About this project
Thank you for taking a look at the Hoodi magnetic shade for the iPad and iPad mini.* The Hoodi is designed to be used by both professionals on the job and for everyday personal use.
We were each thrilled with our first iPad but disappointed to find that sun glare reflection made the display mirror-like and virtually unreadable outside. And indoors or out, there was very little privacy from prying eyes when in public, and the iPad could freeze up and shut down if it got too hot in the sun.
Searching for a solution, the shades on the market we tried were unsuitable for a number of reasons. They didn’t allow us to hold the iPad. They had to be set on a firm level surface and couldn’t be held comfortably in our laps. The shades didn’t attach to the iPad itself so it was difficult to carry or use in situations like the car or bed without the iPad slipping out. They were bulky, clumsy, heavy and difficult to assemble with restricted access to buttons and ports.
We decided to design one ourselves and after over 40 different variations, we were finally satisfied with the design of the Hoodi.
The Hoodi is specifically designed to provide Shade, Privacy and Protection to the iPad.The Hoodi attaches to the surface iPad in seconds, all buttons and ports are fully accessible and you can move or carry your iPad with the Hoodi securely attached. Super lightweight, it folds down to a compact size so you can carry it with you anywhere. It will even "hitch a ride" on your Smart Cover. It can be used with smart covers, smart cases and most third party cases. The Hoodi is constructed from a durable but elegant fabric and comes in six great colors.
We’d love for you be part of our journey. You have our promise to keep you informed of our progress along the way and we welcome your comments, suggestions, concerns and support.
Ever wanted to use your iPad outdoors for work, school or pleasure but reflective glare made it difficult to see the screen?
Ever feel exposed when checking your bank balance, writing an email or looking at photos on your iPad in public?
Lighting glare from your iPad keeping others up at night?
Ever had your iPad shut down from overheating in the hot sun?
The Hoodi at MacWorld/iWorld 2013
"Often times while using my iPad on location, direct sunlight makes it next to impossible to see my screen clearly. This is especially troublesome when using my iPad as a wireless field monitor. Short of hiding under a swath of black Duvetyne, I have yet to find a great solution for keeping the sun off my screen. Until now…
In just a couple weeks, a new company called HoodiVision will be releasing the Hoodi magnetic shade for iPad (with other models to follow). The $34.95 Hoodi just pops right onto your iPad using a series of magnets, and instantly shades your screen from direct sunlight. It’s simple, clever, and cool.
HoodiVision wasn’t officially showing at MacWorld. Instead, I just happened to bump into the developer while walking the isles. As it turns out, it’s one of the coolest things I saw at the show.
Here! See for yourself!"
Taz Goldstein, Hand Held Hollywood
Do you read your iPad outside? We didn't either... the glare is just too strong. There had to be a way to shade the iPad, right? Finding a few sunshades on the market we tried a couple, but they just weren't easy to use, were clumsy and didn't solve all the issues we wanted to solve. Intrigued by the magnets that kept the Apple smart cover on Steve set out to find a way to make use of them in the design. He wanted the shade to be easy to use, portable, elegant, affordable, and solve all the issues we wanted to solve.
So we pulled out my sewing machine and set up shop on the kitchen island. The first idea was to make a "pop up" shade (like dorm room laundry hampers). We dissected a hamper, used the spring steel and tried a myriad of different ways to make it work. No go. We needed something with more flexibility and less rigidity. Next we tried cable ties and ripstop nylon--- and I sewed our first prototype. No dinner that night...
Real world everyday use showed us this wasn't the perfect solution. The cable ties kept bending or breaking and there was no way to compactly fold it. Anti-static polyethylene foam was the answer. It was thin and heat resistant, didn't crush and had sufficient support. The Hoodi now folded down to a neat wallet size.
Then came identifying where the magnets were embedded in the iPad and lining up the Hoodi so it would go on right every time. Magnet polarity was crucial.
Below are a few pictures of our journey but you can see the full evolution of the Hoodi on our Pinterest page.
Prototyping and Manufacturing
Our next step was to find a manufacturer. Lucky for us we found a great local company. They have been instrumental in helping us perfect the Hoodi. Several designs later (42 I think) we settled on our current version. Here are a few photos from that part of our story:
Infrared Thermal Heat Testing
We then began testing to see if the Hoodi could help solve the overheating issues inherent with the iPad. We rented a FLIR infrared thermal camera and set up a test to measure the surface temperature of the iPad when subjected to direct light and heat.
Here are a few pictures from the testing:
We found a significant difference in the surface temperature of the iPad when the Hoodi was used. You can see the full test results on our website.
During the 18 month design and development phase of the Hoodi we did several studies and tests related to glare direction, shade angle and shade height.
We determined there are 3 main factors that determine shade size and design:
1) Ambient light glare and direction
2) Angle and height of shade relative to iPad surface
3) Optimum viewing angle
1) Ambient light glare and direction
While it might seem that glare is caused in relation to the position of the sun it turns out that sun position is not the primary cause of glare and only matters most when the sun is directly behind the viewer shining over the head or shoulder directly onto the iPad surface. In that case it is easy to resolve by either turning so that the sun no longer reflects directly on the surface or using the body to block it.
The real glare problem results from the fact that the iPad surface functions as a shiny mirror reflecting everything. In fact if you hold your iPad up when it is off and look into the screen you will see a perfect mirrored image of yourself and anything else with or behind you. That means that no matter which direction you are facing in regards to the sun ambient glare and reflection can still make your iPad virtually unreadable.
To solve this we had to determine the best relative viewing angle, shade angle and shade height.
Viewing angle, shade angle and shade height are all interdependent and changing one proportionately affects the others.
2) Angle and height of shade relative to iPad surface
To reduce or eliminate ambient glare we found that the optimum shade angle relative to shade height is 70º from the surface of the iPad. Please note that the angle is 70º relative only to the surface of the iPad and not to other surfaces such as a table, level or otherwise. See Fig 1 above.
An angle of 70º allows for the best viewing angle (see #3 below) with the the lowest relative shade length of 10" / 254mm and height of 9" / 228.6mm.
In comparison a perpendicular 90º shade needs a minimum height of 18" / 457.2mm to block ambient reflection while still viewed at the optimum viewing angle. See Fig 2 above.
3) Optimum viewing angle
When experimenting on the best shade angle and height for the iPad we had to take into account the viewing angle so that all of the screen is shaded while providing a clear and natural unobstructed view of the iPad screen.
At an average viewing distance of 18" / 457.2mm the optimum viewing angle proved to be 60º relative to the surface of the iPad.
*The Hoodi was designed for iPad 3, iPad 4 and iPad mini, but no need to feel left out if you use iPad 1 or iPad 2. The iPad 1 has no magnets embodied and the iPad 2 has a very weak right front magnet. We will include our small removable MagTabs™ that attach to your iPad bezel or your case with every Reward that is for iPad 1 and iPad 2. MagTabs will also be available for separate purchase.
**The Hoodi Coupe designed for portrait mode use is in development and we are also working on the Hoodi Air designed exclusively for pilots.
A Word About Rewards
Because of Kickstarter Rules, we cannot offer multiple Hoodi packages. We do realize that many of you may like to have a Hoodi for more than one iPad, or for gift giving. Just choose your reward and email us at firstname.lastname@example.org with your specific needs and we'll advise how to proceed. Thanks.
For any of you who may be tempted by the "LIMOUSINE' or "STRETCH LIMO' rewards, here is a photo of our lovely cozy sailboat with beautiful wood interior, broadband and Hi-def TV/DVD and the beach is just a few steps away.
Hoodi magnetic shades for Professionals
We have requests from a golf pro who records his students' swings on the course, a first responder who needs to read his iPad on the back of the firetruck, an athletic coach who uses his iPad on the practice field, private and commercial pilots dealing with glare in the cockpit, a roof-top restaurant owner whose servers use iPads for order taking, a musician who reads sheet music outdoors, a videographer who needs to cut glare inside and outside, a scientist who collects data in the field, and tour guides that use iPads. We have requests from as far away as England, Portugal, Italy and Australia, all from people searching for a solution to glare, privacy and protection issues when using their iPads on the job.
The iPad photos above were taken during our Kickstarter video shoot. We used an iPad 3 (with Hoodi) and an iPhone 4. We'd like to give credit to two products we used that were indispensable: the Glif (a previsously successful Kickstarter project) that enables the attachment of the iPhone to a tripod, and the Padcaster which holds the iPad for videography.
Ours is a fun story of an unlikely partnership, alliance and relationship. Steve was my first "boyfriend" in grade school. On our first "date" Steve's dad drove us to Shakey's Pizza and then to see "A Hard Days Night"-- giving away our ages here. We remained friends over the years but eventually lost contact both going on to have wonderful families and fulfilling careers, Steve in the filmmaking and advertising industries and I in real estate. We met again on Facebook a few years ago and are both so grateful to have this opportunity to reconnect personally as well as professionally. (You can read more professional info about us in our Bios)
Why We Need You
We are ready to help you "Get Your Hoodi On"™ but we need your help to buy magnets, spring steel, fabrics and materials in bulk to fulfill minimum order quantities for our first official production run. Our wonderful US manufacturer can only accommodate small runs so with their help we have well qualified, vetted manufacturers in Mexico and China standing by as needed.
The Hoodi is patent pending and will retail for $34.95 (iPad not included). iPad logo is a registered trademark of Apple Inc.
Risks and challenges
All start-ups have similar potential obstacles to face such as materials and production delays, and we have taken these all into consideration when estimating our ability to deliver our rewards as promised.
Combined with our local manufacturer with whom we have developed great confidence and trust, we have manufacturers in Mexico and China who can step in and produce a quality product for us if the Hoodi takes off the way we are hoping (and anticipating) it will. Thus we have ensured our ability to ramp up production before launching the Kickstarter campaign.
Any manufacturing done offshore could be held up by U.S. Customs for a variety of reasons. It is not expected, but is a possibility. There could be contract manufacturer capacity or personnel issues, or component availability issues (such as magnets). Any of these scenarios could delay the project's ship date.
Our local manufacturer has been providing prototypes to us over the last year, and we are very pleased with the quality. We personally inspect all goods they produce. Our overseas manufacturers will allow us to have quality assurance personnel onsite before shipping.
Our number one priority is to deliver a quality product. We are erring on the cautious side with our ship date estimates, but are determined to fulfill as many as we can before the promised delivery date.
We believe in being totally transparent and will keep you appraised of our progress along the way, good or bad, and ask for your understanding that this is a work in progress. We will work diligently to follow through no matter what challenges arise.
Thanks again to everyone for helping us reach our goals.
Now please, Get Your Hoodi On™.
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