Project image
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AU$ 22,417
pledged of AU$ 130,000pledged of AU$ 130,000 goal
138
backers
Funding Canceled
Funding for this project was canceled by the project creator on Oct 16 2018
AU$ 22,417
pledged of AU$ 130,000pledged of AU$ 130,000 goal
138
backers
Funding Canceled
Funding for this project was canceled by the project creator on Oct 16 2018

About

Introducing the world's first European casual shirt made out of 80% natural superfine Merino wool and 20% bamboo viscose. We have made the shirt look like linen, feel better than linen and completely outperform linen

The Villager has been specifically developed to enhance all aspects of the linen shirt experience. It is a European casual built for your lifestyle. The fabric of The Villager is:

We love the look of a linen shirt. It's great and generally, it does not need to change. Therefore, we kept the same look but added our touch to the finer details. The feel and performance of our shirt is where the magic happens.

In comparison to a normal linen shirt, The Villager is ultra soft with a silky feeling. This provides a feeling of luxury that is typically reserved for high premium boutique brands. We were able to achieve this feel as a direct result of our fabric composition and proprietary weaving technique.

FIT

The HELONE fit is a slimmer fit than a "standard fit" but looser than a “slim fit”. This ensures that the shirt has a modern and tapered look but also gives you room to enjoy life! Further details on sizing and colours below. 

WRINKLE RESISTANCE 

"At a microscopic level, each Merino wool fiber is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles". (Griplas)  

Our fabric in action - GIF
Our fabric in action - GIF

OUR FABRIC

Why 80% natural superfine Merino wool and 20% bamboo viscose? The simple answer is science! This fabric composition and our proprietary weaving technique enabled us to create a fabric that looks like linen, feels better than linen and completely outperforms linen.

Merino Wool

Merino wool is a natural wonder. It only comes from the Merino breed of sheep and is very different to other types of wool. 

Merino wool is fine and soft to the touch. Its softness is directly correlated to the thickness of the fabric. The finer the fabric, the easier it bends to touch and therefore the softer it becomes. We also chose the finest of the fine, our ultra-fine Merino wool is only 16.5 microns in diameter (of the few shirts available made out of fine Merino wool, they are typically 17.5-18.5 microns). 

The ultra-fine Merino wool in our shirts is highly sought-after and as a result, is ultra expensive. Typically, ultra-fine Merino wool is reserved for garments that are >$400 a piece. However, because you are buying direct from us you have access to ultra-luxury fabrics at an affordable price.

It is breathable and odour resistant - odour is caused when sweat remains on the skin and bacteria develops. Wool has an amazing ability to be more efficient than other fabrics at absorbing moisture and evaporating it away. This process significantly reduces the ability for bacteria to develop from sweat. This also makes our fabric incredibly breathable.

(Tusher)
(Tusher)

There are also many other reasons why Merino wool is a wonder fabric. For more detailed wool information click here.  

Bamboo Viscose

Bamboo viscose is a fabric derived from natural bamboo pulp. It is light, breathable and feels silky to touch. This is what allows The Villager to feel incredible against your skin. Note: we only use sustainably sourced bamboo viscose manufactured via environmentally friendly methods.

Care instructions located within our FAQs. 

STYLES AND SIZING

Styles

For each shirt you order, you will have a choice to pick one of the four different styles shown below. No need to decide now as once the Kickstarter campaign ends, we will send you an email requesting your choice. 

Sizing

We partnered with a professional tailor (Black Jacket Suiting) to nail our sizing. The HELONE fit is a slimmer fit than a "standard fit" but looser than a “slim fit”. Please find our detailed sizing chart here. No need to choose your size now as once the Kickstarter campaign ends, we will send you an email requesting your choice.  

We are so excited to go to production and deliver you the evolution of the linen shirt. However, because we developed our own proprietary fabric, the minimum order on this project is so large that we need to set our goal at $130,000 AUD (with only 28 days to make it happen). That's why we need your help to bring this project to life! We can't wait to take you on our journey to deliver you "The Villager". 

Approximately $81 USD
Approximately $81 USD
Approximately $88 USD
Approximately $88 USD
Approximately $93 USD
Approximately $93 USD
Approximately $173 USD
Approximately $173 USD
Approximately $252 USD
Approximately $252 USD

Note: The above USD conversions assume spot rate at the time of posting which was 1 AUD to 0.72 USD 

HOW TO ORDER

  • In order to secure your Villager, you will need to "back" this Kickstarter. To back our project please click the rewards tab just under the video (if you're on your mobile phone) or the rewards will be on the top right of this page (if you're on your desktop)
  • Enter your credit card details. However, you will not be charged until the project ends and only if we are successful in hitting or exceeding our funding goal
  • After the Kickstarter, we will send you an email to note your choice of any style (short or long sleeve), colour (as above) and size (S,M,L, XL) of your choice
  • We are aiming to deliver all shirts by June 2019

Risks and challenges

We have spent the last 2 years developing a fabric that looks like linen, feels better than linen and completely outperforms linen. Our team has worked harder than they ever have before to ensure we have all aspects of design, production, and logistics covered.

We have worked closely with our manufacturers to ensure that quality is at the highest possible standard. We will travel directly to the manufacturing facility to oversee production. We have also teamed up with logistics partners to ensure that we deliver your shirts in an orderly and well-considered manner.

No campaign comes without any challenges. However, we have done it before. We successfully launched a men's wallet a number of years ago on Kickstarter (https://www.kickstarter.com/projects/612425715/helone-the-slim-wallet-that-has-it-all/description). Whilst it was a smaller project, we know what it takes to deliver a product on-time and to the satisfaction of all customers.

Throughout the execution of the project, we promise to communicate with transparency and to do whatever it takes to ensure we go beyond your expectations.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge AU$ 10 or more About $7

    Back HELONE: $10 or more

    Help support us kickstart this project off in the best kind of way. This will earn you a spot on our loyalty list!

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    3 backers
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  2. Select this reward

    Pledge AU$ 112 or more About $78

    SUPER EARLY BIRD SPECIAL

    One HELONE Villager shirt in the size, style & color of your choice. We will send you an email after the Kickstarter to note your choice.

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    Ships to Anywhere in the world
    Limited 96 backers
    AU$
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  3. Select this reward

    Pledge AU$ 121 or more About $84

    EARLY BIRD SPECIAL

    (Pricing available until the project is funded). One HELONE Villager shirt in the size, style & color of your choice. We will send you an email after the Kickstarter to note your choice.

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    Limited 2 backers
    AU$
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  4. Select this reward

    Pledge AU$ 128 or more About $89

    KICKSTARTER SPECIAL

    One HELONE Villager shirt in the size, style & color of your choice. We will send you an email after the Kickstarter to note your choice.

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    Ships to Anywhere in the world
    Limited 0 backers
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  5. Select this reward

    Pledge AU$ 239 or more About $166

    KICKSTARTER SPECIAL x 2

    Two HELONE Villager shirts in the size, style & color of your choice. We will send you an email after the Kickstarter to note your choice.

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    Ships to Anywhere in the world
    Limited 12 backers
    AU$
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  6. Select this reward

    Pledge AU$ 349 or more About $243

    KICKSTARTER SPECIAL x 3

    Three HELONE Villager shirts in the size, style & color of your choice. We will send you an email after the Kickstarter to note your choice.

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    Limited 23 backers
    AU$
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Funding period

- (29 days)