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We're on a mission to create the ultimate reading experience for today’s unabashed pop fan. Get involved!
We're on a mission to create the ultimate reading experience for today’s unabashed pop fan. Get involved!
We're on a mission to create the ultimate reading experience for today’s unabashed pop fan. Get involved!
99 backers pledged CA$ 6,493 to help bring this project to life.

About

Stupid Magazine: A Print Publication about Pop Music

CA$ 6,493

99

"Lovely AND useful? I think you might be on to something." - Steve Watson (Founder, Stack Magazines)

"Holly is crazy enough to launch a print magazine about music, and smart enough that it just might work." - Alistair Croll (Author, Lean Analytics)

Overview: Pop? Print? What? Explain.

Stupid is a new magazine for readers down to embrace their love of pop in all its ridiculous glory. Preparations for Issue 001 (our prototype) are well underway, but to carry it over the finish line we need your help. 

Pop music is important. No art form is more widely enjoyed by the human race than music, and there’s no form of music more widely enjoyed than pop. Like it or not, you still can’t deny that it’s unmistakably there. It's the soundtrack to all of our lives.

Our mission is to create the ultimate reading experience for today’s unabashed pop fan. How? By gathering contributions from a diverse, world-class team of writers who are just as obsessed with music as we are and publishing their words in a beautiful, tactile, keep-it-forever print magazine. And by having a really excellent puzzle page.

The Story Behind This Kickstarter

Hello! I'm Holly, Stupid Magazine's Founder Editor. Thank you for checking out this campaign.

About a year ago, I asked myself a big question. If I could be anything in the world, what would I be? The answer, it turns out, is that I'd be someone who started a music magazine. My dream is to grow Stupid into a small (but impactful) media company. One that's highly collaborative, super transparent and pays its contributors fairly. 

 I love making culture happen, and I'm an an insanely passionate fan of music and music media. I love Smash Hits, Sniffin Glue, Going Deaf For A Living by Steve Lamaq, Spotify, Hypemachine, Beats 1 and the BBC. I have plenty of heroes, but Robyn, David Attenborough and Kanye would all make the final cut. 

I'm also a hardcore media nerd who curates a weekly newsletter about business models and emerging media companies for 3,000+ subscribers. This shit is my jam, 100%. 

(I guess what I'm trying to say is: I solemnly swear that I'll use your money to make something really interesting. Check out my portfolio if you need more proof.)

You may not have realized it yet, but the print space is booming right now. We're surrounded by inspiring examples of teams who are killing it in their own niches - Victory, Intern, Hello Mr., Wax, Gym Class, and Offscreen to name just a few.

It's so exciting to see everything that's happening in independent media right now. But there's also a gaping hole when it comes to pop music and cultural criticism that I have a solid hunch Stupid can fill.  

Which brings us neatly back to this Kickstarter. Stupid 001 - our prototype issue - is dropping in 2016. We're keeping things lean and limited edition with a small, single run batch, and the funds from this Kickstarter will go towards covering a slice of our production costs.

It's also about answering the important questions. Are there readers out there who'd be excited to see this thing made real? How many of you are there? What would you like to see inside Stupid's pages? So many questions. 

Back this campaign, and you'll help prove that the world wants a new music magazine to read. (Although to be honest, I'm going to make this thing happen anyway. Don't believe me? Just watch ;)

Meet Some of Stupid’s Contributors

Photo credits: Eva Blue, Paul Frances/500px, Wittenberg University
Photo credits: Eva Blue, Paul Frances/500px, Wittenberg University

Dr Julius Bailey, PhD

Julius Bailey is a philosopher, cultural critic, social theorist, and diversity lecturer. One of the world’s leading hip hop academics, his work explores the philosophical life force that informs the construction of hip-hop. His books include Philosophy & Hip Hop: Ruminations on Postmodern Cultural Form and Jay Z - Essays on Hip Hop’s Philosopher King. He is the Editor of the first ever collection of scholarly criticism on Kanye West

Sophie Auclair

Sophie Auclair is a bilingual writer and editor whose work crosses boundaries between cultural reporting and social critique. Her work has appeared in The Village Voice, ARC, Échos Vedettes, Shindig!, Litté-Rêves, Vamp, Club-culture and Popaganda: The Journal of Pop and Politics, which she edited. Her commentaries recognize the importance of history, politics and feminism along with the postmodern permutations of popular music.

Alistair Croll

Alistair Croll is a writer and speaker specializing in startups and big data. He is co-author of Lean Analytics, widely considered to be a foundational texts for tech entrepreneurs, and the curator of Startup Festival in Montreal. His latest whitepaper, Music Science, is a deep dive into how data and digital content are changing the music industry based on interviews with more than 70 scientists, founders and artists.

Liam Thurston: Designer

Stupid’s brand, editorial and first cover design are in the immensely capable hands of Liam Thurston. Liam is a product designer, illustrator and fine artist who has worked with Red Bull, Bloomberg and The Art Director’s Club. His portfolio bristles with inspiring creative done for festivals, artists and parties, and he was a founding member of the Peer Pressure crew in Montreal in the early-mid 2000s. Liam is based in Toronto, where he is Creative Director at TWG.

Finally: Four more totally compelling reasons to back Stupid Magazine

1. Stupid is 100% committed to paying its contributors, and to bringing together a diverse range of voices. You’ll never see a Stupid that’s all white dudes, and we believe it’ll be much stronger as a result. We promise to treat ALL of our collaborators with fairness, respect and honesty.

2. We’re all about transparency and sharing what we’re learning along the way. Stupid Magazine 001 will only be available in print, but we’ll be blogging frequently about everything from print costs to publishing tools. We're staying flexible about business model, bringing you a behind-the-scenes look at what it takes to grow an independent music media company.  

(For example, here’s a scrappy list of Kickstarter tips that we'll turn into a post once this campaign is over.)

3. Stupid 001 will be a one-time print run with a limited number of copies. Once it’s gone, it’s gone and our Kickstarter supporters will guarantee themselves a copy. Successful Kickstarter campaign or not, we're totally committed to making this thing happen. 

4. Did we mention the excellent puzzle page?

Stupid Sticker Explorations V2.0
Stupid Sticker Explorations V2.0

Risks and challenges

"My eyes are open, and I'm down for whatever challenges this adventure brings. There's no stopping until this thing is real, and a copy of the first ever issue of Stupid Magazine is in your hands. If you like the sound of what we're doing, come stand #withStupid and let's make it happen."

- Holly

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Support

  1. Select this reward

    Pledge CA$ 10 or more About $7

    "The Friend"

    Kick in a tenner and help set Stupid on the road to success.

    $10 buys a hearty meal for a hungry magazine editor, and we'll give you a shout-out in the magazine to say thanks!

    (We'll also give you first dibs on any remaining copies of 001 once we've fulfilled our backer orders.)

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  2. Select this reward

    Pledge CA$ 25 or more About $17

    "The Standard Backer"

    Pick the most popular pledge on Kickstarter and guarantee you'll get your hands on Stupid 001. This is our prototype issue, which means a single print run and a limited number of copies.

    We'll deliver it right to your door, wherever you are in the world. Plus, when you open it up you'll find your name inside on a list of awesome people that helped make Stupid happen.

    (We'll also send you an "I'm With Stupid" sticker for you to stick absolutely anywhere you like.)

    Shipping in Canada is included.

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    Pledge CA$ 25 or more About $17

    "The Stack Special" LIMITED OFFER

    THANK YOU to Stack for profiling Stupid, and thank you to readers of Stack who are here checking out our campaign! You rock!

    This one's for you: A chance to get everything included in the "Standard Backer" package PLUS an I'm With Stupid t-shirt for the same price.

    THERE'S ONLY 10 OF THESE. DON'T MISS OUT ON THIS BALLER DEAL.

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  4. Select this reward

    Pledge CA$ 75 or more About $51

    "The Subscriber"

    Witness the evolution of Stupid and help make independent music media happen by becoming one of our first ever subscribers.

    You'll get all the rewards listed in "The Contributor" along with copies of Stupid 002 & 003. (We already know the theme for 002 and have two amazing interviews in the bag, just FYI)

    PLUS

    - An exclusive, limited edition "I'm With Stupid" t-shirt of your very own. (We'll even let you pick the size.)

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  5. Select this reward

    Pledge CA$ 150 or more About $103

    "The Contributor"

    Stupid is 100% committed to paying all its contributors. Back Stupid at this level and your cash will go straight into the pocket of one of our amazing writers, illustrators or photographers.

    In return, you'll get:

    - Everything listed in the "Standard Backer" package
    - An "I'm With Stupid" t-shirt
    - 2x tickets to the Stupid 001 Launch Party
    - An extra sticker (at least one extra)

    We'll also send you a personal and probably verbose email introducing you to the creator of the feature your contribution is funding.

    Bonus Reward: The inimitable warm glow that comes from knowing a creator got paid fairly to make something amazing about pop music.

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  6. Select this reward

    Pledge CA$ 500 or more About $342

    "The Board Member"

    Into building tech companies? Interested in media startups? Get insider access to Stupid and let's figure out some cool ways we can work together.

    Back Stupid at this level and you'll get all the good stuff listed in "The Contributor" package, plus:

    - An extra copy of Stupid 001 you can keep in pristine condition for when it becomes a highly coveted art object/artefact.
    - An exclusive, limited edition "I'm With Stupid" hoodie to go along with your t-shirt.
    - A special "I'm With Stupid" sticker reserved for top tier backers only
    - An invite to an exclusive, intimate VIP event to mingle with Stupid's Editor and selected magazine contributors
    - Insider access to future Stupid events and product launches. Be the first to hear what's new with Stupid.
    - First mover opportunities to participate in and speak at future Stupid events and panels about building media startups.

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  7. Select this reward

    Pledge CA$ 1,000 or more About $685

    "The Media Philanthropist"

    Ever thought philanthropy would look good on you? Now's your chance to try it on for size.

    You'll get everything that a "Board Member" backer gets, plus something extra special just for you.

    Support Stupid at this level, and we'll send you a copy of the magazine containing a handwritten, personalized dedication, signed by Stupid's Editor and a selection of 001 contributors.

    (So just to recap, that's 3 copies total. One to read & share, one to keep in a glass cabinet somewhere, and one that nobody else in the world will have but you.)

    We'll also send you a personalized, curated pop mixtape in the format of your choice*, complete with liner notes explaining our selection.

    * I don't think I can make this happen on minidisc. But if that's the only thing that works for you I'll give it my best shot, dammit.

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  8. Select this reward

    Pledge CA$ 8,000 or more About $5,476

    KIDDING.

    But.

    If you don't ask, then you definitely don't get. Right? Inspiring outcomes guaranteed.

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Funding period

- (30 days)