delivery:
  • You selected
    $900 reward

    0 backers

    One Hex 4x5 unit. (Normal retail price $1500!)

    Estimated delivery:
  • You selected
    $1,200 reward

    0 backers

    One Hex 6x5 unit. (Normal retail price $2000!)

    Estimated delivery:
  • You selected
    $2,200 reward

    0 backers

    Hex Wall- Two Hex 4x5 units, with 4 extra shelves to join them. That's a lot of shelves! (Normal retail price $3900!)

    Estimated delivery:

Funding period

- (30 days)