About this project
Hello! I'm Nad, a watch aficionado and entrepreneur. Last Spring, I launched Helgray, a new watch brand, here on Kickstarter. The first model line, inspired by WWI military watches, was a huge success with our 737 backers.
The feedback and encouraging words were overwhelming. This convinced us to come back with a new design. This new watch is inpsired by another era, with completely different aesthetics, but with that same Helgray philosophy: to create affordable watches, inspired by vintage timepieces, powered by modern mechanics.
The Helgray Silverstone is a racing chronograph inspired by the 1960's motorsports era.
We achieved an uncluttered look while still providing a completely usable chronograph function by laying out the dial in a 2-register format.
The date window at 6 o'clock keeps the dial balanced and symmetrical.
To differentiate itself from huge fashion watches that are going out of style as quickly as they came in, the case diameter is set at a modern, yet conservative 40mm. It is a very versatile size, easily dressed up or down depending on the attire. It is perfectly wearable by both men and women.
The mix of brushed and polished surfaces creates an interesting play of textures, mixing different types of reflections when hit by light.
The slightly domed crystal creates nice curved reflections when looking at the face at an angle, but it avoids the significant distortion and the added thickness of high domed crystals.
We added depth and texture to the dial without cluttering it with unnecessary decoration by using applied indices covered in luminescent paint together with recessed subdials with sunburst pattern.
For the case, we used one of the best alloys ever made: surgical-grade 316L stainless steel. It is extremely durable and strong.
We chose sapphire for the crystal for its high resistance to scratches.
The hour indices and hands have Swiss Super Luminova C3 pigment application. This is the strongest and longest-lasting non-radioactive photo-luminescent pigment available.
At the heart of the watch is a Time Module (Seiko) VK64 Meca-Quartz movement made in Japan.
The VK64 is hybrid movement. It combines a quartz module for time-keeping, and a mechanical module for the chronograph function.
The quartz provides super accurate time-keeping (+/- 0.7 second / day), low maintenance, it has grab-and-go convenience, and it keeps the cost affordable.
The long chronograph sweep second ticks 5 times per second, providing high precision and a smooth rotation around the dial. The start, stop, and reset buttons have a mechanical feel, and they instantly reset the chronograph hands to zero like a purely mechanical chronograph would do.
Once the design renderings were done, we produced the technical drawings. We sent those to our manufacturing partner so that they could validate the engineering and feasibility of this watch.
Our previous experience and our established relationship proved extremely valuable in communicating our requirements and expectations with our suppliers.
We agreed on the different processes that would be used to make the different parts and the specs and design were then locked down.
The next step was to make a set of prototypes that we would use to validate the design on the wrist, to inspect the quality of all components, and to test the durability.
Several weeks later, we received the prototypes. To put it simply, we were blown away! The Helgray Silverstone looked great, worked great, and felt great on the wrist.
- Case Diameter: 40 mm
- Case Thickness: 11 mm
- Lug Width: 20 mm
- Lug-to-Lug: 47 mm
- Crown: 6x3 mm, signed
- Crystal: Sapphire, slightly domed
- Case Material: 316L stainless steel
- Movement: Time Module (Seiko) VK64 meca-quartz chronograph
- Strap: 20 mm, leather, tapers down to 18 mm
- Clasp: 18 mm deployant, signed
- Bonus Bracelet: 20 mm, stainless steel, tapers down to 18 mm, solid end-links
- Water Resistance: 5 ATM (50 m)
- Dial: choice of 4 colors - white, black, blue, or green
We're now ready to make the Helgray Silverstone available to watch aficionados around the world. The design is finalized, the technical drawings are validated, and the tooling is already made. We tested the prototypes for several months and we are fully satisfied with the look, feel, and quality of the watch.
Our manufacturing partners are ready to start production as soon as we give them the go ahead. They will start manufacturing the different parts and, when ready, they will move on to assembly, quality control, and water resistance testing.
The complete watches will then be shipped to us for the final inspection and quality control before dispatching to our backers.
We need to order a minimum of 400 watches to keep the price reasonable, and that's where you come in. By becoming a backer of our project, you will help us pay for the first production run, and in exchange you will receive a beautiful watch with an impressive spec sheet at a highly discounted price!
By pledging today, you are securing a Helgray Silverstone watch and making sure you receive it as early as possible. You are also locking in the special Kickstarter price. The first 200 backers will get a watch for $229 ($120 off the retail price of $349). The next 400 backers will get a watch for $249 ($100 off retail price). The next 600 backers will get a watch for $279 ($70 off retail price).
If you wish to buy more than one watch, we made combos available for 2, 3, or 4 watches where you save even more and enjoy free shipping worldwide!
Our reach only goes so far beyond our networks. Liking us on Facebook or sending a few quick emails to friends and family can go a long way to help ensure the success of this campaign!
We hope that you love our watches as much as we do and pledge your support in order to receive one of the very first Helgray Silverstone watches!
Thank you so much for being a part of this project!
Risks and challenges
We realize creating and delivering a product is a complicated process and often comes with unexpected hiccups. That is why we have been preparing.
We have spent the past several months making sure our supply chain is in check. We have a well-established relationship working with a reliable manufacturing partner. We have previous experience and we're prepared to deal with fulfillment of preorders. We also have contingency plans for all the steps that are out of our control.
We're going to keep our backers informed during the production process. We'll do this with regular updates and sharing pictures as often as possible, for example when the watch cases are finished, when the dials are printed, during final assembly, when the final presentation boxes are made, etc…
If somewhere along the way we find that there is a setback in production, or that we cannot make the timeline, we will be as transparent as possible to keep all of our backers informed.
In the end, we want to make Helgray a long-lasting brand of affordable watches. We will do whatever it takes to fulfill our promises and to deliver watches that will exceed our backers’ expectations!Learn about accountability on Kickstarter
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