"The Great Toilet Paper Scare" is a short documentary about a notorious incident concerning Johnny Carson, a lot of toilet paper, and millions of fearful Americans. In 1973, during a period of intense economic stagnation, Carson made a joke on air about a possible paper shortage that created an actual paper shortage when people went and bought up as much toilet paper as they could get their hands on. Through this comedy of errors, the film will explore the power and impact of media sensationalism, and how the consequences of such events have evolved since this brief period of paper-less panic.
A WORK IN PROGRESS:
The film will be comprised entirely of archival footage and animation. Animated sequences will be drawn from various contemporaneous news reports, and the archival footage we use has already been painstakingly sourced. However, licensing footage and creating high-quality animation is quite costly...and that's why we need your help.
Animation > $3,000
Archival Licensing > $2,000
TOTAL = $5,000
We feel that this is a realistic and achievable goal, and it will ultimately allow us to complete the film in a timely manner. And once we get over this first big hurdle, we plan on a modest festival run and hopefully we'll find the film a proper home online.
WHY WE'RE MAKING THIS FILM:
We hope to bring this nearly forgotten piece of history to life for a variety of reasons: 1) It's pretty damn funny. 2) Not many people know about it or remember it. 3) This story is a classic example of media sensationalism, currently seeing a startling resurgence among American news outlets, and we believe lessons can be learned from this particular case. 4) We think you'll find this to be an engaging, entertaining, enlightening, and enriching documentary when it's all said and done.
With your contribution we can tell a story that ought to be told and shared with the world.
Risks and challenges
There are plenty of risks with this kind of a project: short films are never easy to make or market and that's certainly the case with this one. This is a particularly niche subject matter, but we're confident that we will find a solid audience and home for the film. I've launched two successful Kickstarter campaigns in the past (both dealing with extremely niche topics) and those films went on to have tremendous success at film festivals and online.
Aside from finding an audience, simply finishing the film is obviously the biggest challenge. But again, we're confident we have everything in place to finish the film in a timely manner. We have already edited a rough cut of the film, and we are working with an incredible animator, Joe Presser, to really shape and stylize the film. We also have some absolutely incredible archival footage to share. So all the elements to make a successful film are in place...we just need a little boost from you.Learn about accountability on Kickstarter
- (30 days)