About this project
We don't have to accept sneakers as they come anymore. Take your feet back #HICKIESPUNGAS
FOLLOW OUR NEXT STEPS. WATCH OUR "NEWS" VIDEO BELOW:
PUNGAS are bold SNEAKER ACCESSORIES. They are 3D printed, easy to use, wearable on different parts of your sneakers, colorful, and the byproduct of an exclusive collaboration between HICKIES and international artists/designers. Just like the HICKIES elastic lacing system, they challenge the status quo and change the way we think about footwear.
Hi! We are Mariquel and Gaston, from HICKIES. In 2011 we moved from Argentina to New York to launch our elastic lacing System: HICKIES.
Since then we have spent a lot of time thinking up new ways to personalize sneakers, and have become obsessed with 3D printing technology. We finally found a way to combine these ideas with our newest creation: PUNGAS™.
But wait, there’s more! For this first round of PUNGAS we have partnered with 5 artists from PICTOPLASMA, the world’s leading character design community, who have created unique, collectable PUNGAS designs. Now you can take art off your wall and put it on your shoes!
PRESS PRINT FOR PUNGAS!
PUNGAS aims to be a catalyst for complete footwear customization, and a game changer for the footwear industry. We are partnering with Shapeways to 3D print all PUNGAS. We will be one of the first companies to mass produce using this technology. 3D printing is revolutionizing manufacturing by allowing consumers to decide for themselves exactly what designs they want companies, like HICKIES, to produce. For companies that means no more inventory, shorter lead times, and more. We want to change the conversation from “what COUNTRY are you producing in?” to “what NEIGHBOURHOOD are you producing in?”
Imaginative, creative and bold ideas will be 3D printed into footwear accessories, with a limitless number of possible designs. You will eventually be able to take your own ideas into a large scale sneaker transformation. How far will your imagination take you?
ARTISTS COLLABORATION FOR PUNGAS:
The first PUNGAS collection will include both in-house designs, as well as an exciting collaboration with PICTOPLASMA, the largest global design community, to develop exclusive pieces. 5 PICTOPLASMA artists will be contributing their unique designs to the collection, which will also be featured at PICTOPLASMA’s annual April conference in Berlin, Germany.
We have been working on the PUNGAS concept for almost a year. In this time, we have created the initial designs, identified artists to work with, built 3D models and tested prototypes.
No more building of test tools, production molds, raw material negotiations and long shipping times from overseas factories. After our backers choose their designs, we will print the order at Shapeways New York factory, package the PUNGAS pieces and send them off to our backers.
LEARN MORE ABOUT OUR STORY
Risks and challenges
We have produced over 1,000,000 HICKIES packs with a traditional manufacturing process. We want to start this project with a new manufacturing model: 3D printing. We want to show the world that the way we shop and produce is in the midst of a major transformation. We want to prove that the technology we have now, not in 10 years, but now, is enough to start a new paradigm; in which the consumer is the one that decides what and how much to produce.
Our key challenge is to manufacture all PUNGAS designs for our Kickstarter backers with the same quality and in time for the expected delivery date. This is why we have partnered with Shapeways, the leader in 3D printing technology. Their expertise will make our goal of quality and efficient, timely production one that is well within reach.
We also want to challenge the status quo and make your shoes “the new canvas.” PUNGAS idea invites people to see their footwear with creative eyes and gives them the tools to completely transform their sneakers. This is why we invited 5 great artists to help us design something extraordinary and ignite the idea that everything can be reimagined and looked at from a creative perspective.
We trust that the experience from our first Kickstarter campaign and the partners that are helping us in this project, along with the support of the amazing Kickstarter community will allow us to succeed and make PUNGAS a reality.
Check out our previous campaign here https://www.kickstarter.com/projects/hickies/hickies-turn-your-kicks-into-slip-ons…Learn about accountability on Kickstarter
Support this project
- (30 days)