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HoofStep is creating a horse wearable that monitors the horse's well-being using state of the art technology and AI.
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35 backers pledged SEK 356,017 to help bring this project to life.

About

SEK 356,017

35

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In addition to the pain the horse suffers, the costs of treating the injured horses are high, as well as and managing the injury can be the stressful situations for the horse owner. 

You know what your horse is doing and where and if something is wrong. This is done without using cameras. When the unexpected happens, HoofStep® alerts you or your friends, so that you can communicate and take action.

HoofStep® alerts you of events that matter most to you: indications of colic, laminitis, foaling, stress, activity levels, or pain.

HoofStep® identifies the most important acute issues with the horse, such as: 

HoofStep® identifies also other important issues, important for the safety of your horse, such as:

 HoofStep® is more than just connecting you with your horse; it’s giving your horse a voice.


Pre-payment. Only one fee for the first 12 months. After first 12 months, monthly payments.
See  price guarantee and free replacement guarantee below.

HoofStep® is the most advanced monitoring system for horses ever created for personal use, showing real-time positioning, movement and behaviours of your horses on your smartphone. Wherever you are, you have your horse in your pocket. 

The horse unit contains sensors that register your horses’s slightest head movements enabling our AI models to transfer that information into behaviour analysis.

 Changes from normal behaviour 

You receive an instant alarm if there are changes from normal, this is how it works: 

After a short learning period, the HoofStep® solution knows your horse's normal behaviour.

You will be comfortable knowing that your horse is doing well when you're not around. If something happens you will know when and where it started. This information can be shared with your vet for better understanding and treatment.

The Deep Neural Networks (DNN) AI model that HoofStep® has developed is inspired by the human brain, which is designed to recognise patterns. By detecting movement patterns, the DNN AI model categorises the sensory data that HoofStep® receives, so behaviours are detected.

To teach the DNN the behaviours, we have built an “AI tagging tool” where we identify what the horse is doing while it wears the horse unit. Even our users can add to this database directly in the app - and the database is growing every day.

Once the patterns are analysed and the corresponding behaviour is identified, the distress engine kicks in to compare current behaviours to the horse's expected to determine if you need to receive an alert. Depending on the combined frequencies of behaviours - an indication of the problem is determined. 

Behaviours

The optimal placement for collecting data is on the horse's forehead. This location gives the most accurate data for behavioural analysis.

The following are examples of some of the basic behaviours that HoofStep®  monitors:

Other behaviours that HoofStep®  monitors are more related to the horses' movements. 

Supporting Research

 As a part of the HoofStep® community of backers, you will also contribute in building the largest equine behavioural dataset ever seen. Your contribution will help researchers improving horses’ well-being, reduce unnecessary suffering, and distress in a longer perspective.

See Your Horse’s Current Behaviour - In Real Time

You can see where the horses are right now and what they’re doing, in real time. Go back in time to review what your horse has been doing over the last couple of days.

After entering your farm’s layout, you see if your horse is in the right pasture and with the right group of “friends”. Check how well they get along or if welfare-compromising behaviour occurs. 

In statistics you get a quick view of your horse’s activity level during the day and how much time he has spent resting, eating, sleeping, and being active. 

Alarms 

If the horse behaves different from what it normally does, you get an alarm in your phone.

You can easily create your own animated digital lookalike of your horse, appearing in the different views in the app.

Chat 

Each horse on the farm has his own chat channel. Here you gets messages from the horse if he moves to other areas on the farm. All alarms are stored in the chat. The chat channel is also the place for chatting about your horse with other users.

In the chat channel you can use unique 3D emojis that look like your horse, so you can show exactly what he has been doing.

There’s a separate farm chat for discussions with other people on the farm. 

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HoofStep® is a wearable that can be used around the clock in all situations. Bring the solution anywhere together with your horse for uninterrupted surveillance. 

 The headgear is easy and quick to put on, with a single velcro fastener. 

The charger and base unit are portable and can be connected in the car while traveling. 

How the solution works 

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We are HoofStep®, a team of passionate equestrians, engineers and designers who care deeply about making everyday life better for horses and their owners, in every way.

We have gathered a team of brilliant and competent people who share our mission and passion for creating this innovation. 

HoofStep®´s mission is to fundamentally change the horse's everyday life by providing horse owners with information that improves their horse's well-being. 

We are happy to launch at Kickstarter and hope to earn your support, to launch the product, collect feedback and make this product evolve along with your collaboration.

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We have designed and produced three electronic products:

a horse unit that gathers the data from the horse

a base unit that receives that information and sends it to the cloud

a wireless charger that charges the horse unit

 USB-adapter with two USB slots to connect both the base unit and the wireless charger.

All electronics and plastics are designed by HoofStep®  with the exception of a Raspberry Pi Zero W in the base unit. 

Special conditions

The products that you will receive in the Kickstarter and in future sales, are rentals and part of the subscription package. HoofStep’s owns the equipment and you can use it as long as you are a subscriber. This has a number of fantastic benefits:

  • Free replacement guarantee** (including hardware upgrade)
  • Subscription price guarantee** (backer LIFETIME price guarantee)
  • Recycling policy - for the sake of our environment

See the detailed policies below.

Available Countries

HoofStep® will ship to backers in the US and Europe. We will continue to review shipping options for our other backers and keep you posted on any updates. 

Future

HoofStep® has the future in mind, and that is why we are committed to continuous development, by adding more intelligence, more features in the app and by using the collected data. The HoofStep® solution helps to prevent horses’ pain and suffering through early detection and by sending you alerts if anything is happening to your horse. It’s easily installed: just plug it into the power socket and start the app.

Our Reason Why

Your horse deserves to be at his best. We started HoofStep® to give your horse a voice. We, as most horse owners, love our animals and it breaks our hearts when something goes wrong. We have had our fair share of colic, lameness and laminitis as well as unsupervised injuries in the pasture and having a horse get cast in the box at night. 

That is why we decided to apply new technological possibilities and bring state of the art technology into the equestrian world.

After more than two years of development, from prototype to working product, together with BETA customers, veterinarians and other horse experts, we have now arrived at a product ready for production.

Please support us and spread the word

Only the best for your horse!

Detailed policies

Free replacement guarantee**

During the subscription period HoofStep® guarantees free replacement of broken equipment - by normal wear and tear

We will also, when there are important updates of functionality give you replacement of the hardware to the newest set of hardware, without any additional cost or fee.

Subscription price guarantee**

As a Kickstarter backer, you are special to us! We want you to be with us for a long time as an ongoing subscriber and HoofStep® will make the every effort to keep the subscription price as low as possible for our backers. 

HoofStep® guarantees that backers will never pay a higher subscription fee than paid in the pledge for the same subscription period. A LIFETIME guarantee.

Risks and challenges

An on-time delivery date for HoofStep® is anticipated. We’re wrapping up the product development phase for the main features, but we’d still like to hear great ideas to implement from you, our backers, about features we can include (as long as it doesn’t impact the delivery date). We’ve found reliable manufacturing partners, but even with the best manufacturing processes set up, unexpected hiccups can happen. Logistics issues are also being solved to ensure smooth delivery for when we’ve exceeded our goal.

Learn about accountability on Kickstarter

Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Reusability and recyclability

The solution is based on a subscription in the Europe and USA, meaning that we take full control over the electronic hardware and horse wearable. These are in a take-back system, that allows us to reuse and recycle. Discarded hardware components are taken care of by an external part for recycling. This for minimal environmental impact.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge SEK 50 or more About $5

    Support Research on horses with HoofStep

    Use the app freely and Share Your Thoughts With Us
    Let us know that you like our idea and help make it even better.

    Less
    Estimated delivery
    4 backers
    SEK
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  2. Reward no longer available

    Pledge SEK 1,111 or more About $115

    ULTIMATE EARLY 1 Horse Backers

    About €9/$10 per horse/month
    Save 60% on HoofStep's MSRP

    Includes:
    • 6 months subscription
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Horse Units+Headgear
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 3 backers
    SEK
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  3. Reward no longer available

    Pledge SEK 1,111 or more About $115

    ULTIMATE EARLY 1 Horse Backers

    About €17/$20 per horse/month
    Save 60% on HoofStep's MSRP

    Includes:
    • 6 months subscription
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Horse Units+Headgear
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    SEK
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  4. Reward no longer available

    Pledge SEK 1,851 or more About $192

    ULTIMATE EARLY 2 Horses Backers

    About €7/$8 per horse/month
    Save 50% on HoofStep's MSRP

    Includes:
    • 6 months subscription
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Horse Units+Headgear
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    SEK
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  5. Reward no longer available

    Pledge SEK 1,851 or more About $192

    ULTIMATE EARLY 2 Horses Backers

    About €15/$17 per horse/month
    Save 50% on HoofStep's MSRP

    Includes:
    • 6 months subscription
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Horse Units+Headgear
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    SEK
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  6. Select this reward

    Pledge SEK 2,499 or more About $260

    ULTIMATE 1 Horses DELTA Backers

    About $23/€20 per horse per month
    Save 55% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 9 backers
    SEK
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  7. Select this reward

    Pledge SEK 3,050 or more About $317

    SUPER EARLY BIRD 1 Horses Backers

    About $28/€24 per horse per month
    Save 45% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    SEK
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  8. Select this reward

    Pledge SEK 3,887 or more About $404

    KICKSTARTER SPECIAL 1 Horse

    Save 30% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 3 backers
    SEK
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  9. Reward no longer available

    Pledge SEK 4,050 or more About $421

    **DELTA** 2 Horses Special

    About $225/€190 per horse
    Save 45% on HoofStep's MSRP
    Only available the first 24 hours
    Only **DELTA** customers

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 3 backers
    SEK
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  10. Select this reward

    Pledge SEK 4,450 or more About $463

    SUPER EARLY BIRD 2 Horses

    About $20/€17 per horse per month
    Save 40% on HoofStep's MSRP

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    SEK
    Kickstarter is not a store.

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  11. Select this reward

    Pledge SEK 4,810 or more About $500

    EARLY BIRD 2 Horses

    About $22/€19 per horse per month
    Save 35% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    SEK
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  12. Select this reward

    Pledge SEK 5,150 or more About $535

    KICKSTARTER SPECIAL 2 Horses

    About $24/€20 per horse per month
    Save 30% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    SEK
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  13. Select this reward

    Pledge SEK 6,110 or more About $635

    EARLY BIRD 3 Horses

    About $19/€16 per horse per month
    Save 45% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  14. Select this reward

    Pledge SEK 6,650 or more About $691

    KICKSTARTER SPECIAL 3 Horses

    About $20/€17 per horse per month
    Save 40% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  15. Select this reward

    Pledge SEK 14,800 or more About $1,538

    SUPER FAN 8 horses PACKAGE

    About $17/€15 per horse per month
    Save 50% on HoofStep's MSRP.

    Includes:
    • 12 months subscription
    • Horse Units+Headgear
    • Base Unit (via USB) (Wifi in US, 3G in Europe only)
    • Wireless charger (USB)
    • USB-adapter (EU, UK/Ireland or US version)
    • Free replacement guarantee**
    • Subscription price guarantee**
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    SEK
    Kickstarter is not a store.

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Funding period

- (30 days)