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£1
pledged of £35,000pledged of £35,000 goal
1
backer
Funding Unsuccessful
The project's funding goal was not reached on Sun, July 7 2019 5:24 PM UTC +00:00
£1
pledged of £35,000pledged of £35,000 goal
1
backer
Funding Unsuccessful
The project's funding goal was not reached on Sun, July 7 2019 5:24 PM UTC +00:00

About

We are building an exciting community publishing site with a fun feel to it.

Our aim is to attract professional publishers offering the opportunity to promote their product or service for free, we will monetize the site using advertising platforms including Google Adsense and may consider charging for publishing at a later stage of development.

Our beta version website is already live and is now ready to move into the production and marketing phase, where we plan to attract professional writers via marketing and create content ourselves using paid professional writers.  

Our beta website can be found here https://www.brasskangaroo.com/

We also have a brasskangaroo blog where we are updating our users with progress and website developments.

I've had previous experience and exposure to this area in the past, I ran a website called Article Alley which was very popular in the period 2006-2010 but was hard hit when Google launched their Panda Algorithm update, the issue site with that site was that it used a concept called Article Marketing which meant re-using the same content over and over again on many different sites.   The lesson I learnt from that experience was to make a success in the future you need to focus on higher quality - both in terms of the quality of the content that makes up the site and the links from other sites back to it, which are known as backlinks. 

My intention with this new site is just that, to focus on a very high standard of editorial content and build links from only very well respected sites.   All this of course takes time and dedication.  I am raising funds to move this project forward as I know it will take time and expense to develop both the required content and the necessary quality of links inwards.

I am a member of the Search community known as Moz.com, which is a highly respected community of Search Engine professionals, I find that Moz this a great place to keep up to date with the latest and highest quality online marketing approaches and to closely monitor the developments in the ever changing world of Google.

Moz is also well known for its tools which give websites sites a score out of 100 of their relative strength on the internet, its a logarithmic value which means that it gets much harder to increase it as the score increases.

You can see our modest Moz score below:-

Moz.com summary
Moz.com summary

Our site has a currently low Moz score which reflects that we have only just begun the long term journey which is the process of marketing the site using our desired high quality approach.

Our longer term aim is to reward our better quality authors with Pro status and to share our advertising revenue in the form of a royalty which will be paid monthly once a certain threshold level is attained.  In this way we can incentivise authors to contribute great content which is not only aimed at building links to their own websites.  The site has already been approved for inclusion in the Google Adsense program which is our first approved advertiser so far.

We are raising funds to move forward our dream and vision from this initial starting point to become a leading player in the professional online publishing niche.

Risks and challenges

The Internet is very competitive with literally billions of pages of content on a huge range of topics, becoming successful in content publishing niche is a significant challenge.

I have previous successful experience in a lower quality niche which was very popular pre 2011, this has given me a good foundation in this area and contacts plus a network of advertiser which I can make contact with again and use to monitise the site in future.

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Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    Pledge £5 and get a virtual high five

    We appreciate that not everyone has deep pockets, but all contributions add up and make a difference, you'll get our thanks and a virtual high five.

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  2. Select this reward

    Pledge £40 or more About US$ 50

    Pledge £40 or more

    We will write a professional article and include it within our Brasskangaroo.com website, you'll get a link back to your own website together with contact details so interested visitors will get to visit your own website.

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  3. Select this reward

    Pledge £100 or more About US$ 125

    Professional article writing

    We'll write a professional article which will be posted onto our Brasskangaroo site meaning that visitors can visit your website plus we will include your business in a hall of fame page giving you prominence within our website, just a single click away from our home page.

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Funding period

- (60 days)