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Turn your shoes into slip-on & never tie again. Make them look, fit and perform better. Now with adaptive technology. #LifeWithoutLaces
Turn your shoes into slip-on and never tie again. Make them look, fit and perform better. Now with adaptive technology. Join us and live a #LifeWithoutLaces
Turn your shoes into slip-on and never tie again. Make them look, fit and perform better. Now with adaptive technology. Join us and live a #LifeWithoutLaces
13,538 backers pledged $580,605 to help bring this project to life.

About this project

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HICKIES 2.0 - The Evolution of Shoelaces

$580,605

13,538

Our campaign is over, but you can still get our products on our website www.hickies.com.

Our relationship with you does not end with this campaign. Here is how you can get in touch with us:

For Press Inquires, please email us at press@hickies.com.

For International Sales and Wholesale Inquiries, please fill out this form.

For Campaign Related Inquiries, please email us at social@hickies.com.

For General Inquiries, please email us at support@hickies.com.

To stay in the loop for upcoming products and promotions, subscribe to our newsletter and follow us on INSTAGRAM, TWITTER, and FACEBOOK.

Share your #lifewithoutlaces with us!

There’s a new way to lace the shoes you love—the HICKIES® lacing system. Simply put, HICKIES® is a smart and easy to use lacing system that connects each pair of eyelets independently and makes your shoes look fit and perform better. With the HICKIES® lacing system you can turn your shoe into a slip-on that securely adapts to your foot’s movements, and renders knots and bows to be a sloppy look of the past.

Sneakers have evolved in every way except for shoelaces – they've been around since 3500 BC. Today shoes are made using the most advanced materials and latest innovations: we walk on chambers of air, wear custom memory foam insoles, and have threaded adaptative uppers. SO WHY DO WE KEEP LACING UP OUR SHOES WITH STRINGS?

 

The HICKIES® lacing system connects each pair of eyelets separately. This allows you to customize the fit with different tension in different parts of the shoe. Instead of a single lace running through the length of your shoe, each HICKIES® strap expands and contracts independently responding to each movement of your foot.

 

 

Your sneakers will feel more comfortable and perform better than ever before.

 

 Here is our Press Kit.

 

 

HICKIES® is the only lacing system that allows you to adjust your fit and have different levels of tension along your entire foot. This is because the HICKIES® Lacing System is modular, meaning instead of one lace running through the length of each shoe, you have one strap per pair of eyelets. This gives you maximum control when it comes to customizing tightness, comfort, and style. The HICKIES® lacing system fits any sneaker. Experiment to find your perfect fit.

Would you like to watch a real demo? Join us on our livestream sessions. Please leave a comment with your questions here or email us directly at social@HICKIES.com and we’ll answer them in the next live stream.

 

Evolution never stops, neither do we. Over the last four years, we've been hard at work improving our original model. When you spoke, we listened. We’ve upgraded our original design to make HICKIES 2.0 stronger and sleeker than our 1st generation, creating a better footwear experience for all. We also dove into all the details and now offer two models in order to better fit ADULTS and KIDS shoes! 

The HICKIES® lacing system is designed for … well, everyone! It's true, we aren't all athletes going on trail runs or hitting weights at the gym, but HICKIES® lacing system is universal. They fit perfectly into our lives so we can laugh, love, play, or just do what we do, in a simpler, more comfortable way. HICKIES® lacing system are for everyone looking for a better footwear experience and a #lifewithoutlaces.

FOR TRAVELERS. Easily slip your shoes on and off at security checks and during long flights.

 FOR RUNNERS. Run uninterrupted! Loose or untied laces will never slow you down again.

FOR URBANITES. While blending in or standing out, keep your look streamlined and say goodbye to bows forever!

FOR PARENTS & KIDS. Make dressing fun for your kids and easier for you!

FOR ATHLETES. HICKIES 2.0 integrates smart adaptive technology that adjusts to your every movement for a perfect fit.

 FOR EVERYONE!

 

 

 

It's convenient, easy, and saves time. You'll notice it once you never have to tie or untie your shoes again.
It's convenient, easy, and saves time. You'll notice it once you never have to tie or untie your shoes again.

 

Rest assured, your shoes will always be secured. Run, walk, and play without interruptions.
Rest assured, your shoes will always be secured. Run, walk, and play without interruptions.

 

Blend in or stand out. With HICKIES lacing system you have the option to use many different colors within the same shoe to create your own signature look.
Blend in or stand out. With HICKIES lacing system you have the option to use many different colors within the same shoe to create your own signature look.

 

No bows, no knots, and no bulky fasteners that hold strings in place. A clean and streamlined look.
No bows, no knots, and no bulky fasteners that hold strings in place. A clean and streamlined look.

 

HICKIES® lacing system is the only lacing system designed to be truly adaptive. You can use our different lacing techniques to tighten or loosen your shoes to make your shoes more comfortable.
HICKIES® lacing system is the only lacing system designed to be truly adaptive. You can use our different lacing techniques to tighten or loosen your shoes to make your shoes more comfortable.

 

  

Whether you're rocking shoes from New Balance or Vans, HICKIES® lacing system works with many types of shoes as long as they have eyelets. HICKIES 2.0 give you two size options: one slightly longer for adults (12 years and up) and HICKIES Kids for children (between 4-11 years old).

 

 

HICKIES® 2.0 comes with 14 units per pack, and HICKIES® Kids with 10 – both enough for 1 pair of shoes! You will be able to choose between HICKIES® and HICKIES® Kids as well as which COLOR(S) you’d like once the campaign ends. Click that green button to get a set of your own!

  

 

                           

If you want to go a step further and customize the straps and caps, just add $12 per pack to your contribution and we'll send you a truly personalized kit.

We are using Backerkit for the fulfillment so you will be able to change your pledge even after the campaign ends. So go ahead and pledge now! Help us bring a better footwear experience to everyone!

 

 

 

 

Our company started with a Kickstarter campaign, a place where a crazy idea can redefine an industry. Since that first campaign, we continued with our mission of making every shoe fit and feel better. In that time, we never stopped the development process — researching, tweaking the design, and testing until we got it right. All to bring you the improved and patent protected, HICKIES 2.0 and HICKIES Kids.

We not only want to introduce you to an upgraded version of our original product, we want to make the Kickstarter community part of the second chapter of our story. This is why we decided to create a set of livestreamed events where we can interact with our first backers and new backers in real time, do live demos, give you an inside look of HICKIES behind the scenes, share ideas and creative processes, and bring you into our world. Kickstarter not only gave us a space to share our HICKIES dream with the world, it gave us a community to belong to and live a life without laces together.

Sign up for our live streamed events on the top of the page and prepare your questions, thoughts, and curiosity. We are looking forward to getting to know you better!

Show us how you live a #LifeWithoutLaces

Our team comes from all corners of the globe, so there was no better place to call home than the cultural melting pot that is New York City. It is a city that attracts dreamers and ambitious innovators from all over the world like a magnet. As such, it provided the perfect creative backdrop to get HICKIES off the ground. Together, Mariquel and Gastón, built a tight-knit team in Brooklyn, and got right to work. According to Biggie, spreading the love is the Brooklyn way, making it the perfect home for HICKIES.

 

 

HICKIES is a trademark of HICKIES, Inc., registered in the U.S. and other countries. HICKIES 2.0 and HICKIES Kids are protected by patents in the U.S. and in many other countries. U.S. Patent 7,506,420 and U.S. Patent 8,850,675. © 2016 HICKIES, Inc. All rights Reserved.

 

 

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

 

 

 

Risks and challenges

We're not new to Kickstarter. Thanks to more than 3,300 backers who supported our original HICKIES campaign, we've had the opportunity to learn the ropes of the entire process from production to delivery. Our happy backers can attest that we deliver on our promises of quality and timeliness.
We've built mechanisms into our timeline to ensure we can deliver rewards on time even in the case of a massive campaign. That’s why we set some rewards to be sent before the holiday season and others after. Our several prototypes have been tested over and over again and we are 100% committed to following through on our word.
In preparation for this new Kickstarter campaign, we made arrangements for production and delivery. The factory is lined up and we’ve gone with Backerkit for the survey and fulfillment to ensure that everything runs smoothly and that our backers get their HICKIES laces in time for the holiday season. Now, we just need to know how many sets to produce and we can get started.
If despite our meticulous planning, under rare circumstances out of our control, our delivery deadline cannot be met, we promise to be transparent with our backers and keep you informed every step of the way.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

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  1. Reward no longer available

    Pledge $13 or more About $13

    1x SUPER EARLY BIRD

    Get a package with 14 Hickies 2.0 for your favorite sneakers! Choose your favorite color on a survey once the campaign ends

    FREE US SHIPPING

    Retail price (x1) will be $18 + shipping

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    Get a package with 14 Hickies 2.0 for your favorite sneakers! Choose your favorite color on a survey once the campaign ends

    FREE US SHIPPING

    Retail price (x1) will be $18 + shipping

    Includes:
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    FREE US SHIPPING

    Retail price (x1) will be $18 + shipping

    Includes:
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    Retail price (x2) will be $36 + shipping

    Includes:
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    Retail price (x2) will be $36 + shipping

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    Retail price (x2) will be $36 + shipping

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    3x SUPER EARLY BIRD

    Get three packages with 14 Hickies 2.0 for your favorite sneakers! Choose your favorite colors on a survey once the campaign ends

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    Retail price (x3) will be $54 + shipping

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    3x EARLY BIRD

    Get three packages with 14 Hickies 2.0 for your favorite sneakers! Choose your favorite colors on a survey once the campaign ends

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    Retail price (x3) will be $54 + shipping

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    Retail price (x3) will be $34 + shipping

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    Retail price (x5) will be $90 + shipping

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    FREE US SHIPPING

    Retail price (x5) will be $90 + shipping

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    Get ten HICKIES 2.0 packages for your favorite sneakers! Choose your favorite colors on a survey once the campaign ends

    FREE WORLDWIDE SHIPPING

    Retail price (x10) will be $180 + shipping

    Includes:
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    Pledge $109 or more About $109

    10x KICKSTARTER PRICE

    Get ten HICKIES 2.0 packages for your favorite sneakers! Choose your favorite colors on a survey once the campaign ends

    FREE US SHIPPING

    Retail price (x10) will be $180 + shipping

    Includes:
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Funding period

- (39 days)