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A deck of question cards to spark meaningful conversation and reflection by Holstee.
A deck of question cards to spark meaningful conversation and reflection by Holstee.
A deck of question cards to spark meaningful conversation and reflection by Holstee.
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1,523 backers pledged $52,630 to help bring this project to life.

About

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$52,630

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Holstee Reflection Cards are a fun way to spark meaningful connections.

When was the last time you had a memorable conversation?

The kind where you learn as much about yourself as you do about others.

Where you chart new territory in a relationship and unearth memories you forgot you had.

The moments where you remember you are not alone. That your friends, parents, co-workers, and kids each have their own library of stories to share, just waiting for the right question to be asked.

Conversations like this are rare.

That’s why we created the Holstee Reflection Cards.

These cards are a natural way to spark those beautiful moments.

They make it easier to ask the fun, juicy, thought-provoking questions that allow us to go deeper.

Each deck includes 100+ thought-provoking questions centered around mindful themes like Adventure, Creativity, and Resilience.

The cards are great to use with friends, partners, and family, or for reflecting with your journal.

The perfect question is always on hand.

We’ve researched, brainstormed, and tested hundreds of options to arrive at the 104 questions included in the deck. The final questions were chosen based on their potential to inspire stories, emotions, and a sense of connectedness. 

Each card has two questions on it — an icebreaker to keep things light and fun, and a deeper question for digging into the good stuff.

No matter what card you pull or who you are with, you’ve always got a great question to ask.

When to use your Holstee Reflection Cards.

  • With friends: Dinner parties*, road trips, picnics, brunches, camping trips — there is never a bad moment to start a meaningful conversation that will leave you feeling better connected with friends old and new. 
  • With family: We used these questions with our parents and learned more about each other in two hours than we had in the past two years. Best for ages 10 and up. 
  • With co-workers: A tool to help you get beyond typical water cooler talk and build relationships with your team. Great for company off-sites or as an ice-breaker before meetings. 
  • With a partner: Whether you're on your 1st date or celebrating your 51st anniversary, these questions can help you discover and share new things about each other. 
  • With a journal: Bring a deeper level of introspection to your next journal entry. These questions are perfect writing prompts and a wonderful way to get to know yourself better.

*If you know Holstee, you know that we love a good dinner party! For about a decade, we have held regular potlucks that have resulted in some of our most memorable conversations. Many of these questions are inspired by those dinners :-)

Beautiful, functional, and fun.

Each card has a unique, abstract design, representing the adventures, stories, and ideas that make us who we are. Together, the cards make a single, connected piece of art — a reminder that we are united in our differences.

Informed by mindfulness and positive psychology.

Covering topics such as Kinship, Gratitude, and Compassion, the cards tackle all of our Holstee Themes — informed by our research into the science of mindfulness and positive psychology. The cards are color-coded so you can guide the conversation or self-reflection however you feel.

Each deck also includes some gameplay suggestions to help you get started!

“For a society that feels increasingly polarized, we need to find new ways to find common ground and understanding. At Holstee, we feel there is no better way to foster a sense of connection than by sharing the stories that shaped who we are.” 

— Michael Radparvar, Holstee Co-Founder

Here’s a quick video Dave recently shared with our community on how the idea of creating a deck of Reflection Cards came to be:

Once we decided that we wanted to create this product, we got to work diving head-first into content, creating a massive resource of all our favorite questions, researching new ones, and gathering ideas from the Holstee community. 

As a team, we went through nearly a thousand questions, testing them at dinners and with our family and friends, going question by question to pare down the list, only keeping the best. Eventually, we separated them into two levels (icebreaker and deeper questions) and mapped them to our Holstee Themes. 

The next step was design. We knew we wanted a deck that we would be proud to have on our coffee table. Nothing cheesy, nothing too serious, something playful, inviting, and unique.

We wanted the design to reflect life in some way, to represent the stories that would be shared over these questions. We mocked up over 50 wildly different designs, printed samples, gathered feedback, and eventually came to our final concept.

From there, each shape was drawn by hand, brought together as a single piece of art, then separated onto the individual cards for printing.

We will be printing the cards with the world's leading playing card producers, the United States Playing Card Company based in Kentucky, USA. They have been perfecting the quality of their cards since they started printing in 1867 and produce some of the best quality cards in the world including Bicycle®, "Bee"®, Aviator®, and Hoyle® playing cards.

After reviewing samples from other vendors, we chose USPC for their print quality and their dedication to minimizing the environmental effects of production.

Their playing cards are crafted from sustainably-forested paper, starch-based laminating glue and vegetable-based printing inks. At the end of their long life, the cards are also recyclable.

The reward for backing our Kickstarter and helping us bring this project to life is getting yourself (at least!) one deck of your very own of the first production run.

Once the Kickstarter ends we will continue to sell the Holstee Reflection Cards on our site, but not at these special discounted Kickstarter rates -- so by helping us make this idea a reality you are also benefiting from some great deals :-)

Interested in getting more than 50 decks? Please contact wholesale@holstee.com

At Holstee, we have dedicated the last decade to bringing meaning into the world through good design.

Nine years ago, we wrote The Holstee Manifesto — our own definition of success. But in trying to live these values, we struggled, finding ourselves distracted by the urgency of our notification-driven culture and trapped by the idea of living up to someone else's definition of success.

In time, it became clear to us that living with intention and reflection is an ongoing practice, not a destination. This was the seed that started the Holstee Membership and our growing line of products to bring inspiration and perspective to people around the world.

We’re a small but passionate team of designers, writers, thinkers, and doers, each working from our own corner of the world.

We are so excited to share this concept, but we need your help to make it a reality. So please back our Kickstarter, and let’s bring meaningful conversation and reflection to our communities.

Thank you!

Mike, Dave, Jennifer, Massiel

Our plan is to begin production as soon as as the Kickstarter campaign completes. We expect that by the end of November (if not sooner) all cards will be shipped out and you should have you cards in hand not long after.

Here is a quick overview of our project plan for the next few months.

  • July & August: Crowdfunding Reflection Cards 
  • September: Card and Packaging Production Begins
  • October: Prepare Reflection Cards for Fulfillment
  • November: Reflection Cards Ship from our Warehouse

A note on shipping for our international backers: Please allow up to 3 weeks from shipment for your order to arrive. Our prices do not include VAT, GST or other applicable country taxes. Backers are responsible for any and all import fees, VAT, duties, taxes, post office fees and or any other fees their country or government imposes.

If the work we are doing resonates with you, please take a moment and spread the word. As a small business we depend primarily on the people we know and the people who know about us to help us get the word out. Below are a few buttons to help get you started. We love you! 

Special thanks to the incredible Lucy Snow for shooting and editing our kickstarter video.

 

Risks and challenges

We have nearly a decade of product design, production and fulfillment experience. In that time we have faced just about every problem you can expect and have learned a ton. We understand the importance of budgeting both time and resources to accommodate for the unexpected yet inevitable challenges that come up.

We have already hashed out most of the details for the materials, vendor, and fulfillment partners that we will use to get our product made to our standards of perfection and delivered on time to your door.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge US$ 14 or more About US$ 14

    *Early Bird* One Deck

    (250 Available)

    Get the Reflection Cards at an early bird discount! Save $4 on the retail price.

    Includes:
    • Reflection Card Deck
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    Pledge US$ 16 or more About US$ 16

    One Deck

    Get the Reflection Cards at a special Kickstarter discount! Save $2 on the retail price.

    Includes:
    • Reflection Card Deck
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    744 backers
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    Two Decks

    Get two Reflection Card Decks at a special Kickstarter price! Save $6 on the retail price.

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    • Reflection Card Decks
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    Pledge US$ 50 or more About US$ 50

    *Early Bird* Four Decks

    (250 Available)

    Get four Reflection Card Decks at an early bird discount! Save $22 on the retail price.

    Includes:
    • Reflection Card Decks
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    Limited 218 backers
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    Pledge US$ 58 or more About US$ 58

    Four Decks

    Get four Reflection Card Decks at a special Kickstarter price! Save $14 on the retail price.

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    • Reflection Card Decks
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    Pledge US$ 100 or more About US$ 100

    Gift Bundle: six Decks + Manifesto Cards

    Get six Reflection Card Decks and six 5x7 Letterpress Holstee Manifesto Greeting Cards with envelopes at a special Kickstarter price! Save $44 on the retail price.

    Includes:
    • Reflection Card Decks
    • 5x7 Letterpress Holstee Manifesto Greeting Card + Envelope
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    31 backers
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    Pledge US$ 175 or more About US$ 175

    Gift Bundle: 12 Decks + Manifesto Cards

    Get 12 Reflection Card Decks and 12 5x7 Letterpress Holstee Manifesto Greeting Cards with envelopes at a special Kickstarter price! Save $113 on the retail price.

    Includes:
    • 12× Reflection Card Decks
    • 12× 5x7 Letterpress Holstee Manifesto Greeting Card + Envelope
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    Pledge US$ 325 or more About US$ 325

    Gift Bundle: 24 Decks + Manifesto Cards

    Get 24 Reflection Card Decks and 24 5x7 Letterpress Holstee Manifesto Greeting Cards with envelopes at a special Kickstarter price! Save $251 off the retail price.

    Includes:
    • 24× Reflection Card Decks
    • 24× 5x7 Letterpress Holstee Manifesto Greeting Card + Envelope
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    Pledge US$ 500 or more About US$ 500

    Company Gift Bundle: 50 Decks

    Get 50 Reflection Card Decks at a special Kickstarter price! Save $400 on the retail price.

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    Pledge US$ 1,200 or more About US$ 1,200

    Holstee Workspace Makeover

    Get a complete Holstee makeover for your workspace. At this level, you'll receive the ultimate Holstee package, including a full suite of posters, frames, and card decks at a special Kickstarter rate! Save $511 on the total retail price.

    Includes:
    • 24× Reflection Card Decks
    • 24× 5x7 Letterpress Holstee Manifesto Greeting Card + Envelope
    • Signed and Framed 18x24 Holstee Manifesto Poster
    • Reclaim Frame (5x7)
    • Reclaim Card Stand
    • Reclaim Frame (18x24)
    • 12× Letterpress Posters from the Holstee shop (your choice)
    • Letterpress Holstee Manifesto Poster 18x24
    • 12× Holstee Kits (5x7 Letterpress Art and Booklet Guide)
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    Pledge US$ 2,250 or more About US$ 2,250

    Private Manifesto Workshop Plus

    Get feedback and guidance on your own manifesto directly from Holstee Co-founders Mike or Dave. This includes a total of 3 hours of one-on-one phone sessions.

    You'll also get 10 Reflection Card Decks and a Signed and Framed 18x24 Holstee Manifesto Poster.

    Includes:
    • 3 Hours of Manifesto Consulting (via phone or skype)
    • 10× Reflection Card Decks
    • Signed and Framed 18x24 Holstee Manifesto Poster
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Funding period

- (22 days)