HeroMe: Introducing HeroMe Girl
We're back! Last fall you, our backers, helped us launch HeroMe so that kids could have the power to create their own superhero action figures. Now, we're excited to launch HeroMe Girl - a line of customizable female superhero action figures. We know the power and importance of a child's imagination, and we're excited to add female figures to inspire the creativity of all children as they write and tell their own superhero stories.
Because of your help in our first Kickstarter campaign, hundreds of kids have created a HeroMe Action Figure in our interactive, online creator lab. With the launch of HeroMe Girl, the process will remain the same. Kids will be able to choose from different arms, legs and heads to create a HeroMe Action Figure with the powers that they most admire. Each action figure is delivered with a HeroMe Handbook - a fun, interactive book full of games and educational activities designed to help kids learn to write their own adventure story about their new superhero friend. The response to HeroMe has been fantastic so far, and we can't thank you enough for your support as we launch HeroMe Girl.
HeroMe Girl - Redefining the Role of the Female Superhero
With HeroMe Girl, we're redefining the role of the female superhero. At HeroMe, we know it's important for girls to be exposed to strong female superheroes, but we also think it's just as important for boys to have powerful female superheroes as role models too.
You'll quickly notice that our HeroMe Girl designs don't fit the stereotype of traditional female action figures. Rather than curves, skin-baring outfits and sidekick roles, the HeroMe Girl designs showcase strong, happy and confident female superheroes. These girls are leaders, not just sidekicks, and they're ready to star in the adventures created by any child.
The HeroMe Mission: Inspire Creativity and Do Good
With HeroMe, the child is in control. This is a toy customized by the child and a story created by the child. We don't offer a mass-produced figure with a story-line from a movie or comic book. Instead, we encourage the child to be creative and dream up the superhero they want to be.
Just as important is the idea that every HeroMe and child can "do good" with the powers they have. It doesn't always take superpowers to be a superhero, and we want all children to know that they have the power to do good in their homes, schools and communities.
The Process: How it Works
For those unfamiliar with HeroMe, here's a quick run down of how the creation process works. Kids (or adults) visit us online at www.HeroMeLab.com. Using our interactive tool, kids can choose one of five different heads, five different arms and five different legs to customize a HeroMe Action Figure. With HeroMe Girl, we are introducing new heads and a new female torso. All of our figures will have access to the same super-powered arms and legs, and all of our figures will have the same red uniforms and accessories. Check out our head, arm and leg options below. Let us know what you think about our first female head renderings, too!
The Details: Specs & Safety
- 12" tall action figure
- Fully articulating joints
- Rigorous safety testing
- Meets all of the requirements for safety under ASTM and EU guidelines
Each HeroMe Action Figure is created by the child and comes with:
- HeroMe Handbook: This is a three-part book that guides kids through the process of telling a story with their HeroMe. Part One encourages kids to elaborate on their HeroMe’s personality. Part Two is a series of word games and puzzles to get kids comfortable with creative thinking. Part Three provides activities designed to help kids write their own story about their HeroMe.
- Rocket Ship Box: We know that sometimes kids play with the box more than the toy, so we decided to make a box that's part of the toy! Every HeroMe is packaged in a re-usable “Rocket Ship” box that can be used to store the HeroMe - or to take part in any adventure a child can imagine.
- ID Card: Each HeroMe comes with a special ID card that the child can customize to include the HeroMe's name and superpowers.
The Rewards: The Good Stuff
Want to help us redefine the role of the female superhero? Contribute and get rewarded! We maxed out our savings bringing HeroMe to life, and we can't make HeroMe Girl happen without your help. To say thanks, we've lined up plenty of reward options for you:
Special Thanks: We Couldn't Do it Without You
To our Backers: You all believed in us once, and we can't thank you enough for helping us bring HeroMe (and now HeroMe Girl) to life.
To Howard, Arv, Sandi, Laura B, Annie E and Julie C: Thank you all for being the best group of advisors we could imagine. You all have provided us with so much incredible feedback and support, and we're thankful for your expertise and willingness to share it with us.
To Ed and Nick: Thanks for helping us navigate the process of sourcing, for answering endless questions about much more than just manufacturing and for making sure we have the best products available for our customers.
To Greg and Eric: Thank you all for being our technology gurus, for working quickly to get us a great website and for giving us an excuse to go to Indochine for lunch meetings.
To Amie: Thank you for the countless hours and wonderful advice, for the endless revisions and for always being up for a "mom style" meeting.
To Heather, Brendan and the Dalton Team: Thanks for keeping us on track, for all of your hard work on our behalf and for letting us use the coveted Subway spot so often.
To Dan, Paul, Steve, Emily and the BluWave Team: You guys are the best. We can't thank you enough for all of your help with our video, for putting up with late night editing sessions and for teaching us that being over the top is just right on film.
To Bryan: Thank you for your incredible work on the design and layout of the HeroMe Handbook, for your creativity and skill with our posters and for sharing our love of Cool Moose Cafe on a Saturday morning.
To our Family and Friends: We're not sure where to even start in our thanks to you all. Whether you're helping in the warehouse, contributing to our Kickstarter campaigns, being in one of our videos, volunteering at One Spark, giving us advice, or spreading the HeroMe message, you've been the reason for our success thus far. The line above that we couldn't do it without you is more true than you all can ever imagine. Thank you for encouraging us when we've wanted to quit, for celebrating with us in little and big wins and for believing that HeroMe can be something great for all kids. We love you guys.
Risks and challenges
REWARDS: We've successfully completed and fulfilled all rewards from one Kickstarter campaign, and we're excited about Kickstarter round two. We learned LOTS from our last campaign, and we're confident that we can fulfill all of our rewards in a timely manner again this time. Just like our last campaign, we've got a fulfillment company available to jump in any time if we get in over our heads with shipping out rewards to our backers.
PRODUCTION: The biggest risk this time around is our production timeline. We're early on in the design phase of HeroMe Girl. If we are fortunate to have a successful campaign, it will take nine to twelve months of development, production, quality control, and shipping to have our HeroMe Girl figures in hand to sell. While this timeline is a risk (lots can happen in a year!), it's also a huge benefit. We're positioned to receive your feedback about our designs and make adjustments according to what YOU say. We hope HeroMe Girl will be collaborative and a project we can all be proud of, and we'd welcome your feedback at any stage of the process.Learn about accountability on Kickstarter
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