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Original hand-drawn printed strapless dresses using 100% certified organic cotton, manufactured and printed in the USA. Read more

Minneapolis, MN Apparel
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$5,900
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Funded!

This project was successfully funded on May 18, 2014.

Original hand-drawn printed strapless dresses using 100% certified organic cotton, manufactured and printed in the USA.

Minneapolis, MN Apparel
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About this project

Emerald City Dress by Home Fashion Fabrics   

Goal

I am an experienced textile designer specializing in exclusive, hand-drawn designs. Your pledge will help me launch a new line of dresses that use only 100% certified organic interlock, printed in the US. 

Emerald City Collection

The collection of prints used for this dress is entitled, Emerald City. It is my sixth collection printed with water-based inks on 100% certified organic interlock. 

Each fabric is named from inspirational themes from the Wizard of Oz:  Courage, Magic, Goodness, Heritage, Ocean, and Possibilty. 

Courage
Courage
Magic
Magic
Goodness
Goodness
Heritage
Heritage
Ocean
Ocean
Possibility
Possibility

The Emerald City, some thought, stood for a place where all things were possible.

Style

The strapless style of the Dress is same front and back, and can be pulled on and off- held up with an elastic top and waist.  Available in sizes: S, M, and L.  Machine wash cold; line dry

Possibility Sample worn last summer- perfect for everything from grocery shopping to drinks with friends.
Possibility Sample worn last summer- perfect for everything from grocery shopping to drinks with friends.

How

The Dress will be constructed using existing yardage that has been printed and is in inventory.  It is one style that will incorporate each of the prints in the Emerald City Collection from Home Fashion Fabrics for six total dress designs. 

Since fabric is printed in Los Angeles, for future purposes I'd like to streamline my production by having items manufactured nearby.  I attend the LA Textile Show twice a year so have visited the manufacturer myself.

Costs

Manufacturing of 200 dresses, fabric, sampling, shipping, and custom labeling; additionally 5% kickstarter fees.  The $4,800 will cover this entire amount

Los Angeles manufacturer located 1/2 hr from where fabrics are printed
Los Angeles manufacturer located 1/2 hr from where fabrics are printed

Why

Annually two fabric collections are produced by Home Fashion Fabrics.  This would be an opportunity to develop a product with the textiles that are already being printed. 

Timeline

The pattern is made, a sample produced, the fabrics are printed.  Sizing and sampling needs to be finalized, ship fabrics, sew dresses, and have them shipped back.

I anticipate that you can have your new dress by the first day of summer, June 22.  

Ocean sample worn while traveling to London and NY simplified packing.
Ocean sample worn while traveling to London and NY simplified packing.

Support

Having people be part of this project is exciting and meaningful since it's a way of sharing the experience with others and proves the belief in it.  

Nothing is ever achieved alone and whatever you can offer is appreciated beyond measure.  I welcome all contributions and advice

Rewards

For a donation of $5, you can receive a thank-you postcard.  For a donation of $10, you will receive each of the three notecards and for a donation of $15, you can receive one 11x14 print of your choice.  See additional rewards for further variations. 

Postcard available in bottom right corner design only.  Notecards available in remaining set of three images.
Postcard available in bottom right corner design only. Notecards available in remaining set of three images.

Notecardspostcards, and artwork are designed by Josi Severson and printed in NE Minneapolis

Choose from any 11x14 printed artwork: clockwise from top left- Possibility, Blossom, Magic, Benna
Choose from any 11x14 printed artwork: clockwise from top left- Possibility, Blossom, Magic, Benna

Emerald City 18x18 fabric samples, infinity scarves, 20x20 pillowcase, and dress are available for donations of $25, $30, $40 and $50.  18x18 fabric samples include a variety of base cloths in each design; please specify which fabric is desired for scarf, pillowcase, and dress. 

Infinity Scarves in each Emerald City fabric
Infinity Scarves in each Emerald City fabric

The Emerald City Collection, like any other produced by Home Fashion Fabrics, is limited edition.  The fabrics produced for this line are printed in limited quantites- the designs are reprinted in new collections using different colors and on different basecloths. 

History

I have been printing textiles for four years and working freelance for various home, fashion and fabric companies for five. 

Currently I have a collection with Crate & Barrel:  http://www.crateandbarrel.com/artists-and-designers/Josi-Severson/1.  My print "Rinca" for Thibaut, a fabric and wallpaper company, received Best Small Print for 2013 by Home & Gardens UK fabric awards in London. 

Press

Three of the designs from Emerald City Collection were featured in California Apparel News for Spring/Summer '14 trends, including Heritage (cover), Magic, and Ocean

HFF featured in California Apparel News
HFF featured in California Apparel News

Samples

If you'd like small samples of the fabric before purchasing a reward, please contact me with preferred style. 

Questions

Any further questions or concerns can be emailed to me: josi@hffbyjosi.com. 

Thank you again for taking the time to view this and for the support. Josi

Risks and challenges

Having been involved with printing fabric for several years, there are numerous potential problems that can be presented with production. With textiles it's been a range from delays, shipping mixups, and issues with goods received.

Delay: I've visited this manufacture to help establish a relationship and have been in communication regarding my deadline. Things can still come up to cause delays however letting them know the importance of timely production is helpful.

Order fulfillment: Fabric fulfillment is being done by a separate company that will assist on the project as well.

Satisfaction: I handle product issues on case by case basis. If someone is not satisfied with any product we can discuss it at that time; I encourage customers to order samples so that they're able to see and feel it for themselves before they order- color can vary on a computer. I'd be happy to send samples for this project upon request.

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FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    Pledge $5 or more

    1 backer Limited (24 left of 25)

    Thank you! postcard printed with an original design created by Josi.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $10 or more

    0 backers Limited (25 left of 25)

    Many thanks and three notecards printed with original designs created by Josi.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $15 or more

    7 backers Limited (18 left of 25)

    Much obliged and an 11x14 original print designed by Josi.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    6 backers Limited (44 left of 50)

    So grateful and (6)18x18 swatches of Emerald City Collection fabrics available in random assorted base cloths.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $30 or more

    29 backers Limited (21 left of 50)

    Many thanks and Infinity Scarf made with any selected design from Emerald City Collection.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $40 or more

    7 backers Limited (18 left of 25)

    In gratitude and 20"x 20" pillowcase made with any fabric from Emerald City Collection.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    8 backers Limited (17 left of 25)

    Beholden and each of the four 11x14 prints created by Josi.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    24 backers Limited (76 left of 100)

    Early Supporter Price:
    Dress made with any selected fabric from Emerald City Collection, available in s, m, l.
    Dress will be sold retail for $52 + $7 shipping; saving $9 by supporting and ordering early.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    0 backers Limited (25 left of 25)

    Thank you thank you and each of the four 11x14 original prints, three notecards and postcard designed by Josi.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    10 backers

    Coordinating Dress and Scarf! save $5 with
    rewards #5 and #7 together.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $90 or more

    4 backers Limited (21 left of 25)

    Save more money!
    Order two dresses at once; choose any Emerald City Collection fabric design and size- s, m, l.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $125 or more

    1 backer Limited (14 left of 15)

    Original artwork created on 11x14 piece of paper by Josi Severson. Artwork is not specified but will be one of a kind- created using pens, markers, or paint.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $200 or more

    4 backers Limited (1 left of 5)

    Kindness and one of each:
    dress, scarf, pillowcase, fabric samples,
    one of each 11x14 print design, card. and postcard.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $550 or more

    0 backers

    Wall Mural using any design, new or existing of the Home Fashion Fabrics archive, painted in your home or business with your choice of color.

    MSP only for current price.
    Anywhere for additional price of travel.

    Estimated delivery:

Funding period

- (30 days)