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£2,215 pledged of £15,000 goal
backers
By HeyFood
£2,215 pledged of £15,000 goal
backers

About

HeyFood is a brand new app that makes it easier than ever to discover and cook new recipes that you'll want eat time and time again. 

 

Let's run through some of the unique features:
 

 

No more sticky screens. No more constant unlocking. No more losing your place. Follow a recipe from start to finish without touching the screen.

All controlled by a simple phrase: “HeyFood”.

We're using the latest voice recognition technology coupled with artificial intelligence to build our hands-free mode. The aim is to make the whole experience as natural as possible.

As we develop HeyFood further, the AI behind our hands-free mode will get even smarter. Eventually you'll even be able to ask general questions such as "how do I knead dough?" or "how long do I cook my steak to get it medium-rare?" and the app will provide intelligent, human answers.

 

 

Love cheese? Hate tomato? No problem! HeyFood uses your likes and dislikes to build a taste profile that's as unique as you are. The app uses this data to intelligently match you to recipes that you’re guaranteed to love.

Discover your new favourite meals with HeyFood.

Welcome to Taste Matching. As well as filters for all major diets and allergies, the app uses a variety of complex algorithms to build your unique taste profile. 

You then see the recipes that your close matches are into, in the probability that you'll like them too. As well as using advanced artificial intelligence and machine learning this also adds a human side to our recipe matching.

Every action you take in the app informs us of what you like and dislike to provide an ever-updating feed of suggested recipes that are as unique as you are.

 

 

Thousands of beautiful recipes, hand picked from the world’s top food bloggers, with more added every single day. Every recipe you'll ever need in the palm of your hand.

Look no further... 

We've reached out to some of the most inspirational bloggers out there to provide you with beautiful recipes of all types and difficulty levels. Whether you're a kitchen noobie or a pro cook you'll be spoilt for choice.

 

    

Found a great recipe in your new cookbook? Super! Take a photo and HeyFood will automatically convert it to a smart recipe and save it to your collection.

The same works online. Paste a link to a recipe and HeyFood will extract it.

No more tearing pages out of magazines. No more forgetting where you found that recipe online.

HeyFood uses advanced OCR technologies to scan and format photographed recipes. As well as photos you can paste a link to any webpage featuring a recipe and HeyFood will extract the relevant data and convert it into a smart recipe. 

We love cookbooks. There's something wonderfully alluring and tactile about them. Our aim is not to replace them but create a way of gathering all your recipes into one place, in an archive of foodie goodness. Your saved recipes are backed up to the cloud and can be synced to any device with your HeyFood account.

 

  

Shared accounts 

Combine friends and family profiles under one account and only pay once. HeyFood cleverly combines each person’s likes and dislikes to find recipes that everyone will love!

Meal plans and idea boards

Send meal ideas and weekly plans to people in your shared account. Recipients then vote for the recipes they want to eat the most. Happy tummies all round!

The center of your food world

Collect all of your recipes into one place, add ingredients to shopping lists and even buy them online with your favourite retailer.

All this for the price of a ☕ 

HeyFood combines all these powerful features into one simple package. For the price of a cup of coffee per month you can get full access. 

 

Notes on pricing

HeyFood was designed to be a subscription-based service. For a low monthly fee users will gain unlimited access to the premium features listed above. There will be a 14 day free trial available to all new members. 

In addition to the paid accounts there's a free account tier that gives basic access to the app. This account level will be ad supported.

A large share of the revenue generated will be paid directly to our publishers - the food bloggers who provide our beautiful recipes. One of our key drivers behind the project is to give back to the food blogging community.

 

            

Hey there Kickstarter! We're Lucy & Dean, the team behind HeyFood. Thanks for taking an interest in our campaign, we're so glad you're here! 

Our vision for the app started late last year and we've been working hard since to bring it to life. We're dedicated to making the app a reality as we feel it will bring so many benefits to foodies all over the world! We want to make it easier than ever to discover and cook great food.

Lucy has been running a food blog for two years while Dean has run a mobile app development company for four years. Dean's apps have now been downloaded over 25 million times while Lucy's recipes have reached all over the globe and been featured in a host of magazines. 

We believe that our backgrounds qualify us to bring this project to fruition. Lucy heads up the PR, marketing, blogger relations and content curation aspects of the company while Dean leads design, development and all technical aspects. 

 

 

                                               

We've worked hard creating a selection of rewards for you, our superstar backers! Each tier includes the benefits of the previous one, unless otherwise stated.

With all rewards £10 and over!
With all rewards £10 and over!

 

 

With all rewards £15 and over!
With all rewards £15 and over!

 

A Virtual High Five!  Thanks, you are officially amazing! We really appreciate you helping to bring our dream to life. You'll now receive news and updates as we progress on our journey.
A Virtual High Five! Thanks, you are officially amazing! We really appreciate you helping to bring our dream to life. You'll now receive news and updates as we progress on our journey.

 

 

Bake Love - the eBook + Name in Credits!  "Delicious desserts from some of the world’s top food blogs"  Get our eBook sent directly to you!  Your name will be permanently listed in the HeyFood app and on the HeyFood website as one of our contributors.
Bake Love - the eBook + Name in Credits! "Delicious desserts from some of the world’s top food blogs" Get our eBook sent directly to you! Your name will be permanently listed in the HeyFood app and on the HeyFood website as one of our contributors.

 

          
THE APP - FREE FOR LIFE! *Save £5 as an early bird!* Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).
THE APP - FREE FOR LIFE! *Save £5 as an early bird!* Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

 

 

Beta Tester  *Save £5 as an early bird!*  Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.
Beta Tester *Save £5 as an early bird!* Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.

 

 

Limited Edition Print  * The NO BRAINER option*  Your choice from our two limited edition, ultra exclusive HeyFood prints, signed by us and numbered.
Limited Edition Print * The NO BRAINER option* Your choice from our two limited edition, ultra exclusive HeyFood prints, signed by us and numbered.

 

 

Team Member  Join the HeyFood team! Help us make crucial decisions and gain access to private development diaries via our closed Facebook group.
Team Member Join the HeyFood team! Help us make crucial decisions and gain access to private development diaries via our closed Facebook group.

 

  

Launch Party Invitation  The canapés will be to die for! You plus a guest can join us at our launch party in a central London location (date to be confirmed).
Launch Party Invitation The canapés will be to die for! You plus a guest can join us at our launch party in a central London location (date to be confirmed).

 

 

Let's Go for Dinner!  That's right! We'll meet you at a restaurant within a 20 mile radius of your address (UK only) and pay for dinner. For you plus one guest.  Note: we reserve the right to choose the restaurant (trust us, it will be nice!)
Let's Go for Dinner! That's right! We'll meet you at a restaurant within a 20 mile radius of your address (UK only) and pay for dinner. For you plus one guest. Note: we reserve the right to choose the restaurant (trust us, it will be nice!)

 

 

 

Limited Edition Prints

Spice up your kitchen!
Spice up your kitchen!

Designed by Dean, these limited edition prints will be signed by the HeyFood team and numbered. Each one will be a run of 250 and are completely exclusive to our amazing Kickstarter backers! 

The prints are 12x16 inches in size and will be printed on high quality archival matte paper. Worldwide shipping is included.

Print detail
Print detail

Once our campaign has finished we will contact you to find out which print you'd like along with shipping details. 

 

 

                                               

We are aiming to deliver the HeyFood app before Christmas, with beta testing opening in November. Our development of the app will continue into 2018 with a host of top secret new features to be added!

 

 

We plan to use the funding in two main areas: development and marketing. 

Development

We've been busy designing the brand for HeyFood as well as building out the website and publisher portal for our food bloggers. We've built prototypes of the core features of the app as well as a lot of the backend code to support Taste Matching and hands-free cooking. 

Funds will be used for expanding the team of coders and build out the rest of the app for iOS and Android. We're looking to spend about 70% of our goal on this.

Marketing 

Remaining funds will be used for our marketing efforts. We're using mainly online channels to advertise the app and drive downloads. Our main areas will be Facebook, Instagram, Google and Pinterest adverts. 

Surpassing our goal

Should we be in the fortunate position of raising more money than we're asking for, extra funds received will be used for the following:

  • Continued development of the app. We have a tonne of new features in the pipeline and this will enable us to bring them to life sooner!
  • Increased marketing efforts - we'll be able to get the app in front of more people.

Stretch goals

We have a great selection of stretch goal ideas including support for Apple TV and other platforms. We'll reveal all as the campaign progresses.

 

Go on, you bite as well

Know any foodie friends that would be into HeyFood? Share it with them now and we'll ❤️ you forever!

 

 

 

 

Do you run a food blog?

If you're interested in becoming a HeyFood publisher then sign up here.

Here's another project you may like

Perfect – the ultimate kitchen thermometer. Inspired by professionals, available for everyone with a passion for cooking.
Perfect – the ultimate kitchen thermometer. Inspired by professionals, available for everyone with a passion for cooking.

 

Risks and challenges

The biggest challenge facing any app is standing out on the app stores with over 2 million apps on the Apple App Store alone. However we are confident that HeyFood will succeed for the following reasons:

- The app is original and provides solutions to common food discovery and recipe following problems
- The food and drink category is far less competitive that most
- Dean has a proven track record in building successful apps that get downloads

We have the experience and more importantly the passion to bring this project to fruition and are confident we can build HeyFood into being the most comprehensive food app on the market.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About $7

    A Virtual High Five!

    ~$7
    ~€6

    Thanks, you are officially amazing! We really appreciate you helping to bring our dream to life. You'll now receive news and updates as we progress on our journey.

    Includes:
    • News & updates
    • Our eternal thanks
    Less
    Estimated delivery
    0 backers
    £
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  2. Select this reward

    Pledge £10 or more About $14

    Bake Love - the eBook + Name in Credits!

    ~$13
    ~€11

    Our eBook is packed full of delicious desserts from some of the world’s top food blogs.

    It will be emailed straight to you.

    Your name will be permanently listed in the HeyFood app and on the HeyFood website as one of our contributors.

    Thank you for pledging!

    Includes:
    • Your name in the credits
    • Bake Love - eBook
    • News & updates
    • Our eternal thanks
    Less
    Estimated delivery
    0 backers
    £
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  3. Select this reward

    Pledge £15 or more About $20

    [Early Bird] THE APP - FREE FOR LIFE!

    ~$20
    ~€17

    *Save £5 as an early bird!*

    Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Includes:
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 37 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £20 or more About $27

    THE APP - FREE FOR LIFE!

    ~$25
    ~€22

    Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Includes:
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £25 or more About $34

    [Early Bird] Beta Tester - iOS

    ~$34
    ~€28

    *Save £5 as an early bird!*

    GET THE APP A MONTH BEFORE EVERYONE ELSE

    Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.

    Includes Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Note: please choose this reward only if you are an iOS user.

    Includes:
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 4 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £25 or more About $34

    [Early Bird] Beta Tester - Android

    ~$34
    ~€28

    *Save £5 as an early bird!*

    GET THE APP A MONTH BEFORE EVERYONE ELSE

    Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.

    Includes Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Note: please choose this reward only if you are an Android user.

    Includes:
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £30 or more About $41

    Beta Tester - iOS

    ~$40
    ~€33

    *Save £5 as an early bird!*

    GET THE APP A MONTH BEFORE EVERYONE ELSE

    Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.

    Includes Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Note: please choose this reward only if you are an iOS user.

    Includes:
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £30 or more About $41

    Beta Tester - Android

    ~$40
    ~€33

    *Save £5 as an early bird!*

    GET THE APP A MONTH BEFORE EVERYONE ELSE

    Become a beta tester for the HeyFood app! Get first access and help us test and improve the app.

    Includes Day One Edition of HeyFood (exclusive to Kickstarter) with unlimited free use forever on the Advanced account tier (usually £3.99 / $4.99 / €4.99 per month).

    Note: please choose this reward only if you are an Android user.

    Includes:
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £50 or more About $68

    Limited Edition Print

    ~$65
    ~€55

    * The NO BRAINER option*

    Your choice from our two limited edition, ultra exclusive HeyFood prints, signed by us and numbered.

    Includes all these benefits:

    Includes:
    • Limited edition print
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Bake Love - eBook
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £100 or more About $135

    Team Member

    ~$130
    ~€110

    Join the HeyFood team! Help us make crucial decisions and gain access to private development diaries via our closed Facebook group.

    Includes all these benefits:

    Includes:
    • Team member status - access to private development group
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Limited edition print
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £250 or more About $338

    Launch Party Invitation

    ~$340
    ~€280

    The canapés will be to die for! You plus a guest can join us at our launch party in a central London location (date to be confirmed).

    Includes all of these benefits:

    Includes:
    • Invitation to our launch party plus guest
    • Team member status - access to private development group
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Limited edition print
    • Bake Love - eBook
    Less
    Estimated delivery
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £500 or more About $676

    Let's Go for Dinner!

    ~$675
    ~€560

    That's right! We'll meet you at a restaurant within a 20 mile radius of your address (UK only) and pay for dinner. For you plus one guest.

    Note: we reserve the right to choose the restaurant (trust us, it will be nice!)

    Includes:
    • Invitation to our launch party plus guest
    • Team member status - access to private development group
    • Beta tester access
    • The HeyFood App FREE FOR LIFE
    • Your name in the credits
    • News & updates
    • Our eternal thanks
    • Limited edition print
    • Bake Love - eBook
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)