mockery mia shoes are designed to be your funky companion while you’re busy working, taking a relaxing walk or spending a girls’ night out. You can easily change and adapt the color and design of your shoe by selecting the top (upper part) and base (lower part) individually. Powerful. Unique. Flexible. #AShoeLikeYou
High heels already start to hurt after a short time and you cannot change the design of a certain pair of shoes. The boom in the sneaker industry has shown that there is a high demand for comfortable shoes, but this boom did not include high heels.
This is different with mockery mia. There have been many attempts to make high heels more comfortable, but comfort has never been achieved through design before. Additionally, we have the possibility to change the look of a pair of shoes by changing the upper part and the lower part, for example to choose between bright and more subtle colors or to switch between summer shoes and shoes for colder seasons.
This freedom is achieved by a specially developed exchange mechanism. Thanks to flexible plastics and parametric shapes, the heel of our shoes has a cushioning effect.
The rear part of the top (upper part) can be removed by pressing the two push buttons on the side of the base (lower part). The toe area is then pushed back to unlock the top.
To reattach the top, the toe area is pushed into the mechanism at the front. Then the heel area is simply pushed down until it clicks into place.
Put a sheet of Paper on the floor and place it touching a wall. Put your foot on the sheet making sure that the heel is against the wall. Better if you measure both feet and on the afternoon. Mark where your foot ends. Measure with a ruler in mm the distance between the heel and the tip. With the measurement look at our table to know what is your perfect fit.
We Jürgen and Michaela studied architecture in Graz, which is why we can now proudly call ourselves shoe architects ;). Already for 4 years we are dealing with the topic of an innovative solution for high heels. During our architecture studies, we were highly interested in parametric design methods and thought about different areas of everyday life in which these design methods could be used. And that's when Michaela immediately came up with her problems with high shoes. High heels already start to hurt after a short time and you cannot change the design of a certain pair of shoes. The boom in the sneaker industry has shown that there is a high demand for comfortable shoes, but this boom did not include high heels.
Since 2016, we have been intensely engaged in this project and by now, we can fall back on a great team. In Origini Studio and AL.PI. SRL we have found two motivated Italian production partners who support this project just as much as we do, and they are always open to new ideas. Also here in Graz, we work together with committed partners in the fields of marketing, film, photography and social media who help us realize the project professionally. Many thanks to crowdstrudel, Paul Pichler Filmproduktion, LippZahnschirm, Train D-Lay, Shirin Hooshmandi, Ekaterina Reyzbikh and Andrea Malessardi. We also want to thank the city of Graz and the funding agencies SFG and FFG which support the project financially.
You are probably wondering why we are now called ‘mockery mia’ instead of ‘monkie mia’. We have received an appeal against the brand monkie mia from a swedish company in the fashion industry. But in fact, we are happy because the new name mockery mia is a much better match for us and our vision. We like to see the world in a self-ironic way, we laugh about ourselves but at the same time stand by what we do and our style. And this is why we are now called mockery mia (Italian: mine). Life becomes much more fun and exciting if you look at it with a playful mind :).
The shipment weight of one mockery mia shoe is about 1.2kg. The cost of shipping is stated in the rewards. Currently, we are shipping to Europe, USA and Brasil.
Shipping is estimated for March/April 2020 and ready for the next summer! You will automatically see the shipping rate per country once you did your pledge. Product transit time normally will take 7-14 days, depending on the location. All tracking numbers will be sent within 24 hours of your order has been taken. We will do our best to prevent any extra costs for you, but any applicable duties/VAT are the sole responsibility of the backer and not of our team.
Our shipping prices include VAT and customs only for Austrian backers, other country fees and taxes are not included. Unfortunately, we have no control over these costs and we also cannot mark orders as gifts or samples, as this is illegal. Be aware that there may be import tax or tolls which are charged when receiving the mockery mia shoes. If you are unsure whether or not you will be charged duties/VAT at the time of receiving your perk, please get in touch with your local post office. There is also a handy tool online available to calculate these costs. Please note that this is an external online partner, so we cannot be held accountable for the differences between the actual cost and what is mentioned on this website: https://www.simplyduty.com/import-calculator/. If you are required to pay any extra duties you will receive a mail from your local customs authorities asking for extra payment to have your order processed through customs. Unfortunately, there is no legal way around customs. Once you make that payment to the customs broker your order will be processed for final delivery.
Risks and challenges
We have worked extremely hard to ready this product for Kickstarter and full-scale manufacturing and fulfillment, but here are what we see as the risks and our plan to assess them:
MANUFACTURING: The manufacturer is lined up, and we have quality assurance people on site during production.
FULFILLMENT: Sometimes things get a bit crazy and stuff happens that can’t be planned for: a supplier misses a deadline, customs clearance or a shipment gets lost. Those things could cause a delay. We are using an experienced logistics team get our products to you. We’ll keep open and honest communication with you through our process so you know where your product is and when it’s going to get to you.Learn about accountability on Kickstarter
Environmental commitmentsVisit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.
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