The week before we launched this campaign, Malala Yousafzai became the youngest person to ever receive the Nobel Peace Prize. Her advocacy for women and girl's education has grown into an international movement. We share her mission of empowering and educating women and girls in conflict countries as a means of preventing further violence. We wanted to leverage the power of the market to bring about these social changes even faster and that is where Her Own Two Feet, a line of sandals handcrafted by women in conflict countries, steps onto the world stage.
Her Own Two Feet is a social enterprise and supporting us will help change the world. We promise you that. Silbi will tell you exactly how:
Several years ago, while leading Marshall Direct Fund, a nonprofit providing educational scholarships for women and children in conflict countries, I came to know the work ethic of the women of Pakistan. Even with temperatures rising to 125 degrees some days, women are dutifully found in the fields harvesting crops from dusk to dawn, or found stitching clothing for their neighbors and friends for a small fee in the steaming urban streets. All of this with a baby on her hip/back and 3 or 4 other children at her side.
Over the years, these women showed me their incredible tenacity and also described to me the challenges they face. These women, like most of the country, live on less than $2 a day. Marshall Direct Fund could assist the women with vocational and business training to help them reach higher income levels, but still, more was needed for these women’s true potential to be achieved. To truly succeed and become a stabilizing force in their countries they needed access to the global economy. They needed information about it. Product-line guidance. Marketing and branding. Logistical support. Connectivity to retailers.
It was then that I saw the niche for a social enterprise that would provide these services, and Peace of the Action was born. Peace of the Action links women entrepreneurs in conflict countries to the global market, giving the very people whose economic success helps build the groundwork for peace, a “piece of the action” in the global economy, so that they can lift their families out of poverty. The women are provided fair working conditions and paid fair-trade rates for their products, earning as much as four times what they made prior to working with Peace of the Action.
This is where you come in. This is where we need YOUR help.
With the demand for socially responsible product lines at an all-time high, our first product line, Her Own Two Feet, has arrived to the U.S. nationwide. Her Own Two Feet is a line of handcrafted footwear for the ever-hip, globally-inspired fashionista who wants to build a more peaceful world.
Research has proven that as women increase their participation in the formal economy in the developing world, their countries become more stable, less violent and less likely to resort to force to solve both external and internal conflicts. Furthermore, as the population at large attains greater educational levels, the threat of civil conflict is further reduced. Extremists are denied fertile ground from which to recruit when women and girls become empowered. The Taliban shot Malala Yousafzai for this very reason. They know empowerment of women and girls will be their undoing.
In this way, every pair of Her Own Two Feet purchased is one step forward for women (provides a woman in a conflict country a job) and one giant leap for world-kind (10% of sales are donated to educational and vocational scholarships to women and children in conflict countries).
The concept is simple but beautiful: stand a woman on her own two feet by what’s on yours.
Risks and challenges
The shipping risk is that there can be customs delays on shipments coming from Pakistan. But we do have a customs broker bonded to expedite customs at our port keeping any customs delays no longer than a couple of weeks.Learn about accountability on Kickstarter
- (30 days)