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The Craft Your Own Bitters kit brings the satisfaction of making delicious bitters into the homes of cocktail lovers everywhere.
The Craft Your Own Bitters kit brings the satisfaction of making delicious bitters into the homes of cocktail lovers everywhere.
The Craft Your Own Bitters kit brings the satisfaction of making delicious bitters into the homes of cocktail lovers everywhere.
922 backers pledged $58,547 to help bring this project to life.

About this project

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The Craft Your Own Bitters Kit

$58,547

922

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Some recent mentions of CYOB in the press and social media!
Some recent mentions of CYOB in the press and social media!
It really is the handsomest kit for making bitters at home.
It really is the handsomest kit for making bitters at home.
The fine mesh strainer is custom machined to nest into the funnel.
The fine mesh strainer is custom machined to nest into the funnel.
The kit includes everything you need to make bitters for yourself and loved ones.
The kit includes everything you need to make bitters for yourself and loved ones.
A few delicious recipes that call for bitters. For these and more recipes, visit HellaBitters.com
A few delicious recipes that call for bitters. For these and more recipes, visit HellaBitters.com

Simply put, bitters create layers of flavor and structure that just wouldn’t exist without them. They’re like salt and pepper for your drinks. A few dashes add flavor and character to your favorite cocktails, seltzer water and are great additions to your cooking adventures as well.

We brought this project to kickstarter because we believe in it and we can’t do it alone. The Craft Your Own Bitters kit has sizable upfront manufacturing costs well beyond the resources of a startup like ours. We’ve invested all we can. Crowd-funding this project is the most viable option we have. We’re really proud of this kit and believe our community will be as excited about it as we are.

You get to choose exactly which swag you want when the project closes successfully. Please help us get there by pledging and sharing!
You get to choose exactly which swag you want when the project closes successfully. Please help us get there by pledging and sharing!
You get to choose exactly which swag you want when the project closes successfully. Please help us get there by pledging and sharing!
You get to choose exactly which swag you want when the project closes successfully. Please help us get there by pledging and sharing!
A lot of research goes into curating the perfect components and flavors.
A lot of research goes into curating the perfect components and flavors.
Here's a look at the packaging design process. Before and After.
Here's a look at the packaging design process. Before and After.

Hella Bitter is an all-natural craft bitters company committed to being the premium alternative to mass- produced and often artificially flavored extracts. What began in a mason jar has evolved in just a few years into one of the fastest growing craft bitters companies around. Founded in Brooklyn, and thriving in NYC, our passion for quality has been there since the beginning and it's how we went from being a weekend project, to a bitters company in serious pursuit of the delicious.

As we've grown we've never lost sight of the craftsmanship of our products. It's a quality we believe belongs behind every bar and in the cabinets of every kitchen. Whether it’s a classic cocktail, a brand new recipe or a do-it-yourself kit, Hella Bitter is there to make your life more delicious.

Risks and challenges

The CYOB Kit isn’t our first venture. It’s the culmination of years of experience. It’s also the most challenging project we’ve set out to do thus far. We scrutinized every piece in the kit until we were confident it was the best. We spent months perfecting spice blends we could proudly endorse. We worked tirelessly with a gifted design team that would help make the manufacturing a reality. Bringing this idea to life was a sizable investment in the time and resource of a small company with little in the way of spare cash. When we decided Kickstarter was our only shot to make the kit a reality there was a communal spike in adrenaline. The chance of success, thrilling, the possibility of failure, crushing. As a unified team, we weighed the risks, contemplated the odds as best we could but in the end know the fate of this project is up to you.

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FAQ

  • If / when the project closes successfully (fingers crossed!) a brief survey will be sent out to backers based on their pledge level. At that time, backers can specify the proper shipping address and preferred swag specifications.

    Last updated:
  • We definitely want everyone to know the botanicals contained in each spice blend. In fact, they will be listed on each canister of dry ingredients. They're not depicted in the project because we had not produced a run of printed canisters by the time we shot the footage. Here's the list that will be in each kit:

    Citrus Dry Blend:
    Orange Peel
    Gentian Root
    Angelica Root
    Cassia Bark
    Black Peppercorn
    Allspice
    Ginger
    Coriander
    Cardamom

    Aromatic Dry Blend:
    Cassia Bark
    Rose Hips
    Nutmeg
    Gentian Root
    Angelica Root
    Black Peppercorn
    Allspice
    Star Anise

    Last updated:
  • Each canister has enough dry blend to make one batch of bitters.

    Last updated:
  • We absolutely want your CYOB to live through many many batches of specialty bitters making. If / when the project closes successfully, we will definitely get to work on producing refills and make them available where ever CYOB is sold.

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    HELLA LOVE - Your pledge means the world to us. Thank you so much for your show of support. Can't wait to high-five you in person!

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    27 backers
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  2. Reward no longer available

    Pledge $45 or more About $45

    HELLA EARLY SPECIAL - Get the Craft Your Own Bitters kit. This includes 2 glass jars, 4 two oz dropper bottles, 1 custom fine mesh strainer, 1 custom machined funnel, and proprietary spice blends for both Aromatic and Citrus bitters. US shipping included.

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    Ships to Anywhere in the world
    Reward no longer available 250 backers
    $
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  3. Select this reward

    Pledge $50 or more About $50

    ONE CYOB KIT - Get the Craft Your Own Bitters kit. This includes 2 glass jars, 4 two oz dropper bottles, 1 custom fine mesh strainer, 1 custom machined funnel, and proprietary spice blends for both Aromatic and Citrus bitters. US shipping included.

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    366 backers
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  4. Select this reward

    Pledge $70 or more About $70

    ONE CYOB KIT PLUS LIMITED EDITION SWAG - add 1 piece of Hella Bitter merchandise to your CYOB kit. Just specify which item you want upon checkout: Hella Bitter Salt&Pepper pack, ring-spun cotton t-shirt (available in standard crew neck and women's v-neck), or snap back baseball cap. US shipping included.

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    92 backers
    $
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  5. Select this reward

    Pledge $85 or more About $85

    ONE CYOB KIT PLUS SWAG x 2 - add two pieces of Hella Bitter merchandise to your CYOB kit. Just specify which item you want upon checkout: Hella Bitter Salt&Pepper pack, ring-spun cotton t-shirt (available in standard crew neck and women's v-neck), or snap back baseball cap.

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    Ships to Anywhere in the world
    24 backers
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  6. Select this reward

    Pledge $90 or more About $90

    TWO CYOB KIT SPECIAL - Get two Craft Your Own Bitters kits. You an give one away as a gift and keep one for yourself. US shipping included.

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    81 backers
    $
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  7. Select this reward

    Pledge $100 or more About $100

    ONE CYOB KIT PLUS SWAG x 3 - add all three pieces of awesome Hella Bitter merchandise to your CYOB kit: Hella Bitter Salt&Pepper pack, ring-spun cotton t-shirt (available in standard crew neck and women's v-neck), and snap back baseball cap.

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    Ships to Anywhere in the world
    32 backers
    $
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  8. Select this reward

    Pledge $250 or more About $250

    GROUP GIFTING - six (6) CYOB Kits: Great idea for rewarding your hard working team or gifting an awesome group of friends. For larger CYOB Kit quantities, pledge an additional $250 per set of 6.

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    Ships to Only United States
    14 backers
    $
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  9. Select this reward

    Pledge $1,000 or more About $1,000

    CLASS IS IN SESSION - Private bitters making class for you and ten friends at a to-be-announced New York City location. Join the Hella Bitter team for an evening of bittered education.

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    Limited 2 backers
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Funding period

- (30 days)