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S$ 37,112 pledged of S$ 53,000 goal
backers
By HORAE
S$ 37,112 pledged of S$ 53,000 goal
backers

About

 

 

 

"...I commend them for having the guts to delve into that legendary design heritage and riff." 
 - Worn & Wound

"C’est probablement la recette gagnante pour une montre pensée avec soin et souci de la qualité !" (Translates to: "This is probably the winning recipe for a watch thought with care and concern for quality!")
- La Petite Trotteuse

"HORAE introduces the world of customisation to consumers at an unprecedented price point."
- Wahsoshiok

 

 

 

Rooted in Tradition

  • Through tasteful appropriation of the styling, proportions and character of vintage watches, we hope to share the experience of owning vintage watches without the hassles commonly associated with it. 

Creating value 

  • Uncompromising quality and the finest materials at an affordable price. Full-grain leather from Italy, perlon straps made in Europe, Japanese movements, parts made with remarkable precision and assembled by experienced craftsmen. 

 Customizibility 

  • Endless choices, allowing you to create your own classic timepiece to suit all personalities or occasions. Express yourself and wear your story on your wrist.
Experience the HORAE Configurator on our website https://horae.co
Experience the HORAE Configurator on our website https://horae.co

 

                     
Early technical drawing and render
Early technical drawing and render

 

3D Printed case and our first prototype of the Complete Calendar
3D Printed case and our first prototype of the Complete Calendar

 

  

"Designed with a vintage-inspired aesthetic but a contemporary style, the Horae watches marry tradition and the modern lifestyle in products that make no quality or craftsmanship compromises. And all this at an affordable price."
- Gessato

 

 

 

No watch collection is complete without a simple but classic Two Hander. With a clean dial finished meticulously to reveal the stunning sunburst brushing, the two-handed design elegantly reduces timekeeping to its essence.

TECHNICAL DETAILS

CALIBRE Miyota GL20 | 6-3/4 x 8 Ligne | +/-20 seconds/month
CASE 316L Stainless Steel Case | 3 bar Water-resistance | 20 mm Lug Width | Screw-in Caseback
FUNCTIONS Hour – Minute | Shock-Detection | 5-Year Battery Life
DIAL Metal dial with applied indices | Sunburst finish
CRYSTAL Plexiglass Box Crystal

 

 

Applied indices and Sunburst finish on the dial
Applied indices and Sunburst finish on the dial

 

 

 

CURATED DESIGNS
We have specially curated some designs that we love from the configurator. You can use them as inspirations for your designs.

   

 

 

 

Also called a triple calendar, the complete calendar is an elaborate but practical complication which indicates the date, day of the week and the month. The changing face of the moon reproduced on the dial adds a poetic note.

TECHNICAL DETAILS

CALIBRE Miyota 6P80 | 10-1/2 Ligne | +/-20 seconds/month
CASE 316L Stainless Steel Case | 3 bar Water-resistance | 20 mm Lug Width | Screw-in Caseback
FUNCTIONS Seconds – Hour – Minute | Day – Date – Month | Moonphases
DIAL Metal dial with applied indices | Multitone frosted and circular brushed finishing
CRYSTAL Plexiglass Box Crystal

WHAT IS A MOONPHASE COMPLICATION?

Timekeeping through the tracking planetary bodies dates back to the dawn of mankind. The lunar calendar gave birth to what we know today as the circle of moon phases, which takes 29-and-a-half days for a full cycle. This was the foundation on which the modern calendar was built on.

Once used by the wealthy to plan journeys under the cover of moonlight, the moonphase made its way into pocket and wrist watches and now remains as an iconic reminder of the modern calendar and its provenance.

The moonphase indicator is a poetic complication, capturing the ever-changing faces of the moon through the lunar cycle.
The moonphase indicator is a poetic complication, capturing the ever-changing faces of the moon through the lunar cycle.

 

Applied indices and the date hand
Applied indices and the date hand

 

 

 

CURATED DESIGNS

We have specially curated some designs that we love from the configurator. You can use them as inspirations for your designs.

 

 

 

Almost every watch enthusiast has a vintage chronograph close to their hearts. With links from auto racing to space travel, chronographs are rooted deeply in the world of horology.

Our choronographs feature a dial design that is balanced and sublime, while contrasting finishes across the case and dial play off each other to create a mini spectacle. The ability to measure periods of time on a timepiece is practical yet alluring.

TECHNICAL DETAILS

CALIBRE Seiko Epson YM91A | 12 Ligne | +/-20 seconds/month
CASE 316L Stainless Steel Case | 3 bar Water-resistance | 20 mm Lug Width | Snap-down Caseback
FUNCTIONS Hour – Minute – 1/5 Second Chronograph | Small Second | Minute Chronograph | Date
DIAL Metal dial with applied indices | Multitone frosted and circular brushed finishing
CRYSTAL Plexiglass Box Crystal

 

 

WHAT IS A CHRONOGRAPH COMPLICATION?

In addition to displaying the running time, chronograph watches enable the measuring of short time periods through dedicated pushers for various purposes such as measuring a patient’s pulse and range-finding.

Invented in 1815 by Louis Moinet, the Chronograph is a combination of greek words and they translate to "time writer". Originally intended purely as a tool to work with astronomical equipment, the chronograph has been ultilised in a variety of ways.

HORAE offers two different scales for the Chronograph to choose from:

 

 

 

 

 

CURATED DESIGNS

We have specially curated some designs that we love from the configurator. You can use them as inspirations for your designs.

 

 

 

Introduced by Swiss watchmaker Abraham Louis Perrelet in 1777, an automatic watch is powered by a mechanical movement which runs on energy produced by wrist movements that drive the oscillating weight. 

TECHNICAL DETAILS

CALIBRE Miyota 9015 | 11-1/2 Ligne | 28800 Vibrations per hour | -10~30 seconds/day | 24 Jewels
CASE 316L Stainless Steel Case | 3 bar Water-resistance | 20 mm Lug Width | Screw-in Exhibition Caseback
FUNCTIONS Automatic & Manual Winding | Seconds – Hour – Minute | Date | Hacking Seconds | Shock-absorber for Balance Staff | 42 Hours Power Reserve
DIAL Metal dial with applied indices | Multitone frosted and circular brushed finishing
CRYSTAL Sapphire Box Crystal

 

 

SAPPHIRE CRYSTAL

Only the Automatic is fitted with a sapphire box crystal. With its scratch resistance superior to acrylic or mineral glass, sapphire crystals are largely known for their exceptional durability. Its toughness gives it greater shatter-resistance as well, with a greater capacity to withstand breakage.

EXHIBITION CASEBACK

The mineral crystal window on the caseback exhibits the elaborate automatic movement and its oscillating balance wheel which is driven by energy stored from the natural movement of your wrist. 

 

 

CURATED DESIGNS

We have specially curated some designs that we love from the configurator. You can use them as inspirations for your designs.

 

WATCH CRYSTAL

All Horae watches are assembled with box crystals. The vintage profile of the crystal gives the watch character and encourages viewing from different angles.

Stepped case with polished and brushed finishing
Stepped case with polished and brushed finishing

WATCH CASE

Designed with classical proportions, the 38mm watch case fits all wrists and sleeves. The play with light created by the contrast of brushed and polished surfaces is accomplished only with precise machining and superior finishing.

38mm 316L Stainless Steel Case
38mm 316L Stainless Steel Case

APPLIQUÉ INDICES

Even under low light, legibility is not a concern with the highly polished appliqué indices. Set against a multi-tone dial finished with varying techniques, the appliqué indices lends depth and catches the eye.

STRAPS

Horae uses full-grain Italian calf leather, which is strong, supple and offers excellent feel. The quality leather will develop great patina with time. The included arrowhead buckle is relatively uncommon, with its striking design that is subtle yet iconic.

Full-grain calf leather from Italy
Full-grain calf leather from Italy

 

Quick-release pins ease the process of changing straps
Quick-release pins ease the process of changing straps

For a more casual option, we are offering Perlon straps that are more breathable and absorbent. Unlike other typical Perlon straps, they are double weaved, ensuring greater durability and a unique texture. These Perlon straps are made in Europe and have remarkable quality.

Double woven Perlon straps made in Europe
Double woven Perlon straps made in Europe

MEASUREMENTS

Some clarifications on the discrepancies of the prototypes as shown in the photos:
1. The crown is different - We have redesigned the crown for better ergonomics and a more distinct look
2. The chronograph pushers are round on the prototype. We are currently working with our case engineers to achieve the intended rectangular pushers 

 

Serial number engraving in-between the bottom lugs only for LEGACY EDITION watches
Serial number engraving in-between the bottom lugs only for LEGACY EDITION watches

 

SINGLE WATCH REWARDS will come with one Italian calf leather strap, add S$16 | US$12 to your pledge to add a Perlon strap of your choice. The two tiers of single watch rewards will be:

Legacy Edition: Early-bird reward limited to 150 pieces with serial number engraving.
Heritage Edition: Kickstarter price unlimited reward. Enjoy up to 25% off regular price.

MULTIPLE WATCH REWARDS 
Add the corresponding pledge amount for the movement you want.
Example:
2x Complete Calendar (2 watches)
DIO HORAE: S$250 + S$40 + S$40 = $330

1x Two Hander, 2x Chronograph and 1x Automatic (4 watches)
TESSERA HORAE: S$500 + S$60 + S$60 + S$200 = $820

 
"The timepieces are all priced competitively to ensure they are accessible by consumers of all kinds, while the fashionable aesthetic makes them comparable to luxury options on the market."
- Trendhunter

 

 

 

HORAE founder Shane Leong
HORAE founder Shane Leong

HORAE Watch Company is founded with the vision to deepen consumers’ appreciation for watchmaking from its technical, artistic and historical perspectives.

Based in Singapore, we are driven by passion and we pride ourselves on never cutting corners. Horae will always strive to source for the finest materials and craftsmanship, while maintaining our aggressive pricing to uphold affordability.

We are Shane Leong and Aaron Choo, and we created HORAE in 2015. Trained professionally in engineering and architecture respectively, our common appreciation for analog instruments and vintage styling, gravitated us toward watches.

Shane is the Media Representative while also handling supply-chain, photography and videography among other administrative duties.

Aaron is the Lead Designer and controls all design output as well as handling web development.

OUR MOTIVATION

In the last few years, we have seen a rise in number of fashion watch brands that appear to have little concern over the quality of their products. Much attention is spent on portraying the ideal "lifestyle" of the brand rather than the actual details of the timepieces.

This reflects the noticeable disconnect between the art of watchmaking and younger consumers. Having been captivated by the charm and sophistication of watchmaking, HORAE is our way of sharing our common passion.

We do not believe in faux marketing with the littering of keywords like “Swiss-made” or “affordable luxury”, which only aim to draw eyes but not minds.

We believe in giving the consumer the best value for money through premium materials and exceptional finishes.

HORAE was conceptualized from the ground up more than two years ago and is fuelled by our shared passion and faith. Getting hands-on in every aspect allowed us to maintain control while keeping costs low. From product design and visualization to protoyping, photography and videography to web development, everything step along the way was handled personally by us. Even the soundtrack used in the video was produced specially for HORAE.

We are proud that not a single cent was spent on marketing or advertising. All reviews and articles you read about HORAE are genuine uninfluenced opinions from journalists.

Having come so far, we need your support to help us finish the final lap. Kickstarter is our only way to raise the funds required to commence mass production.

Join us on our journey and help make HORAE a reality.

Thank you.

Sincerely,
Shane & Aaron

 

 

  

 

Risks and challenges

This may be our first campaign but we have analyzed countless successful/unsuccessful Kickstarter campaigns and comments to learn from their positives and negatives. We are grateful for this wealth of knowledge from those who came before us so we can better prepare ourselves for the obstacles ahead.

One of the most pertinent problem is the delay of fulfilment. The month of delivery has been set conservatively in September. While we try our best to navigate any foreseeable circumstances, we seek your understanding for any oversight as this project is complex in nature.
Do note that some countries have slower clearance of customs which may be due to a variety of reasons and will be out of our control.

We aim to deliver earlier than expected and our backers can be assured knowing they will receive constant updates through various platforms.

Do note that backers will be responsible for any Duty/VAT/GST charges of taxes by their local customs.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge S$ 5 or more About $4

    MAKE A PLEDGE

    Here at HORAE we strive to make the most with very little. Any help counts!

    Pledge S$20 and you will receive,

    1x Double Woven Perlon Strap

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    2 backers
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  2. Select this reward

    Pledge S$ 125 or more About $93

    LEGACY EDITION - TWO HANDER

    Limited Pricing for
    1x Customized HORAE Two Hander
    1x Full-grain Italian Leather Strap

    Add S$ 16 | U$ 12 to your pledge for
    1x Double Woven Perlon Strap

    Serial number engraving on caseback (starting from 1/150)
    Limited to 150 pieces

    Regular Price - S$ 170 | US$ 125

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    Limited 13 backers
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  3. Select this reward

    Pledge S$ 135 or more About $100

    HERITAGE EDITION - TWO HANDER

    Early Bird Pricing for
    1x Customized HORAE Two Hander
    1x Full-grain Italian Leather Strap

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    Regular Price - S$170 | US$125

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  4. Select this reward

    Pledge S$ 165 or more About $122

    LEGACY EDITION - COMPLETE CALENDAR

    Limited Pricing for
    1x Customized HORAE Complete Calendar
    1x Full-grain Italian Leather Strap

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    Serial number engraving on caseback (starting from 1/150)
    Limited to 150 pieces

    Regular Price - S$220 | US$165

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    Limited 56 backers
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  5. Select this reward

    Pledge S$ 180 or more About $133

    HERITAGE EDITION - COMPLETE CALENDAR

    Early Bird Pricing for
    1x Customized HORAE Complete Calendar
    1x Full-grain Italian Leather Strap

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    Regular Price - S$220 | US$165

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    1 backer
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  6. Select this reward

    Pledge S$ 195 or more About $144

    LEGACY EDITION - CHRONOGRAPH

    Limited Pricing for
    1x Customized HORAE Chronograph
    1x Full-grain Italian Leather Strap

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    Serial number engraving on caseback (starting from 1/150)
    Limited to 150 pieces

    Regular Price - S$265 | US$195

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    Limited 20 backers
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  7. Select this reward

    Pledge S$ 215 or more About $159

    HERITAGE EDITION - CHRONOGRAPH

    Early Bird Pricing for
    1x Customized HORAE Chronograph
    1x Full-grain Italian Leather Strap

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    Regular Price - S$265 | US$195

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  8. Select this reward

    Pledge S$ 250 or more About $185

    DIO HORAE

    TWO WATCHES
    Customize TWO watches of your choice with two Full-grain Italian Leather Strap

    *We will include 1 Perlon strap for free (S$20 in value)*

    + S$40 | US$30 for every Complete Calendar
    + S$60 | US$45 for every Chronograph
    + S$200 | US$151 for every Automatic

    Add S$16 | U$12 to your pledge for
    1x Double Woven Perlon Strap

    (Pledging S$250 will entitle you to TWO Horae Two Hander)

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  9. Select this reward

    Pledge S$ 325 or more About $241

    LEGACY EDITION - AUTOMATIC

    Box Domed Sapphire Crystal
    Miyota 9015 Hi-beat Japanese Movement

    Limited Pricing for
    1x Customized HORAE Automatic
    1x Full-grain Italian Leather Strap

    Add S$16 | US$12 for
    1x Double Woven Perlon Strap

    Serial number engraving on caseback (starting from 1/150)
    Limited to 150 pieces

    Regular Price - S$435 | US$325

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    Limited 26 backers
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  10. Select this reward

    Pledge S$ 355 or more About $263

    HERITAGE EDITION - AUTOMATIC

    Box Domed Sapphire Crystal
    Miyota 9015 Hi-beat Japanese Movement

    Early Bird Pricing for
    1x Customized HORAE Automatic
    1x Full-grain Italian Leather Strap

    + S$16 | US$12 for
    1x Double Woven Perlon Strap

    Regular Price - S$435 | US$325

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    2 backers
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  11. Select this reward

    Pledge S$ 375 or more About $278

    TRIA HORAE

    THREE WATCHES
    Customize THREE watches of your choice with three Full-grain Italian Leather Strap

    *We will include 2 Perlon straps for free (S$40 in value)*

    + S$40 | US$30 for every Complete Calendar
    + S$60 | US$45 for every Chronograph
    + S$200 | US$151 for every Automatic

    (Pledging S$375 will entitle you to THREE Horae Two Hander)

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  12. Select this reward

    Pledge S$ 500 or more About $370

    TESSERA HORAE

    FOUR WATCHES
    Customize FOUR watches of your choice with four Full-grain Italian Leather Strap

    *We will include 4 Perlon straps for free (S$80 in value)*

    + S$40 | US$30 for every Complete Calendar
    + S$60 | US$45 for every Chronograph
    + S$200 | US$151 for every Automatic

    (Pledging S$500 will entitle you to FOUR Horae Two Hander)

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    6 backers
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Funding period

- (35 days)