Aloha all you People of the People's Theatre out there in Honokaa, on the Big Island and the world over! 2014 is a year of changes for the People's Theatre, our theatre owner/funder has retired and the theatre is up against a major hurdle in converting to digital cinema as the industry demands, we need your help to raise $60,000 to buy a digital projector to keep the movies going! The days of 35mm are over and we cannot continue to show movies unless we convert to Digital Cinema.
We're trying everything we can think of to raise money to purchase a DCI compliant Digital Projector, we need your support, either by direct donations, connections to donors or performers you may have, suggestions and volunteer time, auction donations, or simply by coming out to the shows!
WHO WE ARE:
The Honokaa People's theatre is a historic building that has been at the the heart of Honokaa small town life since 1930. Almost 30 years ago, the current People's Theatre family, the Keeneys, decided to carry on the legacy of the original Tanimoto family, taking on the operation and funding of the theatre. It's now 2014 and we're up against a challenge with the need for a digital projector as 35mm films are no longer available. The theatre has stood through thick and thin for the Big Island community, weathering the closing of the plantations, keeping prices low during the housing bubble, and generally providing families and friends something to do every weekend. We try to do it in the most economical and pono ways possible, doing most work ourselves from painting to plumbing and all sorts of renovation and upgrades, going solar, beaming free internet, using eco-friendly products and organic, local items wherever we can, and most importantly donating the space to many wonderful community and cultural events. We've never made any money doing it, we simply love to do what we do and believe that it can and should be done, but at this time we need a little help.
DCI - The Digital Cinema Initiative
Hollywood has collaborated with the cinema chains to eliminate 35mm film, mandating a "voluntary" conversion to digital with sufficient encryption to protect their copyright. The major chains have all converted, and we are the last theatre in the Hawaiian Islands shipping in 35mm film, with only the dollar theatre in Hilo using the film prints when we are done with them. Shipping costs have skyrocketed as we ship from the mainland rather than interisland, along with the costs to book a film print as the studios up their prices to discourage use of film.
Kickstarter as well as DCI conversion is an all or nothing deal, we need to make our goal or we can't go DCI. If our kickstarter campaign is unsuccessful, we will have to go dark. More fundraising would be needed to make the transition, which will cost us more, leave your ears ringing, and divert everyone's time from wonderful films and events at the theatre. Ultimately, without DCI, we will be forced to give up as a movie theatre.
THE GOOD NEWS:
You people are awesome!
We need $60,000 to pay for a new digital projector. We've raised almost $10,000 from our first fundraiser event and donations in our lobby, and have secured permission to use the international hit film "Honokaa Boy" about our theatre as part of our fundraiser campaign (Mahalo to Fuji TV, Pony Canyon, and the rest of the crew who made this possible!). We are confident we can reach another $10,000! We're bringing our Kickstarter amount down to $40,000, and any additional funds beyond the total of $60,000 raised from all avenues will go directly towards the formation of our events and programming non profit (we've budgeted up to $3000 in professional fees and processing). If we exceed that goal or services are donated, then we will put any additional money directly into that non-profit which will have as it's mission the creation and continuation of events as well as educational and cultural programs here at the People's Theatre. If we do not reach our Kickstarter goal, we will simply go dark by shutting down the movies until we can fundraise enough money to purchase a digital projector.
What We Need & What You Get
$40,000 in Kickstarter pledges: This combined with our other fundraising efforts will buy digital equipment to show the movies -- its the only equipment that will work for the movies the studios send. The days of film are sadly over.
If can: Another $3000 or more for a Grant Writing Professional, or volunteers in this area! We'd love to raise enough to pay a professional to form a People of the People's Theatre non-profit that would bring in live events and fund cultural and educational programs at the theatre. We'd love to have community involvement however we can!
Anything over that will go directly in the budget of the non-profit to create events, classes, and programs here at the theatre!
We've got some perks for those of you who give, check out our rewards section! We will contact you (via email) to get any necessary details as it relates to the perk you choose - such as what t-shirt size you would like and what inscription you want on the plaque.
You can help give our kids and community members a place to go days, evenings and weekends. You can help keep Honokaa town alive by supporting the downtown merchants though a lively and active theater bringing people into town.
The closing of small-town historic theaters is common across the country, as multiplexes, television, and hand held devices have proliferated. The movie theater is a cornerstone building in many towns, and comes with many memories for most of the people who live there. For many, when the town theatre closes, it is a sign of a community in distress. Many towns across the U.S. that have lost their theatre fail to revitalize. Right now, the primary challenge for small-town theaters is not the lack of market or community support in patronizing the theater; it is in fact the financial resources needed to obtain digital equipment necessary to show movies.
Somehow, especially in rural places like ours, there is still a vibrant market that wants to go to the movies. It’s more than just seeing a movie. It’s treating yourself, getting away from it all, the movie magic that makes eyes sparkle. For many people it means going out with friends and family, treating loved ones and sharing something special that the whole family can get into, entertainment that sparks conversation with your kids or friends before and after the show. This theatre has been home to countless first dates, has sparked many marriages, and has been full of wonderful moments of love and laughter!
Along with family films and box office hits that get the crowds out on the town our theatre also shows films you can't find anywhere else, from foreign films to local independent films and more. We've noticed that if it's good it's likely to miss the multiplexes as a box office dud but we will still show it, we're committed to the magic of the movies!
Other Ways You Can Help
Share this page on your social networks! Volunteer to be on the crew to help for events. Stop by the theatre office and leave your email to sign up. Encourage your group or organization to get together and raise $500 to buy a seat. Talk about this over coffee, after meetings, church, meditation, yoga, surfing, whatever, just get together with your friends and mention it. We need all the word of mouth we can get. Not from here? It doesn't matter! Help make this small town greater than it is! Share this page with your friends and family as well.
We also plan to have several events over the 60 day fundraiser, we'd love any connections to performers you may have, suggestions and volunteer time, auction donations, any other help you may have to offer, big mahalos everyone!
And of course, come to the movies whenever you can, it's a thoughtful and fun thing to do!
Risks and challenges
We are in the process of getting a Non-profit to umbrella this project in order to get you folks a tax write off, we will keep you posted on that!
We've asked for the absolute minimum to buy a projector for our theatre, there might be additional installation/shipping costs that we haven't covered with this campaign. Going digital comes with it's own risks, as every major technical change does. What if we get a faulty system, a lemon that needs repair immediately? We hope not, we expect to be up and running several weeks after the the funding is complete, but you know how it goes with old buildings. Delays can always be expected, but the equipment will get here, be installed and working - as long as we can pay for it.Learn about accountability on Kickstarter
- (60 days)