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$2,667 pledged of $25,000 goal
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By Linda Werner, The Hempress
$2,667 pledged of $25,000 goal
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About this project

Hemp, Soft Like Cashmere

While most people familiar with hemp immediately imagine a course, rough, textile, SUBSTANCE is the first to introduce a complete line of super-soft, luxurious, elegant hemp. This fine, “cashmere-like” hemp is the basis of our product and is not readily available on the market. By making our products so soft, we entice people to “do the right thing” without sacrificing style. SUBSTANCE produces products with a healing intention and the effects of this intention are palpable when you experience our distinctively soft hemp products. 

Mission

SUBSTANCE aims to be the global leader in hemp fashion. We are passionate about resurrecting a historically relevant resource that provides a conscious luxury experience while being gentle to our planet.

Why Hemp?

Hemp is the textile of the future. We know that hemp is and will be by far the most superior textile around for many reasons:

1) Hemp is water efficient. While cotton represents a small portion of the agricultural crops in the U.S., its cultivation requires a significant amount of herbicides and pesticides. Hemp however, requires no herbicides or pesticides and is more drought resistant. Less reliance on cotton and more reliance on hemp could significantly reduce our chemical dependence, which currently affects our water supply. As concerns grow over water, a precious natural resource, hemp offers a natural, safe solution to minimize our dependence on harmful chemicals.

2) Hemp feels amazing. Aside from hemp being the softest natural fiber with the least amount of chemical processing, it also offers the most efficient UV protection, keeps you warm when it’s cool, and cool when it’s warm. Hemp breathes so it is slow to absorb odors, including body odors: a quality rarely found in any other fabric.

3) Hemp lasts longer. Aside from being the strongest natural fiber, hemp retains pigment better than cotton and is even mold resistant.

4) Hemp and our economy. SUBSTANCE realizes the development of a U.S. hemp industry could serve as a vital step towards creating jobs while protecting our environment. As the first clothing line to equate the phrases “Luxury Hemp” with “Conscious Fashion” we are in a position to be first in the garment industry with this concept.

Inspiration 

The Emperor Wears No Clothes
The Emperor Wears No Clothes

Inspired by Jack Herer’s, The Emperor Wears No Clothes, SUBSTANCE was created to use the voice of fashion to spread Jack’s message. This was a promise Linda Werner made to Jack Herer before he passed away in 2010. Our tagline “Look Within” is philosophical and literal as we place messages in our t-shirts about the uses and history of hemp. 

Real Fashion by Monah Li 

Monah Li
Monah Li

Monah Li is an a Viennese-born, Los Angeles-based fashion designer, best known for her feminine, deconstructed clothes. She is credited by numerous fashion writers with popularizing the post-modern Bohemian chic look and with starting the very eco trend of up-cycling and re-purposing vintage dresses, sweaters and slips. Her dresses, cashmere sweaters and skirts have been featured in People Magazine, The Los Angeles Times, and Los Angeles Magazine, and worn by celebrities such Christina Ricci, Salma Hayek, Nicole Kidman and Ione Skye.” Other stars who have worn her clothes include Courtney Love, Cameron Diaz, Stevie Nicks, Salma Hayek, Barbra Streisand, Gina Gershon, Liv Tyler, Goldie Hawn, Jada Pinkett Smith and Madonna . Monah Li also designed Alyssa Milano’s wedding dress. Monah Li‘s clothes appeared on “Friends” and the original “Beverly Hills, 90210” where they were referred to by the designer’s name; and in the films “Practical Magic,” “Sugar Town” and “Never Been Kissed.” She has designed for bebe stores as both as the head designer in the Los Angeles office, and as a freelance designer. Her own labels include Monah Li, Monah Li Couture and Monahmour and her upcycled apparel line Monahfied. Monah creates unique upcycled silver jewelry – made from broken pieces she scavengers all over the world , available soon as LA- SWAG on monahli.com – together with her other project “Bootlegs by Monah Li”. 

Holiday Gift?

Are you ready to start checking people off your holiday list? With a successful campaign, we are happy to send a digital greeting to the recipient of your choice with an order form allowing them to place an order for the size and color of the reward purchased on their behalf.

SUBSTANCE Basics

A tug-of-war over the Yummy Hemp Scarf
A tug-of-war over the Yummy Hemp Scarf
Bottoms Up: SUBSTANCE Leggings, SUBSTANCE Bells, SUBSTANCE Maxi
Bottoms Up: SUBSTANCE Leggings, SUBSTANCE Bells, SUBSTANCE Maxi
SUBSTANCE Basic Tee
SUBSTANCE Basic Tee

Fashion Tees by Monah Li

                             
Love Story Tee by Monah Li
Love Story Tee by Monah Li
The Real "T" by Monah Li
The Real "T" by Monah Li
Cold Shoulder Tunic by Monah Li
Cold Shoulder Tunic by Monah Li

Woman of SUBSTANCE Hoodie by Monah Li

Woman of SUBSTANCE Hoodie by Monah Li
Woman of SUBSTANCE Hoodie by Monah Li

Monah Li for SUBSTANCE Dresses

Monah Li Dress Collection: Watch Me Exit, Wrap Me Up and Everywhere I go
Monah Li Dress Collection: Watch Me Exit, Wrap Me Up and Everywhere I go

 Top it Off

Top It Off - Men's Hemply in Blue Mystic and Women's Valley Girl Raglan in Cinderella
Top It Off - Men's Hemply in Blue Mystic and Women's Valley Girl Raglan in Cinderella

 Colors

Cinderella
Cinderella
Smoke
Smoke
Panama Red
Panama Red
Blue Mystic
Blue Mystic
Oh Gee Green
Oh Gee Green
Black Jack
Black Jack
Pure
Pure

Sizing

Women’s 

XS = Size 0-2

S = Size 4-6

M = Size 8-10

L = Size 12

XL = Size 14

*Model is a size O and is wearing XS

Mens

Men’s Tees are athletic fit. Model is wearing a size M.

Risks and challenges

Currently, we have enough fabric to create 2700 pieces. We anticipate our product being ready by February 2016 but have proposed April 2016 to make room for unforeseeable circumstances. We'd prefer to make you happy by being early than to disappoint you by being late. If our campaign is wildly successful and requires more fabric, there will be a 9-12 week delay for additional fabric as the yarn is imported from China and knit in the United States. The good news is that we currently have fabric knit and ready to go. The more product we get out there, the more awareness we create!

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Digital Logo - As a token of our appreciation, receive a digital version of our logo created by legendary art director, Kosh. Kosh created two of history’s most iconic rock album covers: The Beatles Abbey Road and The Eagles Hotel California.

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    Pledge $15 or more About $15

    A Hemp Teaser - A thank you card with a swatch of our hemp fabric. Experience the softest hemp ever!

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    Pledge $25 or more About $25

    Look Within Limited Edition Thank You Tee – A Kickstarter Exclusive! (Retail $95-105)
    Your choice of one of our super soft, stylish short sleeve tees. Your name will be added to the People of SUBSTANCE Founders Wall and will be printed on the inside of your shirt as a great, big thank you!

    Women's choice of the SUBSTANCE Basic Tee, the Love Story Tee by Monah Li or the Real T by Monah Li.
    Women's sizes XS, S, M, L, XL.

    Men's Choice of the SUBSTANCE Crew Neck, SUBSANCE V-Neck or Men's Think Tank.
    Men's sizes S, M, L, XL, XXL, XXXL.

    OR

    Bottoms Up (Retail $95-$105)
    Your choice of 1 of our 3 bottoms: leggings, bells or maxi skirt.
    Women's sizes XS, S, M, L, XL.

    Your choice of one of our 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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    Reward no longer available 4 backers
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  4. Select this reward

    Pledge $25 or more About $25

    Yummy Scarf - A soft scarf that feels like butter! Perfect for all seasons.

    Choice of one of our 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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    Pledge $50 or more About $50

    Top It Off - (Retail $105-$110) A Kickstarter Exclusive! Your choice of one of our long sleeve Limited Edition Tees:

    -Men’s Hempley
    -Women's Valley Girl Raglan by Monah Li.

    Your name will be added to the People of SUBSTANCE Founders Wall and will be printed on the inside of your shirt as a great, big thank you!

    Men's sizes S, M, L, XL, XXL, XXXL.
    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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    Reward no longer available 1 backer
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  6. Select this reward

    Pledge $50 or more About $50

    Look Within Limited Edition Thank You Tee – A Kickstarter Exclusive! (Retail $95-105)
    Your choice of one of our super soft, stylish short sleeve tees. Your name will be added to the People of SUBSTANCE Founders Wall and will be printed on the inside of your shirt as a great, big thank you!

    Women's choice of the SUBSTANCE Basic Tee, the Love Story Tee by Monah Li or the Real T by Monah Li.
    Women's sizes XS, S, M, L, XL.

    Men's Choice of the SUBSTANCE Crew Neck, SUBSANCE V-Neck or Men's Think Tank.
    Men's sizes S, M, L, XL, XXL, XXXL.

    OR

    Bottoms Up (Retail $95-$105)
    Your choice of 1 of our 3 bottoms: leggings, bells or maxi skirt.
    Women's sizes XS, S, M, L, XL.

    Your choice of one of our 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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    Pledge $75 or more About $75

    1 Monah Li Dress or Hoodie (Retail $185 -$195)
    Your choice of 1 Monah Li Dress: Wrap Me Up, Watch Me Exit, Everywhere I Go

    OR

    The Woman of SUBSTANCE Hoodie.

    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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  8. Select this reward

    Pledge $75 or more About $75

    Top It Off - (Retail $105-$110) A Kickstarter Exclusive! Your choice of one of our long sleeve Limited Edition Tees:

    -Men’s Hempley
    -Women's Valley Girl Raglan by Monah Li.

    Your name will be added to the People of SUBSTANCE Founders Wall and will be printed on the inside of your shirt as a great, big thank you!

    Men's sizes S, M, L, XL, XXL, XXXL.
    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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    4 backers
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  9. Select this reward

    Pledge $125 or more About $125

    1 Monah Li Dress or Hoodie (Retail $185 -$195)
    Your choice of 1 Monah Li Dress: Wrap Me Up, Watch Me Exit, Everywhere I Go

    OR

    The Woman of SUBSTANCE Hoodie.

    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

    Estimated delivery: Apr 2016
    Ships anywhere in the world

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    2 backers
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  10. Select this reward

    Pledge $200 or more About $200

    4 the Basics (Retail $370)
    Choose any 4 pieces from the Basic Collection
    Women’s: Basic Crew Neck Tee, Leggings, Bells, Maxi Skirt
    OR
    Mens: Tank, Hempley, Crew Neck, V-Neck Tee

    Pick one of each or mix and match

    Men's sizes S, M, L, XL, XXL, XXXL.
    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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  11. Select this reward

    Pledge $750 or more About $750

    The Monah Li Collection (Retail $1200)
    Includes a total of 8 pieces - 3 dresses: Wrap Me Up, Watch Me Exit and Everywhere I Go. 4 Tops: Cold Shoulder Tunic, Love Story, The Real T and the Valley Girl Raglan, plus 1 super chic Woman of SUBSTANCE Hoodie. Pick on of each or mix and match,

    Women's sizes XS, S, M, L, XL.

    Available in 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

    Estimated delivery: Apr 2016
    Ships anywhere in the world

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  12. Select this reward

    Pledge $1,250 or more About $1,250

    SUBSTANCE Sampler (Retail $2000)
    Get 1 piece of every product mentioned above (17 pieces) or mix or match $2000 worth of SUBSTANCE product. Men's sizes S, M, L, XL, XXL, XXXL. Women's sizes XS, S, M, L, XL. Choice of one of our 7 fashion colors: Black Jack, Pure, Blue Mystic, Panama Red, Smoke, Oh Gee Green and Cinderella.

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Funding period

- (30 days)