"Lovely AND useful? I think you might be on to something." - Steve Watson (Founder, Stack Magazines)
"Holly is crazy enough to launch a print magazine about music, and smart enough that it just might work." - Alistair Croll (Author, Lean Analytics)
Overview: Pop? Print? What? Explain.
Stupid is a new magazine for readers down to embrace their love of pop in all its ridiculous glory. Preparations for Issue 001 (our prototype) are well underway, but to carry it over the finish line we need your help.
Pop music is important. No art form is more widely enjoyed by the human race than music, and there’s no form of music more widely enjoyed than pop. Like it or not, you still can’t deny that it’s unmistakably there. It's the soundtrack to all of our lives.
Our mission is to create the ultimate reading experience for today’s unabashed pop fan. How? By gathering contributions from a diverse, world-class team of writers who are just as obsessed with music as we are and publishing their words in a beautiful, tactile, keep-it-forever print magazine. And by having a really excellent puzzle page.
The Story Behind This Kickstarter
Hello! I'm Holly, Stupid Magazine's Founder Editor. Thank you for checking out this campaign.
About a year ago, I asked myself a big question. If I could be anything in the world, what would I be? The answer, it turns out, is that I'd be someone who started a music magazine. My dream is to grow Stupid into a small (but impactful) media company. One that's highly collaborative, super transparent and pays its contributors fairly.
I love making culture happen, and I'm an an insanely passionate fan of music and music media. I love Smash Hits, Sniffin Glue, Going Deaf For A Living by Steve Lamaq, Spotify, Hypemachine, Beats 1 and the BBC. I have plenty of heroes, but Robyn, David Attenborough and Kanye would all make the final cut.
I'm also a hardcore media nerd who curates a weekly newsletter about business models and emerging media companies for 3,000+ subscribers. This shit is my jam, 100%.
(I guess what I'm trying to say is: I solemnly swear that I'll use your money to make something really interesting. Check out my portfolio if you need more proof.)
You may not have realized it yet, but the print space is booming right now. We're surrounded by inspiring examples of teams who are killing it in their own niches - Victory, Intern, Hello Mr., Wax, Gym Class, and Offscreen to name just a few.
It's so exciting to see everything that's happening in independent media right now. But there's also a gaping hole when it comes to pop music and cultural criticism that I have a solid hunch Stupid can fill.
Which brings us neatly back to this Kickstarter. Stupid 001 - our prototype issue - is dropping in 2016. We're keeping things lean and limited edition with a small, single run batch, and the funds from this Kickstarter will go towards covering a slice of our production costs.
It's also about answering the important questions. Are there readers out there who'd be excited to see this thing made real? How many of you are there? What would you like to see inside Stupid's pages? So many questions.
Back this campaign, and you'll help prove that the world wants a new music magazine to read. (Although to be honest, I'm going to make this thing happen anyway. Don't believe me? Just watch ;)
Meet Some of Stupid’s Contributors
Dr Julius Bailey, PhD
Julius Bailey is a philosopher, cultural critic, social theorist, and diversity lecturer. One of the world’s leading hip hop academics, his work explores the philosophical life force that informs the construction of hip-hop. His books include Philosophy & Hip Hop: Ruminations on Postmodern Cultural Form and Jay Z - Essays on Hip Hop’s Philosopher King. He is the Editor of the first ever collection of scholarly criticism on Kanye West.
Sophie Auclair is a bilingual writer and editor whose work crosses boundaries between cultural reporting and social critique. Her work has appeared in The Village Voice, ARC, Échos Vedettes, Shindig!, Litté-Rêves, Vamp, Club-culture and Popaganda: The Journal of Pop and Politics, which she edited. Her commentaries recognize the importance of history, politics and feminism along with the postmodern permutations of popular music.
Alistair Croll is a writer and speaker specializing in startups and big data. He is co-author of Lean Analytics, widely considered to be a foundational texts for tech entrepreneurs, and the curator of Startup Festival in Montreal. His latest whitepaper, Music Science, is a deep dive into how data and digital content are changing the music industry based on interviews with more than 70 scientists, founders and artists.
Liam Thurston: Designer
Stupid’s brand, editorial and first cover design are in the immensely capable hands of Liam Thurston. Liam is a product designer, illustrator and fine artist who has worked with Red Bull, Bloomberg and The Art Director’s Club. His portfolio bristles with inspiring creative done for festivals, artists and parties, and he was a founding member of the Peer Pressure crew in Montreal in the early-mid 2000s. Liam is based in Toronto, where he is Creative Director at TWG.
Finally: Four more totally compelling reasons to back Stupid Magazine
1. Stupid is 100% committed to paying its contributors, and to bringing together a diverse range of voices. You’ll never see a Stupid that’s all white dudes, and we believe it’ll be much stronger as a result. We promise to treat ALL of our collaborators with fairness, respect and honesty.
2. We’re all about transparency and sharing what we’re learning along the way. Stupid Magazine 001 will only be available in print, but we’ll be blogging frequently about everything from print costs to publishing tools. We're staying flexible about business model, bringing you a behind-the-scenes look at what it takes to grow an independent music media company.
3. Stupid 001 will be a one-time print run with a limited number of copies. Once it’s gone, it’s gone and our Kickstarter supporters will guarantee themselves a copy. Successful Kickstarter campaign or not, we're totally committed to making this thing happen.
4. Did we mention the excellent puzzle page?
Risks and challenges
"My eyes are open, and I'm down for whatever challenges this adventure brings. There's no stopping until this thing is real, and a copy of the first ever issue of Stupid Magazine is in your hands. If you like the sound of what we're doing, come stand #withStupid and let's make it happen."
- HollyLearn about accountability on Kickstarter
- (30 days)