Fighting food waste, one food order at a time.
Our mission is to eliminate food waste.
We envision a world where all food is enjoyed and consumed, not thrown away. We want to spread awareness about how much food is wasted, its impact on people's lives and our planet, and to offer practical solutions to reduce food waste every day.
The goMkt app lets food businesses post surplus food at any time of day, allowing customers to access great food for up to 75% less, and to support local food banks and retailers in the process.
We're also building a suite of tools from marketplaces to analytics software to reduce food waste, but we need your help to make this a reality! Please back us!
How does it work?
Why care about food waste?
In the United States alone, we spend $218 billion dollars every year growing, processing, and transporting food that is never consumed. This represents 40% of our food supply, and is taking place while one in eight Americans is still food insecure.
Restaurants alone contribute 50 billion pounds of food waste per year, and only 1.4% of this ever gets donated to people in need. When we learned these facts, we couldn't stand by idly and allow it to go on, business as usual. We can do much better, and we will.
These statistics would be shocking on their own, but food waste also plays a major role in climate change. Food sitting in landfills gives off methane gas, which traps 23 times as much heat as CO2. If global food waste were a country, it would be the third largest polluter behind the U.S. and China.
According to Project Drawdown, reducing food waste is ranked as the 3rd most impactful solution for preventing climate change. We take these challenges personally, and we're ready to tackle them head on!
Why are we crowdfunding and how will funds be used?
The goMkt app is the first in a series of solutions that we're building to eliminate food waste. We launched our MVP and initial pilot in early summer 2018, and we've received great feedback from our users and partners so far!
We are raising funds to support the development of our upcoming platform, introduce new features on our mobile app, cover operational and administrative costs, create awareness through our marketing efforts, and explore new partnerships and collaborations to eliminate food waste. Come join us!
What do you get for backing us? Here are a few examples:
Why I started goMkt
I’ve lived and worked in countries where people face crippling food insecurity, and I’ve seen the toll this takes on families. When I returned to the U.S., the first thing that struck me was the extent to which we take our own food supply for granted, and how many food businesses treat this problem as a cost of doing business rather than an opportunity.
I created goMkt to help businesses and consumers come together to help solve these issues, and to support those in need. Since then, we've grown into a mighty 5 person team, and we hope to continue growing until food waste is a distant memory. Our team motto is that we'd like to put ourselves out of business one day! Come join our movement!
Risks and challenges
We're building a platform where businesses and consumers can transact for surplus food rather than letting it going to waste. This challenges the status quo and requires a shift in mindset and behavior. This is not something that will happen overnight and will require a considerable amount of education and awareness.
We've partnered with Propellant Labs to roll out a prototype and test the market to better understand product/market fit, and have advisors in the food tech, finance and logistics spaces to help navigate and mitigate these risks.Learn about accountability on Kickstarter
- (30 days)