Simply put, bitters create layers of flavor and structure that just wouldn’t exist without them. They’re like salt and pepper for your drinks. A few dashes add flavor and character to your favorite cocktails, seltzer water and are great additions to your cooking adventures as well.
We brought this project to kickstarter because we believe in it and we can’t do it alone. The Craft Your Own Bitters kit has sizable upfront manufacturing costs well beyond the resources of a startup like ours. We’ve invested all we can. Crowd-funding this project is the most viable option we have. We’re really proud of this kit and believe our community will be as excited about it as we are.
Hella Bitter is an all-natural craft bitters company committed to being the premium alternative to mass- produced and often artificially flavored extracts. What began in a mason jar has evolved in just a few years into one of the fastest growing craft bitters companies around. Founded in Brooklyn, and thriving in NYC, our passion for quality has been there since the beginning and it's how we went from being a weekend project, to a bitters company in serious pursuit of the delicious.
As we've grown we've never lost sight of the craftsmanship of our products. It's a quality we believe belongs behind every bar and in the cabinets of every kitchen. Whether it’s a classic cocktail, a brand new recipe or a do-it-yourself kit, Hella Bitter is there to make your life more delicious.
Risks and challenges
The CYOB Kit isn’t our first venture. It’s the culmination of years of experience. It’s also the most challenging project we’ve set out to do thus far. We scrutinized every piece in the kit until we were confident it was the best. We spent months perfecting spice blends we could proudly endorse. We worked tirelessly with a gifted design team that would help make the manufacturing a reality. Bringing this idea to life was a sizable investment in the time and resource of a small company with little in the way of spare cash. When we decided Kickstarter was our only shot to make the kit a reality there was a communal spike in adrenaline. The chance of success, thrilling, the possibility of failure, crushing. As a unified team, we weighed the risks, contemplated the odds as best we could but in the end know the fate of this project is up to you.Learn about accountability on Kickstarter
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