UPDATE // Thank you to everyone who contributed and pushed this campaign past its goal! I'm so grateful, thankful, overwhelmed. But we must stay vigilant! Please continue to share with anyone you think might really believe in my mission, or anyone who may be able to toss funds in the direction of a small women-owned business. 💖 20k is a LOT, but with kickstarter fees it's 18k, and with the cost of rewards, it probably works out to about 9k. Don't stop now!! Every dollar matters.
Hell yeah, how we’ve grown over these past few months! Thank you all so much for nominating HYGF in three different categories for Creative Loafing’s BOA 2018, including Best Bakery (against all other conventional bakeries, and as a minority-female-owned small business to boot!) Holy smokes. What a ride this has been.
UPDATE // We won Reader's Choice for Best Bakery in Atlanta and Best Dessert in Atlanta. We also had a write-up in Atlanta Magazine. Hell. Yeah.
If you’re new here (hi hi hello! thanks for joining–here's my website and instagram if you need them!), here’s the scoop: Hell Yeah started in a 600-square-foot studio apartment when I first moved to Atlanta in 2015. Bored, lonely, and unmotivated by my day job, I began a very deliberate, relentless mission to learn how to make the best gluten-free food ever.
Now, after only five months of officially being in business full-time, I’m feeding folks from all over Georgia who want memorable baked goods that really make a statement. The fact that everything's gluten free is just the cherry on top (I'll also always have plenty of vegan and allergy-friendly items in stock). 🍒
Where else in Atlanta can you get a ghost pepper apple pie? A saffron banana pudding cake? Smoked cherry orange hand pies? Usually gluten-eaters get to have all the fun, but we’re flipping the script! At Hell Yeah, gluten-free food is the focus, not just an afterthought.
Why? I was diagnosed with Celiac almost ten years ago. As a hispanic lady, this shattered me–food is such a big part of my culture and of comforting myself and others. How could I never eat bread again? My personal struggle combined with seeing the overwhelmingly positive reception and huge demand for gluten free really lit a fire under my buns to create an equally delicious and impressive option for people who are avoiding wheat, no matter the reason.
I work to constantly develop new recipes: from cakes and pastries made with unusual and exotic ingredients to simpler, more nostalgic things. I’m doing it with an emphasis on, and commitment to, providing a seasonal menu that ebbs, flows, fluctuates, and adapts to the seasons, the climate, and mother nature. Supporting farmers in the area is not only great for our local economy, it also ensures you’re getting the best product at the peak of freshness and flavor. Farm to table baking is truly a no-brainer. 👩🌾
From the moment I decided to open a brick and mortar spot, I’ve wanted it to be community-funded. Why? I got here with your support, and I won’t be able to make it without it. 💞 So many people have asked how they can support HYGF–here’s your chance! If you can’t support financially, please boost this campaign in any way you can: through Twitter, Instagram, email, snail mail, screaming from rooftops. Whatever your preferred method, I am so grateful for your support.
Its important to note that we have thirty (30) days to reach the 20k mark, and on Kickstarter, if you don’t meet your goal you don’t get the cash. Help me SMASH this goal and create an inclusive and exciting bakery for all!
All of the money that you'll be contributing to this campaign is going toward building a bakery that will scale efficiently and thrive long-term. Here's what we're looking at, cost-wise:
Securing a retail space will require a deposit of first and last months' rent, and cost up to 7k, depending on the location. This journey hasn’t been without its struggles; the biggest one being finding a retail space. I'm close to finding the perfect thing, and I definitely won't give up until I can find the perfect HYGF HQ.
Build-out costs will vary, depending on the space. A smaller space will cost about 40k, while a larger space may take up to 120k. This includes tiling the space so it's easy to clean, painting walls, building a beautiful counter, and working with an architect to make sure everything is up to code. This is the most variable cost right now, but I'm working toward locking that in soon.
Equipment is estimated to cost around 30k. That will buy a couple commercial convection ovens, various sinks and a dishwasher, several mixers, tables, refrigeration, storage, and tools so that the people who work with me have what they need to do a bang-up job! I'll be buying some of these things used or scratch-n-dent to cut costs and be friendlier to mother nature. Installation costs are also a thing, and could cost up to 10k.
Various licensing will cost up to 5k.
Legal fees and unforeseen expenses happen, so I want to have a 20k buffer for that.
Hiring and training folks is at top of mind since demand is so high! I simply can't keep up on my own. I'll need enough money for HYGF's second and third employee's salaries for a few months. Lets just ballpark it at 30k for two folks and a very part-time dishwasher.
Just FYI, I'm all in. I've put my personal savings and 401k toward this, and it's happening come hell or high water, as my late grandmother would say. 🔥Bakeries are expensive things to open, so your contributions will help me make this a reality!
Check out the rewards to the right! I spent a bit of time coming up with stuff I think you’ll feel really good about. There are options for people in ATL like classes and snax, but since HYGF has ~*mr. worldwide*~ support, I am including apparel and cute DIY kits as well! x
Throughout the next 30 days, I'll be posting "flash rewards"–extras and goodies to incentivize people to contribute to the campaign. Think cute videos, personalized shoutouts on the HYGF IG, stickers, and FOOD! If we reach the goal, I'll consider adding a stretch goal, and MORE rewards. So yeah, the more, the merrier. Truly.
A note on reward delivery dates: reward delivery dates are pretty far in the future for some tiers. Why? Well, I am a one-woman operation, so for things like food, I have to have ample time to produce them around pre-booked orders, administrative work, etc! For parties and classes, I am on the hunt for a retail space and am not sure when I'll be able to host a crowd just yet (and may have to do it in someone else's teaching kitchen!). I do thank you so much for your patience and understanding on this stuff! 💞
So.. it’s with an anxious and fluttering heart that I present to you this Kickstarter benefiting Hell Yeah, a one-woman-powered gluten free bakery based in Atlanta, Georgia. Doing this feels terrifying, like sending your kids off to school–God, you’re so excited, and yet, you’re not sure if they’re ready, even as they’re whining at you to let go.
And that’s where we’re at. This baby is ready to fly.
Thank you so much for coming by. Your support is everything. While this thing pops off over the next thirty days, please make yourself at home on my instagram, facebook page, or sign up for the newsletter.
Risks and challenges
The biggest risk is not finding a space. I have potential investors, my own cash, and tons of ideas–but its been very difficult to seal the deal. I'm making some moves to strengthen my credibility and have recruited great help. The perfect space is on the horizon!
The biggest obstacle right now is not being able to keep up with demand because of my tiny kitchen and physical limitations of my body, needing adequate sleep, etc. Getting a retail space would enable me to find a fabulous little crew and plenty of ovens and storage so we never have to say no to another order. 💞Learn about accountability on Kickstarter
- (30 days)