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¥433,300
pledged of ¥500,000pledged of ¥500,000 goal
43
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, September 1 2019 12:00 AM UTC +00:00.

¥433,300
pledged of ¥500,000pledged of ¥500,000 goal
43
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, September 1 2019 12:00 AM UTC +00:00.

About

HONBINOS SAUCE is the world's first all-purpose seasoning made with Honbinos clam. Honbinos clam is a bivalve found in Chiba Prefecture, Japan. 

The clam is famous as an ingredient of clam chowder. From Honbinos clam, a very delicious and creamy stock is extracted. However, because the clam is hard, it is not widely eaten. We created HONBINOS SAUCE after thinking to use the clam in a sauce to make good use of the delicious stock. 

HONBINOS SAUCE brings out the original taste of the ingredients of meat and seafood. Soaking the meat in the sauce gives it a fragrant smell like aged meat. You can taste the premium flavor by putting the sauce in pasta or fried rice. It is a perfect UMAMI sauce that can be used instead of soy sauce or oyster sauce.

Top-selling seasoning of Japan Crowdfunding 

HONBINOS SAUCE was created in June 2019. In March 2019 we started Japan's crowdfunding "Makuake" and we recorded an achievement rate of 1,421% (¥ 1,421,140). This is the successive TOP achievement rate and sales (according to the company's survey) in the seasoning category of crowdfunding in Japan.

Makuake
Makuake

What are Japanese professional chefs saying?

"It's a very savory sauce. The taste is so strong that it doesn't need salt. It's a sauce that's compatible with meat too."  WAGYUMAFIA  Founder Takafumi Horie

"I heard that this sauce alone makes the taste. The saltiness and the taste of the shellfish are condensed and you can distinctly smell the aroma of Honbinos clam. The application to cooking can be extended simply by changing the degree of thinning the sauce. That's why I want to take on the challenge of developing new recipes by making use of the taste of this sauce!"  Terada Gyoza

”I tasted the sauce and felt it was a really delicious item. I used the sauce for soba, which is the menu of my shop and I used the sauce as a soy sauce for a seafood bowl. Both were very delicious.”  noodle shop nekomata 

"It's rich in taste and the unique smell and taste of Honbinos clam is attractive. Not to mention the compatibility with meat, the fish tastes great when it's soaked in sauce! I am very much looking forward to it! "    Sake Bar ZERO ONE Chef Seiya Sekino

"I knew that Honbinos clam had a strong taste. I bought it with the interest of what kind of taste it would have. When I used it, the flavor of the shellfish was pushed to the front, and I thought it would be sweet and rich, giving impact and accent to various dishes! More unique than soy sauce and easier to use than oyster sauce, it is a versatile sauce! "  Salvage Party Chef Takumi Inoue


Introducing the secret of the umami of HONBINOS SAUCE.

①Most deep-flavored shellfish

The sauce is made from Honbinos clams from Japan. Honbinos clams are rich in the umami component of succinic acid, so it has a rich taste. Local fishermen say that they can get 10 times as thick a stock than any other shellfish.

②Using Honbinos clam whole

Oyster sauce is made with boiled oyster soup. On the other hand, HONBINOS SAUCE uses shellfish whole and abundantly and so, a deep taste is achieved.

Honbinos clam
Honbinos clam

③Traditional technology of a soy sauce brewery with a history of 105 years

After fermentation of the fish, the liquid produced that condenses the umami of fish is called a fish sauce. This time, we have succeeded in developing a fish sauce of shellfish with the traditional technology of a soy sauce brewery. A superb umami seasoning made by further condensing the thick paste of Honbinos clam is completed.

Asanuma Soy Sauce Co., Ltd.
Asanuma Soy Sauce Co., Ltd.

Introducing the recipe of HONBINOS SAUCE. An alternative to soy sauce and oyster sauce. It is used for various dishes such as stir-fry, stewed dishes, pasta and soup.

Honbinos clam is a bivalve found in the sea in Chiba Prefecture, Japan. 

Honbinos clam
Honbinos clam

The clam inhabits Sanbanze in Chiba Prefecture. Sanbanze is a high-quality tidal flat designated as a fishing ground for donating fish to kings during the Edo period.

Sanbanze is at the point where the fresh water of the river and the sea water are mixed. The combination of the two types of water results in a nutritious water quality, and Honbinos clams and many shellfish grow large.

Sanbanze in Funabashi
Sanbanze in Funabashi

In Sanbanze, fishermen who are passionate about their favorite shells go fishing at 5:00 every morning.

Fishing boat
Fishing boat

Introducing Honbinos fishing

First, the fishermen explore the seabed with a long rod and identify where the shellfish are. 

Honbinos Fishing
Honbinos Fishing

Next, they scoop the shellfish with a large net.

Honbinos Fishing
Honbinos Fishing

  We interviewed fisherman, who have been fishing for 30 years, about the attraction of Honbinos clam.

"The clam is crunchy and ready to eat."

"It has a rich and creamy taste"

"The taste is thicker compared to other shellfish"

Honbinos Fisherman interview
Honbinos Fisherman interview

We started the project with the idea that a delicious seasoning could be made based on this rich taste of shellfish. 

Taro Takeda, representative of RISTORANTE TARO, developed the sauce. He is a chef who places importance on going to the production site and purchasing ingredients.

 It is his philosophy to not only be delicious for our customers, but also make the time where you can feel the feelings of the creators together.

TARO TAKEDA
TARO TAKEDA

Takafumi Horie, founder of WAGYUMAFIA, was appointed as an adviser of our project. WAGYUMAFIA is a restaurant that has been certified as OAD's (Opinionated About Dining) list of “Top 100+ Asian Restaurants” in 2018 and 2019.

Takafumi Horie / Taro Takeda
Takafumi Horie / Taro Takeda

We made prototypes many times during the development of the sauce. It was difficult because it was the world's first such sauce. We tried and failed over and over until it had a pleasing taste.

Along with the improvement of the taste of the sauce itself, we made many sauce-based dishes for our customers.

Honbinos sauce dishes
Honbinos sauce dishes

We will introduce the label design of sauce. We drew a fisherman to go fishing in the sea of ​​Chiba every morning. The calligraphy characters of HONBINOS SAUCE were written by the calligrapher Ms. Koya. As an artist, she works with a variety of calligraphy. 

©Koya
©Koya

Asanuma Soy Sauce Co., Ltd. has a 105-year history of producing sauce. Using seasoning technology and know-how cultivated over many years, we produce seasonings that can meet various needs such as "new-type soy sauce" using local ingredients as well as conventional soy sauce.

Asanuma Soy Sauce Co., Ltd.
Asanuma Soy Sauce Co., Ltd.

We considered making Honbinos clam into a fish sauce in order to achieve an even stronger flavor. A liquid (fish sauce), made by condensing the umami components of fish, works to add saltiness and thick umami to dishes.

One of the most famous fish sauces is nampura. We repeated research and development, test production, and quality inspection to make Honbinos clam fish sauce.

Overall, it took a year to complete HONBINOS SAUCE.

About the product

  • HONBINOS SAUCE
  • All purpose seasoning
  • 6.8 fl oz per bottle
  • Brewed by Asanuma Soy Sauce Co., Ltd. 
  • product of Japan
  • Product size :8.3H × 1.6D × 1.6W
  • Preservation method:Room temperature
  • Expiry date: May 16 , 2020
  • Notes: After opening, store in a refrigerator (10 ° C or lower) and use as soon as possible.

Ingredients

say sauce(including soybeans, wheat) , Honbinos clam , sweet sake , sugar , alcohol , salt , starch syrup , starch


Nutrition Facts   

Pledge  ¥5,000

  • 1 × 6.8 oz bottle of HONBINOS SAUCE

 (International shipping included.) 


Pledge  ¥13,500   (10% discount)

  • 3 × 6.8 oz bottle of Honbinos Sauce
  • HONBINOS SAUCE Recipe Book (Digital)

 (International shipping included.) 


Pledge  ¥24,000    (20% discount)

  • 6 ×  6.8 oz bottle of Honbinos Sauce
  • HONBINOS SAUCE Recipe Book (Digital)

 ( International shipping included. )


Pledge  ¥42,000    (30% discount)

  • 12 ×  6.8 oz bottle of Honbinos Sauce
  • HONBINOS SAUCE Recipe Book (Digital)

 ( International shipping included. )


 Pledge  ¥150,000   Private Japanese Food  Cooking Workshop

  • Private Japanese Food Cooking Workshop
  • 12 × HONBINOS SAUCE  ( International shipping included. )
  • HONBINOS SAUCE Recipe Book (Digital)

I will conduct a half-day Japanese food culture and cooking workshop for your friends / organization anywhere you are in the world. Learn the Japanese food, Honbinos Sauce recipe,and much more. Taro Takeda, the creator of Honvinos sauce, will visit you.

Also includes a case of 12 jars of Honbinos Sauce, and digital copies of Recipe Book .

* Travel expenses not included, event to be arranged within a year of Kickstarter campaign closing.


Pledge   ¥350,000   Private Honbinos Sauce Food Feast

  • Private Japanese Food Feast
  • 12× HONBINOS SAUCE
  • HONBINOS SAUCE Recipe Book (Digital)

Feast your senses on a multi-course Japanese dinner by Honbinos Sauce in your space for up to ten of your best food friends.

Also includes a case of 12 jars of Honbinos Sauce, and digital copies of Recipe Book .

*Travel expenses not included, event to be arranged within a year of Kickstarter campaign closing.

Project member

  • Yuma Matsumoto (Representative)
  • Taro Takeda  (Cook)
  • Nobuyuki Naito (Logistics)
  • Mai Shono (Public Relations)

Advisor

  • Takafumi Horie

Contributor

  • Asanuma Soy Sauce Co., Ltd.

Risks and challenges

We ship Honbinos Sauce from Japan to those who like cooking around the world. Shipping charges are included in the fees for rewards. However, there are cases where there are tariff rates that are out of our control. We aim to ship all within 30 days after the project is completed, but may be delayed for reasons that are out of our control such as delays with international flights. If we receive a lot of unexpected support or due to the manufacturing process and so on, the shipping date may be delayed.

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    Pledge ¥24,000 or more About $228

    6 - 6.8 oz bottle of Honbinos Sauce

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    (20% discount)

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    • HONBINOS SAUCE Recipe Book (Digital)
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    Pledge ¥42,000 or more About $399

    12 - 6.8 oz bottle of Honbinos Sauce

    International shipping included.
    (30% discount)

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    • HONBINOS SAUCE Recipe Book (Digital)
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  7. Select this reward

    Pledge ¥150,000 or more About $1,424

    Private Japanese Food Cooking Workshop

    I will conduct a half-day Japanese food culture and cooking workshop for your friends / organization anywhere you are in the world. Learn the Japanese food, Honbinos Sauce recipe,and much more.

    Also includes a case of 12 jars of Honbinos Sauce, and digital copies of Recipe Book .

    * Travel expenses not included, event to be arranged within a year of Kickstarter campaign closing.

    Includes:
    • Private Japanese Food Cooking Workshop
    • 12× HONBINOS SAUCE
    • HONBINOS SAUCE Recipe Book (Digital)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    ¥
    About $1,424

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge ¥350,000 or more About $3,321

    Private Honbinos Sauce Food Feast

    Feast your senses on a multi-course Japanese dinner by Honbinos Sauce in your space for up to ten of your best food friends.

    Also includes a case of 12 jars of Honbinos Sauce, and digital copies of Recipe Book .

    *Travel expenses not included, event to be arranged within a year of Kickstarter campaign closing.

    Includes:
    • Private Japanese Food Feast
    • 12× HONBINOS SAUCE
    • HONBINOS SAUCE Recipe Book (Digital)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    ¥
    About $3,321

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    It's a way to bring creative projects to life.

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