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A one-woman-powered bakery unlike anything that currently exists in Atlanta. The cherry on top? It's 100% gluten free.
A one-woman-powered bakery unlike anything that currently exists in Atlanta. The cherry on top? It's 100% gluten free.
345 backers pledged $33,243 to help bring this project to life.

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Hell Yeah Gluten Free is ready for brick and mortar! 🏡

$33,243

345

UPDATE // Thank you to everyone who contributed and pushed this campaign past its goal! I'm so grateful, thankful, overwhelmed. But we must stay vigilant! Please continue to share with anyone you think might really believe in my mission, or anyone who may be able to toss funds in the direction of a small women-owned business. 💖 20k is a LOT, but with kickstarter fees it's 18k, and with the cost of rewards, it probably works out to about 9k. Don't stop now!! Every dollar matters.

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Hell yeah, how we’ve grown over these past few months!  Thank you all so much for nominating HYGF in three different categories for Creative Loafing’s BOA 2018, including Best Bakery (against all other conventional bakeries, and as a minority-female-owned small business to boot!) Holy smokes. What a ride this has been.

UPDATE // We won Reader's Choice for Best Bakery in Atlanta and Best Dessert in Atlanta. We also had a write-up in Atlanta Magazine. Hell. Yeah.

Mood x moss aura photograph showing a period of explosive growth (green) with overall passion and drive (oranges, reds, and yellows), set against a custom chain-stitched Hedley and Bennett apron that says "hell yeah".
Mood x moss aura photograph showing a period of explosive growth (green) with overall passion and drive (oranges, reds, and yellows), set against a custom chain-stitched Hedley and Bennett apron that says "hell yeah".

If you’re new here (hi hi hello! thanks for joining–here's my website and instagram if you need them!), here’s the scoop: Hell Yeah started in a 600-square-foot studio apartment when I first moved to Atlanta in 2015. Bored, lonely, and unmotivated by my day job, I began a very deliberate, relentless mission to learn how to make the best gluten-free food ever. 

Now, after only five months of officially being in business full-time, I’m feeding folks from all over Georgia who want memorable baked goods that really make a statement. The fact that everything's gluten free is just the cherry on top (I'll also always have plenty of vegan and allergy-friendly items in stock). 🍒

Where else in Atlanta can you get a ghost pepper apple pie? A saffron banana pudding cake? Smoked cherry orange hand pies? Usually gluten-eaters get to have all the fun, but we’re flipping the script! At Hell Yeah, gluten-free food is the focus, not just an afterthought. 

Why? I was diagnosed with Celiac almost ten years ago. As a hispanic lady, this shattered me–food is such a big part of my culture and of comforting myself and others. How could I never eat bread again? My personal struggle combined with seeing the overwhelmingly positive reception and huge demand for gluten free really lit a fire under my buns to create an equally delicious and impressive option for people who are avoiding wheat, no matter the reason.

A split image: the left half is a green and ivory cake being held by me in overalls, the right half is a row of cupcakes topped with sprinkles and flowers
A split image: the left half is a green and ivory cake being held by me in overalls, the right half is a row of cupcakes topped with sprinkles and flowers

I work to constantly develop new recipes: from cakes and pastries made with unusual and exotic ingredients to simpler, more nostalgic things. I’m doing it with an emphasis on, and commitment to, providing a seasonal menu that ebbs, flows, fluctuates, and adapts to the seasons, the climate, and mother nature. Supporting farmers in the area is not only great for our local economy, it also ensures you’re getting the best product at the peak of freshness and flavor. Farm to table baking is truly a no-brainer. 👩‍🌾

Clay Oliver of Oliver Farms delivering pecan flour and shaking hands with Dexter, the perfect dog. Me, smiling like a goon and wearing Crocs. What? They're comfortable.
Clay Oliver of Oliver Farms delivering pecan flour and shaking hands with Dexter, the perfect dog. Me, smiling like a goon and wearing Crocs. What? They're comfortable.

From the moment I decided to open a brick and mortar spot, I’ve wanted it to be community-funded. Why? I got here with your support, and I won’t be able to make it without it. 💞 So many people have asked how they can support HYGF–here’s your chance! If you can’t support financially, please boost this campaign in any way you can: through Twitter, Instagram, email, snail mail, screaming from rooftops. Whatever your preferred method, I am so grateful for your support.

Its important to note that we have thirty (30) days to reach the 20k mark, and on Kickstarter, if you don’t meet your goal you don’t get the cash. Help me SMASH this goal and create an inclusive and exciting bakery for all! 

All of the money that you'll be contributing to this campaign is going toward building a bakery that will scale efficiently and thrive long-term. Here's what we're looking at, cost-wise:

Securing a retail space will require a deposit of first and last months' rent, and cost up to 7k, depending on the location. This journey hasn’t been without its struggles; the biggest one being finding a retail space. I'm close to finding the perfect thing, and I definitely won't give up until I can find the perfect HYGF HQ. 

Build-out costs will vary, depending on the space. A smaller space will cost about 40k, while a larger space may take up to 120k. This includes tiling the space so it's easy to clean, painting walls, building a beautiful counter, and working with an architect to make sure everything is up to code. This is the most variable cost right now, but I'm working toward locking that in soon.

Equipment is estimated to cost around 30k. That will buy a couple commercial convection ovens, various sinks and a dishwasher, several mixers, tables, refrigeration, storage, and tools so that the people who work with me have what they need to do a bang-up job! I'll be buying some of these things used or scratch-n-dent to cut costs and be friendlier to mother nature. Installation costs are also a thing, and could cost up to 10k.

Various licensing will cost up to 5k. 

Legal fees and unforeseen expenses happen, so I want to have a 20k buffer for that. 

Hiring and training folks is at top of mind since demand is so high! I simply can't keep up on my own. I'll need enough money for HYGF's second and third employee's salaries for a few months. Lets just ballpark it at 30k for two folks and a very part-time dishwasher.

Just FYI, I'm all in. I've put my personal savings and 401k toward this, and it's happening come hell or high water, as my late grandmother would say. 🔥Bakeries are expensive things to open, so your contributions will help me make this a reality!

Check out the rewards to the right! I spent a bit of time coming up with stuff I think you’ll feel really good about. There are options for people in ATL like classes and snax, but since HYGF has ~*mr. worldwide*~ support, I am including apparel and cute DIY kits as well! x

Throughout the next 30 days, I'll be posting "flash rewards"–extras and goodies to incentivize people to contribute to the campaign. Think cute videos, personalized shoutouts on the HYGF IG, stickers, and FOOD! If we reach the goal, I'll consider adding a stretch goal, and MORE rewards. So yeah, the more, the merrier. Truly.

A note on reward delivery dates: reward delivery dates are pretty far in the future for some tiers. Why? Well, I am a one-woman operation, so for things like food, I have to have ample time to produce them around pre-booked orders, administrative work, etc! For parties and classes, I am on the hunt for a retail space and am not sure when I'll be able to host a crowd just yet (and may have to do it in someone else's teaching kitchen!). I do thank you so much for your patience and understanding on this stuff! 💞

Cherry curd tart on pink background with dried hibiscus flowers scattered, and cherry-stained hand grabbing a piece.
Cherry curd tart on pink background with dried hibiscus flowers scattered, and cherry-stained hand grabbing a piece.

So.. it’s with an anxious and fluttering heart that I present to you this Kickstarter benefiting Hell Yeah, a one-woman-powered gluten free bakery based in Atlanta, Georgia. Doing this feels terrifying, like sending your kids off to school–God, you’re so excited, and yet, you’re not sure if they’re ready, even as they’re whining at you to let go. 

And that’s where we’re at. This baby is ready to fly.

A split image: to the left is a hand holding a very decadent s'mores donut glazed with chocolate and topped with toasted marshmallow and crushed gingersnap. The right image is a hand holding a loaf of bread against a crazy colorful/patterned background
A split image: to the left is a hand holding a very decadent s'mores donut glazed with chocolate and topped with toasted marshmallow and crushed gingersnap. The right image is a hand holding a loaf of bread against a crazy colorful/patterned background

Thank you so much for coming by. Your support is everything.  While this thing pops off over the next thirty days, please make yourself at home on my instagram, facebook page, or sign up for the newsletter

Risks and challenges

The biggest risk is not finding a space. I have potential investors, my own cash, and tons of ideas–but its been very difficult to seal the deal. I'm making some moves to strengthen my credibility and have recruited great help. The perfect space is on the horizon!

The biggest obstacle right now is not being able to keep up with demand because of my tiny kitchen and physical limitations of my body, needing adequate sleep, etc. Getting a retail space would enable me to find a fabulous little crew and plenty of ovens and storage so we never have to say no to another order. 💞

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    A heartfelt thank you + sticker!

    Every dollar counts to this homegrown, bootstrapped operation. Thanks for believing in me & the mission of HYGF. 💞You'll get a little handwritten note and a sweet, sweet sticker in the mail (this amount covers shipping!).

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    Pledge US$ 25 or more About US$ 25

    The cuteness & the goodness!

    Need to carry HYGF in your back pocket? Fond of unsettling-looking little baked goods? I had Beardy Glasses design me four cuteeee phone backgrounds JUST for this campaign and contribution tier! Rare AF! ADDITIONALLY, come into the retail space when we open (next year dangit) and get a donut, a hand pie, a cinnamon roll (vegan options alllllways available!) or a cupcake from the case! Hellllllzzz yes! (phone backgrounds delivered via email immediately after campaign end, baked good TBD & pickup only in Atlanta!)

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    Pledge US$ 30 or more About US$ 30

    BREAD BOX! 🥖🍞

    More of a savory person!? Get a bread box instead of sweets! For $30 you'll get a bread sampler box! In there you may find sandwich breads, demi baguette, country loaves, cornbread, brioche.. In typical HYGF style, it'll all be a mystery until we open the lid! 🤪

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    Reward no longer available 20 backers
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  4. Select this reward

    Pledge $35 or more About $35

    Le petit HYGF cookbook

    A risograph-printed zine-style cookbook with 5-10 recipes, dumb anecdotes, and really super helpful tips on how to bake gluten-free, successfully. Look for recipes for: gluten free sourdough starter and bread, a gluten-free tart shell, the beloved cinnamon roll, and a few types of fillings, curds, and frangipanes, to fill you with love, joy, and sugar.

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    Ships to Anywhere in the world
    Limited 29 backers
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    Pledge US$ 50 or more About US$ 50

    Mystery combo box!

    For just $50, you'll get a combo box of HYGF's greatest hits–some bread, a couple cinnamon rolls, some pop tarts, donuts, and some other little surprises. 😇The best thing is it's all a mystery until you pick it up–SO EXCITING. Pick up time TBD, or hold out to build your own at the storefront next year!!! <3 (Pick up only in Atlanta!)

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    Reward no longer available 40 backers
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    Pledge $60 or more About $60

    Cropped hoodie!! (ノ◕ヮ◕)ノ*:・゚✧

    What better way to make you both cooler and warmer in fall and winter than a cropped hoodie!? This baby will be designed by Beardy Glasses and printed by Atlanta's very own Danger Press! 💖Even awesomer!? You get to participate in the design process through the email updates I'll send! (These will be printed after I get all the sizes in and stuff! We're using American Apparel #RSATR3353W, please look up sizing first to make sure we got ya covered! x)

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    Pledge $60 or more About $60

    Un-cropped hoodie! (◡‿◡✿)

    For those who prefer to cover their midsection, an uncropped version of a HYGF-branded hoodie!

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    Limited 29 backers
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    Pledge US$ 100 or more About US$ 100

    A bangin' group baking class!

    Save a little bit of $ with a group baking class! For just $100, you'll learn how to make all the components of a 6" HYGF cake–including how to make a drip, buttercream, and meringue cookies for the top of your cake–while meeting + getting friendly with some other HYGF enthusiasts. (We will schedule a few options for date/time and you can pick the best one that works for you. Delivery date is far in the future to give us some padding–but the class will likely be before then. Classes will be 5-8 folks. BYOB! Champagne and cake, anyone? 💅🏼)

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    Pledge US$ 100 or more About US$ 100

    LAUNCH PARTY! 🎉

    This gets you a ticket to the HYGF launch party! You *know* how HYGF rolls–you know this party is going to be capital-B Bonkers! 🎈🎊🎉. Loaded baked goods table (sweet + savory!) and booze will definitely be there, and maybe some important, influential, and super cool guests and door prizes and giveaways!?! I dunno, let me email a couple folks and see what I can pull off. 😎 (I'm putting May delivery, but it's a little wiggly right now. Location & date TBD! only in Atlanta.. obvs)

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    Pledge US$ 100 or more About US$ 100

    HYGF HOLIDAZE PREORDER: TXGIVING

    Its common knowledge that the best thing about the holidays is coming together around a delicious meal. The smell of fresh-baked cinnamon rolls in the morning is the best way to wake up the whole house, and finishing the night off with a delicious fresh pie made with healthy farm-fresh ingredients won't make you feel like a blob at the end of the night. 😎For just $100, you can have it all–a beautiful HYGF pie (baker's choice bc I love surprising u), and frozen cinnamon rolls in a tin that you can bake fresh whenever you want! Pickup only in Atlanta!

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    Reward no longer available 11 backers
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    Pledge US$ 100 or more About US$ 100

    HYGF HOLIDAZE PREORDER: XMASS

    Its common knowledge that the best thing about the holidays is coming together around a delicious meal. The smell of fresh-baked cinnamon rolls in the morning is the best way to wake up the whole house, and finishing the night off with a delicious fresh pie made with healthy farm-fresh ingredients won't make you feel like a blob at the end of the night. 😎For just $100, you can have it all–a beautiful HYGF pie (baker's choice bc I love surprising u), and frozen cinnamon rolls in a tin that you can bake fresh whenever you want! Pickup only in Atlanta!

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    Reward no longer available 10 backers
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  12. Select this reward

    Pledge US$ 150 or more About US$ 150

    One-hour private baking class!

    Anything you wanna know about gluten free baking or cake decorating? You pick the topic (within reason) and we'll work together for an hour to help build your skills and confidence–plus, you get to take home the goods! Location & date/time TBD. (Only available in Atlanta!)

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    Pledge US$ 200 or more About US$ 200

    Baker for a day

    It’s just you and me on recipe R&D day! We’ll work together to develop a new menu item based on what's seasonally available. An awesome experience for kids and adults alike! The best part? Take the product home with you! (Approximately 2-2.5 hours. Date and location TBD, Atlanta only!)

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    Pledge $250 or more About $250

    A HYGF cake baking kit!

    For just $250 you get everything you need to make a cute little HYGF cake: a recipe + dry mix for a chef's choice seasonal cake (ooo!) offset spatula, my favorite cake scraper, sum fancy sprinkles, two six-inch cake pans, and some other goodies all in an HYGF branded tote. Delivered just in time to ruin your New Year's workout plan! 😙

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    Limited 8 backers
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    Pledge US$ 300 or more About US$ 300

    Year-long BREADSCRIPTION!

    Starting in January, you get a monthly box of different breads for all of 2019! As with most HYGF combo boxes, what you get in the box will be a unique and delicious surprise (◕‿◕✿) ATL only, pickup only!

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    Limited 0 backers
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    Pledge US$ 500 or more About US$ 500

    Donut dipping party!!

    $500 gets you kid’s donut dipping party! Invite up to 7 of your little bb’s closest friends into our shop + let them dip and sprinkle to their heart’s content for an hour! Guest of honor gets a kid-friendly chef’s apron in either pink or black that says “HECK YES”. Time & location TBD (only in Atlanta, tho)! Lasts 1.5 hours. (Honestly if you want this for yourself and you're an adult, we can do that too 😛)

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Funding period

- (30 days)