About

mockery mia shoes are designed to be your funky companion while you’re busy working, taking a relaxing walk or spending a girls’ night out. You can easily change and adapt the color and design of your shoe by selecting the top (upper part) and base (lower part) individually. Powerful. Unique. Flexible. #AShoeLikeYou   

High heels already start to hurt after a short time and you cannot change the design of a certain pair of shoes. The boom in the sneaker industry has shown that there is a high demand for comfortable shoes, but this boom did not include high heels.

This is different with mockery mia. There have been many attempts to make high heels more comfortable, but comfort has never been achieved through design before. Additionally, we have the possibility to change the look of a pair of shoes by changing the upper part and the lower part, for example to choose between bright and more subtle colors or to switch between summer shoes and shoes for colder seasons. 

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This freedom is achieved by a specially developed exchange mechanism. Thanks to flexible plastics and parametric shapes, the heel of our shoes has a cushioning effect. 

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The rear part of the top (upper part) can be removed by pressing the two push buttons on the side of the base (lower part). The toe area is then pushed back to unlock the top.

To reattach the top, the toe area is pushed into the mechanism at the front. Then the heel area is simply pushed down until it clicks into place.

Put a sheet of Paper on the floor and place it touching a wall. Put your foot on the sheet making sure that the heel is against the wall. Better if you measure both feet and on the afternoon. Mark where your foot ends. Measure with a ruler in mm the distance between the heel and the tip. With the measurement look at our table to know what is your perfect fit. 

We Jürgen and Michaela studied architecture in Graz, which is why we can now proudly call ourselves shoe architects ;). Already for 4 years we are dealing with the topic of an innovative solution for high heels. During our architecture studies, we were highly interested in parametric design methods and thought about different areas of everyday life in which these design methods could be used. And that's when Michaela immediately came up with her problems with high shoes. High heels already start to hurt after a short time and you cannot change the design of a certain pair of shoes. The boom in the sneaker industry has shown that there is a high demand for comfortable shoes, but this boom did not include high heels.

 Since 2016, we have been intensely engaged in this project and by now, we can fall back on a great team. In Origini Studio and AL.PI. SRL we have found two motivated Italian production partners who support this project just as much as we do, and they are always open to new ideas. Also here in Graz, we work together with committed partners in the fields of marketing, film, photography and social media who help us realize the project professionally. Many thanks to crowdstrudel, Paul Pichler Filmproduktion, LippZahnschirm, Train D-Lay, Shirin Hooshmandi, Ekaterina Reyzbikh and Andrea Malessardi. We also want to thank the city of Graz and the funding agencies SFG and FFG which support the project financially.

Media Team

You are probably wondering why we are now called ‘mockery mia’ instead of ‘monkie mia’. We have received an appeal against the brand monkie mia from a swedish company in the fashion industry. But in fact, we are happy because the new name mockery mia is a much better match for us and our vision. We like to see the world in a self-ironic way, we laugh about ourselves but at the same time stand by what we do and our style. And this is why we are now called mockery mia (Italian: mine). Life becomes much more fun and exciting if you look at it with a playful mind :).

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 The shipment weight of one mockery mia shoe is about 1.2kg. The cost of shipping is stated in the rewards. Currently, we are shipping to Europe, USA and Brasil.

Shipping is estimated for March/April 2020 and ready for the next summer! You will automatically see the shipping rate per country once you did your pledge. Product transit time normally will take 7-14 days, depending on the location. All tracking numbers will be sent within 24 hours of your order has been taken. We will do our best to prevent any extra costs for you, but any applicable duties/VAT are the sole responsibility of the backer and not of our team.

Our shipping prices include VAT and customs only for Austrian backers, other country fees and taxes are not included. Unfortunately, we have no control over these costs and we also cannot mark orders as gifts or samples, as this is illegal. Be aware that there may be import tax or tolls which are charged when receiving the mockery mia shoes. If you are unsure whether or not you will be charged duties/VAT at the time of receiving your perk, please get in touch with your local post office. There is also a handy tool online available to calculate these costs. Please note that this is an external online partner, so we cannot be held accountable for the differences between the actual cost and what is mentioned on this website: https://www.simplyduty.com/import-calculator/. If you are required to pay any extra duties you will receive a mail from your local customs authorities asking for extra payment to have your order processed through customs. Unfortunately, there is no legal way around customs. Once you make that payment to the customs broker your order will be processed for final delivery.

Risks and challenges

We have worked extremely hard to ready this product for Kickstarter and full-scale manufacturing and fulfillment, but here are what we see as the risks and our plan to assess them:

MANUFACTURING: The manufacturer is lined up, and we have quality assurance people on site during production.

FULFILLMENT: Sometimes things get a bit crazy and stuff happens that can’t be planned for: a supplier misses a deadline, customs clearance or a shipment gets lost. Those things could cause a delay. We are using an experienced logistics team get our products to you. We’ll keep open and honest communication with you through our process so you know where your product is and when it’s going to get to you.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

Thanks to our modular system customers have the chance to buy individual parts if they are worn out during use. So you don’t have to buy a whole new shoe, but only the upper part or the sole, for example.

Durch unser modulares Erweiterungsprinzip ermöglichen wir den Kundinnen einzelne Teile nachzukaufen, falls diese durch den Gebrauch abgenutzt sind. Das bedeutet, dass nicht der ganze Schuh neu gekauft werden muss, sondern zum Beispiel nur das Oberteil oder die Sohle.

Reusability and recyclability

Our packaging is also a high quality, reusable storage box for a variety of applications. During transport we will not use any plastics - the products are packed in unbleached dust bags made from recycled textiles.

Unsere Verpackungen sind gleichzeitig hochwertige, wiederverwendbare Aufbewahrungsboxen, für eine Vielzahl an Anwendungsbereichen. Beim Transport wird auf Plastik verzichtet - die Produkte werden in ungebleichte Staubbeutel aus recycelten Textilien verpackt.

Sustainable materials

Our Italian production partners use only recyclable, high-quality plastics (TPU). During production, 20% of the material is made from recycled plastics. The goal in the future is to use 100% recycled plastics. We are working on that right now.

Unsere italienischen Produktionspartner verwenden ausschließlich recycelbare, hochwertige Kunststoffe (TPU). Bei der Produktion werden 20% des Materials aus recycelten Kunststoffen gewonnen. Ziel ist es in Zukunft auf 100% recycelte Kunststoffe zurückzugreifen. Daran arbeiten wir im Moment.

Sustainable fulfillment and distribution

We use only high quality materials from Italy wich guarantee a long life for our shoes. Quality and sustainability is very important to us. All textiles, plastics and leather come directly from Italy, which means we can provide very short transport routes.

Wir verwenden für unsere Schuhe ausschließlich hochwertige Materialien aus Italien mit einer langen Lebensdauer. Qualität und Nachhaltigkeit ist uns ein großes Anliegen. Alle Textilien, Kunststoffe sowie Leder kommen direkt aus Italien, wodurch wir mit sehr kurzen Transportwegen bestechen können.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €12 or more About US$ 14

    mockery mia key chain

    Get our lovely mockery mia key chain in yellow.

    Includes:
    • 1x mockery mia key chain
    Less
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    Ships to Only certain countries
    Limited 2 backers

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  2. Select this reward

    Pledge €19 or more About US$ 22

    mockery mia glasses cord

    Get our awesome mockery mia glasses cord in black.

    Includes:
    • 1x mockery mia glasses cord
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 3 backers

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  3. Select this reward

    Pledge €184 or more About US$ 205

    EARLY BIRD

    Get one pair TOP + BASE of mockery mia shoes before anyone else! >> FREE shipping to the EU!! <<

    Retail: €198
    You Save: €14 (+ 16€ shipping)

    Add another 92€ to get an additional pair of TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers

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  4. Select this reward

    Pledge €188 or more About US$ 210

    KICKSTARTER SPECIAL

    Get one TOP and one BASE of mockery mia shoes before anyone else at 5% OFF!

    Retail: €198
    You Save: €10

    Add another 94€ to get an additional TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge €198 or more About US$ 221

    Special Edition mockery mia

    Get one TOP and one BASE of mockery mia shoes before anyone else at 22% OFF! Additional you'll get a waterproof mockery mia bag, an awesome mockery mia band for glasses, a lovely mockery mia keychain and a signed mockery mia poster – AShoeLikeYou

    Add another 74€ to get an additional TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    • 1x mockery mia key chain
    • 1x mockery mia glasses cord
    • 1x mockery mia waterproof bag
    • 1x mockery mia signed poster
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 8 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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    It's a way to bring creative projects to life.

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  6. Reward no longer available

    Pledge €148 or more About US$ 165

    VIP - LAUNCH DAY SPECIAL

    Get one TOP and one BASE of mockery mia shoes before anyone else at 26% OFF!

    Retail: €198
    You Save: €50

    Add another 74€ to get an additional TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 31 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge €166 or more About US$ 185

    LAUNCH SPECIAL

    Get one pair TOP + BASE of mockery mia shoes before anyone else! >> FREE shipping to the EU!! <<

    Retail: €198
    You Save: €32 (+ 16€ shipping)

    Add another 83€ to get an additional pair of TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge €174 or more About US$ 194

    SPECIAL EARLY BIRD

    Get one pair TOP + BASE of mockery mia shoes before anyone else! >> FREE shipping to the EU!! <<

    Retail: €198
    You Save: €24 (+ 16€ shipping)

    Add another 87€ to get an additional pair of TOP or BASE. You will choose your shoe color and size after the campaign is over.

    We offer the sizes 35-40 (stretch goal 200k => 41 + 42)

    Includes:
    • 👠👟 1x TOP of High Heel Sneaker
    • 👠👟 1x BASE of High Heel Sneaker
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (37 days)