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World's First Wireless Smart In Ear Headphones. 1000 Songs. Performance Tracking. Body Sensors. Secure Fit. Read more

pledged of $260,000 goal
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This project was successfully funded on March 31, 2014.

World's First Wireless Smart In Ear Headphones. 1000 Songs. Performance Tracking. Body Sensors. Secure Fit.

BRAGI UPDATE - The App preview, The Charger, the SDK, BRAGI Funding and Chinese New Year and


Dear Backer,

exciting times as delivery and finalisation of the Dash is moving closer.

Bragi APP preview

Martin from the UX team prepared a early demonstrator of the app. 

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You will be able to try a clickable demo, that we made early January. You will need to install an app from Pixate to view the basic demo on your smartphone. Looking forward to your response.

Open the link on your smartphone, install Pixate and check it out.

This is a sneak preview on work in progress. No normal company would ever release anything like this, but we think that you will appreciate being involved in the process. Transitions, fields and UI will change. Macro creation is basic, but you'll get the point. The data visualisation is not complete. We have obviously been developing the apps for quite a while, and the framework is improving. Pixate is a fast way of visualising the basic experience.

The Charger

When we received the mechanical parts, we continued the electro-mechanical integration between The Dash and The Charger. 

Pads enabling charging of The Dash
Pads enabling charging of The Dash

The pads need to connect with spring loaded pins (pogo pins) on The Charger, and needs to do so reliably. The concept was, that neodymium magnets on the charger side would pull The Dash into the charging cradle. Each pogo pin needs be applied 70g of pressure to ensure safe connection. With 5 pins, that amounts to 350g of pressure. So the magnets were calculated to apply 500g of pressure.

Charger electronics development board. Pogo pins are the gold plated pins.
Charger electronics development board. Pogo pins are the gold plated pins.

When we did our first rapid prototyping with the parts received, we saw that the pogo pins (gold plated pins) needed much more force resulting in no or bad connections.

We have come up with a modified magnetic and pogo pin solution that we need to implement with our suppliers. Dan is currently in China to speed that process up.

Software Development Kit (SDK)

Toby and his software team is preparing the first SDK release. It will consist of tools and guidance. We are finalising the development website, where developers can exchange ideas, knowledge and interact with our developers. Toby has a nasty cold, so please excuse the lack of enthusiasm :-)

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BRAGI has received additional funding

Creating a company capable of delivering The Dash is a very exciting challenge. Within a very short timeframe, we are not just building a product, but more importantly building a company with the capability of transforming ideas to delightful experiences for our customers.

Building a company requires financial support, and I'm very happy to announce, that we have completed our finance round. On the 29th of January a group of great people signed an investment agreement with BRAGI. The investment enables BRAGI to achieve our goals from a financial point of view.

If we had failed securing additional funds, I would have been forced to let go of a significant part of our team. Needless to say, the pressure on all of us has been huge. I wish to thank my team in public for their commitment and standing by BRAGI even when the outlook was challenging.

Chinese New Year

Chinese New Year is a huge thing, but it also means that all production is closing down in China for a week. As mentioned in our last update, we needed to improve the layout of the electronics as well as enhance the wireless performance of the left Dash. The process of receiving new printed circuit boards takes about 3-4 weeks, due to the complexity and size of our electronics. We should have received the new electronics tomorrow. Dan is as mentioned in China to ensure delivery of electronics, but it seems that the delivery has been delayed until after Chinese New Year. That sucks! We were eager to continue wireless performance testing. Dan is returning on Friday, and we have not lost all hope, that he will have some of the parts with him when he returns.

We did receive the first out of tool (still needs modifications) of The Leash and The White Dash. The white saturation of the white dash is not yet where it should be.

The White Dash and The Leash
The White Dash and The Leash


Until we have definite confirmation that our electronics has been delayed, the timeline remains as communicated at last update:

Development backers            early March 2015

October shipments in            late March early April 2015

November shipments            2nd half April 2015

January shipments in            May 2015

Pre-Orders from our website in May 2015

Thank you for your support,

BRAGI team and Nikolaj

BRAGI UPDATE - what we did over christmas, Las Vegas & CES


Dear Backer,

what a christmas! Our last update went out on the 22nd of December, and the last weeks feels like months of work.

Need a system to do systems testing

As you might remember from last update, Marius, Dan and Arne were in China shortly before Christmas. In an amazing sprint, they managed to get plastic parts, electronics and all components made before the holidays.

I picked Marius up from the airport very early on the 23rd and found a tired and sick engineer at the arrivals. He had hand carried all parts to avoid anything getting lost in shipment or luggage handling. Marius refused to go home to rest. He wanted to build a few pairs for the systems verification tests (and himself).

Test results

The right and left Dash worked very well from a electronics point of view. All components became visible fast, and were incredibly stable right from the start.

Bringup of the electronics
Bringup of the electronics

We were very pleased, when we tested tolerances of the mechanics and assembly time. The parts were great only requiring minor modifications.

Sleeves and housing need a few modifications, but we are very happy at this stage.
Sleeves and housing need a few modifications, but we are very happy at this stage.
Lots of sleeves!
Lots of sleeves!

Acoustics in terms of speaker performance is really good. Much better that we hoped for at this stage, and we still have room to improve. Improvements on the microphones for ambient audio is needed, but these require only minor modifications.

Wireless performance

As we wrote in our last mail, the absolutely critical element is wireless performance. We started testing The right Dash, and within a few days there were high-fives all over the office. Absolutely stellar wireless radio performance. Normally any antenna has to be tuned to work well, but here we had an engineering hole in one! 

The right and left Dash wireless antenna are mirrored designs, so the left Dash should perform equally well. So before testing the left Dash we felt confident about the result. But sadly the left Dash didn't perform well. We had 4 times the antenna performance on the right Dash compared to the left Dash. Anything like materials, distance to other materials and many other factors have an impact on the antenna performance, so we continued tuning the antenna setup without much improvement.

We checked through the layout, all components, software settings, but all was as it was supposed to be. Eventually we found the cause of the lower performance on the left. The bluetooth chip needed more shielding to avoid interfering radio waves. 

We started to test with different shielding and antenna modifications, and on the 2nd of January at 3am in the morning we had a solution that worked really well as proof on concept. Nothing we could build in thousands, but good enough for a hand full of Dash prototypes. We were not pleased, fixing the issue required modifications to the physical layout resulting in a delay in the time-plan, but we were relieved to find a solution that looks very promising! Updated timeline is at the end of this mail.


Our plane going to the consumer electronics show in Las Vegas left a few hours after we had made the modifications. Couldn't have come any closer to the deadline, and it had been a huge effort for the entire team to get it to this point. Dan, Arne, Marijo, Anne, Anders and myself jumped onto our flights. Viva Las Vegas!

Arial view of Las Vegas, Nevada, USA
Arial view of Las Vegas, Nevada, USA

We had exclusive interviews with Engadget, The Verge and Bloomberg in Las Vegas, and had stellar feedback. Both Engadget and The Verge tried The Dash in person. Press the links above to read the reviews. We also had many of our backers at the show. 

A lot of backers asked about the fit of The Dash. I've made a video of backers testing the fit of The Dash. I have taken every single movie I made with my phone camera, so not just marketing cherry picking here!

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A lot of backers, press, partners and resellers came by our booth, and we enjoyed the dialogue hugely. Even though Daniel still is sick recovering at home, it gave us a much needed energy boost to keep going on at this pace. 

On Wednesday the 7th we received a phone call from the CES, notifying us that we were finalists in TWO categories in BEST OF CES (only 15 awards given in total). That was just crazy. Amongst ten thousands of new products The Dash was amongst the best new products out there. On Thursday we received another call, that we had won BOTH!!! categories. 

BEST OF CES 2015 in wearables

BEST OF CES 2015 in health & fitness.

Back at the booth, after having had a few glasses of champange from the CES organisers. Best of CES award are the large crystal balls. Middle award is CES Best of Innovation award, smaller square one is Best Gadget from Digital Times.
Back at the booth, after having had a few glasses of champange from the CES organisers. Best of CES award are the large crystal balls. Middle award is CES Best of Innovation award, smaller square one is Best Gadget from Digital Times.

 Absolutely incredible! 

New timeline

Back to what I hate most. Disappointing you. As mentioned earlier on we need to fix the signal feedback issues on the left dash antenna. We have designed most of the modifications needed, and will start manufacturing modified left Dash electronics on Thursday this week. It takes about 2,5-3 weeks. We will hopefully receive the modified electronics right before our Chinese friends leave for their new year celebrations (19th of February +-1 Week).

Pending that the modifications work as well as they are intended to, we would deliver:

Development backers early March 2015

October shipments in late March early April 2015

November shipments 2nd half April 2015

January shipments in May 2015

The team and I are incredibly sorry to disappoint you. Trust us, we do not enjoy missing our deadlines. We have done our utmost throughout the holidays to keep the schedule, but we need to fix the issues right rather than patching it up. We are sorry for any inconvenience it may have caused!

We will send out a request to update addresses before we ship to anyone. 

Thank you for supporting us,

BRAGI Team and Nikolaj

BRAGI UPDATE - let's get ready to rumble, a lot to be done over Christmas


Dear Backer,

the past weeks have been a roller coaster ride. Dan, Marius and Arne have been in China the last 14 days, and are right now on an airplane on their way back to Europe.


BRAGI had ordered injection moulds back in November, and Arne (Head of Design) met with our our suppliers. The first step is called "First out of tool", where Arne inspected and tested the first test runs of production of the mechanical parts.

Arne waiting in anticipation
Arne waiting in anticipation

The injection mould tools are being improved as we speak (all normal process). Some of the improvements are to mask the light ring making it invisible (all black surface), improving surface quality and to UV protect it.

The Dash without masking of the light ring. 20 Cent coin as size reference.
The Dash without masking of the light ring. 20 Cent coin as size reference.


Against all odds, Dan and Marius and our suppliers have been stellar, and managed to get our new electronics finished. We have "brought up" The right Dash, and all components seem to work as intended. The left Dash is being "brought up" as we speak. All very exciting.

Marius couldn't wait for a proper bring up, and had to test the device in his hotel room. Not normal process (electrostatics), but he just couldn't wait. He was very pleased to say, that all components reported back just fine. HAPPY Marius!!!
Marius couldn't wait for a proper bring up, and had to test the device in his hotel room. Not normal process (electrostatics), but he just couldn't wait. He was very pleased to say, that all components reported back just fine. HAPPY Marius!!!

 The process is now to verify our software on the platform and test the wireless performance. The critical issue now is to verify that the wireless performance is as good, as our simulations and tests indicated. I can't tell you how much I'm looking forward to see the test results! If the test results are negative, we will have to redesign the wireless transmission to another technology (known tech but much more expensive), worst case delaying the project with 2-3 months. Let's all hope that the results come back as expected.


Many have asked us how big the device is. Here you go. The tiny metal part that is below The Dash on the right is the speaker. We have built a tiny computer, that is as fast as a laptop was 15 years ago on an area that is smaller than a 20 cent coin. On top of that, it has 15 individual sensors and 4GB of storage. When I took the picture, I was just amazed about the scale. 

The Dash - amazingly tiny is the answer
The Dash - amazingly tiny is the answer

What is BRAGI really making?

The Dash is all about contextual computing. If you couldn't use any of your senses, even the smartest brain wouldn't be able to learn or understand context or intent. The Dash is a tiny computer with a lot of sensors inside. The tiny computer is NOT allowed to send ANY of your data to a large computer. It has to understand all of it by itself.

In our lab, The Dash can understand if you are walking, running, crawling, breast-swimming, biking and a few other things. In our labs (and for testing purposes only), The Dash tells us by speech what the weather is going to be like in a few hours, when the wearer looks into the sky. When the wearer plays a game on a tablet, the person can look around corners by tilting the head. Functions like these will be implemented after launch by a firmware upgrade (2nd half 2015).


Without the support of you, we would NEVER have made it this far. No investor wanted to give us funds for this crazy project. We have come this far, just with the funds that you and I invested.

On top of that, the feedback from retailers have been absolutely fantastic, and The Dash will hopefully be a huge success when launched. 

We aim to close a financing round early 2015 (Jan/Feb) to ensure that we can address the commercial opportunities and secure our growth. It is a lengthy and time consuming process that we have been in for some months already. We now have a group of private investors. They have to see if all technology, finances, people etc are as expected before investing. Needless to say, neither I nor the development team will have much of a Christmas break. 

Our Christmas & New Year note :-)

Deeply from my heart, I thank you for giving my team and I the opportunity to work on The Dash. Looking back the last year feels like a decade of experiences. Challenges, success, joy, nervousness, crazy good people and amazing support by our backers.

I just walked through the office, and took a few pictures. Matthias prints your comments, and place them in all kind of different places for everyone to see. 

I have enjoyed 2014 with you. Thank you for making this possible.

Merry christmas and a happy new year from team BRAGI and Nikolaj

BRAGI UPDATE - Office tour, tour to China, tour to CES.


Dear Backer,

I thought you'd like to see our Munich office. I made a shaky video. Enjoy.

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 Status of development

4 weeks ago we released production data to our manufacturing partners for pre production prototypes.

We intend to build 60 pairs of The Dash prototypes within the next 2 weeks. If the 60 pairs work well in our testing, we can build another 680 units for developer prototypes and testing in January. 


Arne and Dan will visit our supplier that manufactures our plastic injection moulded parts on the 18th of December to receive first out of tool parts. These parts will have minor surface errors, that are removed in a latter polishing process of the injection mould tool. We are very much looking forward to evaluate the quality and assembly precision. It is exciting to see the real production grade parts arriving.


Marius is in China at the manufacturing plant to ensure that all electronic parts are properly tested when they are built next week. As soon as Marius tested them on site, a handful is shipped to Munich, Germany where our software team will upload test software to the device. Another few will be used for wireless performance testing. 


If we manage to make prototypes in time (it is tight), we'll show those at CES in Las Vegas early January. We have a booth in Eureka Park.


If all works well with the pre production builds we are making, the timeline would be:

Developer kit expected to ship in January

Early bird pledges expected to ship in February

November shipments expected to ship in late February/early March

January shipments expected to ship in late March/ early April.

Feedback on Kickstarter updates

The team is committed and working hard to bring The Dash together. We are working at our limits to make this real. Curveballs are thrown at us constantly and it is challenging to keep the mood up sometimes. 

When I send an update on our progress, the team eagerly reads your comments. We are proud and slightly astonished by the amazing support with positive and supportive comments.  It is very much appreciated and helps the team to work even harder. Thank you!


The BRAGI Team & Nikolaj

BRAGI UPDATE – Bragi in New York, unveiling of a few hidden gems, wireless performance


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