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NZ$ 47,698
pledged of NZ$ 80,000pledged of NZ$ 80,000 goal
431
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, July 11 2019 9:25 PM UTC +00:00.

NZ$ 47,698
pledged of NZ$ 80,000pledged of NZ$ 80,000 goal
431
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, July 11 2019 9:25 PM UTC +00:00.

About

Mālō E Lelei! We Are Heilala.  

We’ve been producing the world’s most awarded vanilla since 2002, partnering with world class restaurants and bakeries like Gramercy Tavern, Eleven Madison Park, The Grill & The Pool, and Ovenly to deliver delicious vanilla extract, pastes, beans, and more.

Now, exclusively through our Kickstarter campaign, we’re expanding our line with decadent new flavors infused with pure vanilla—coffee, berry, cocoa, pumpkin spice, peppermint, and oak aged vanilla! 

Plus—when you pledge for any reward above NZ$ 55, we'll plant a vanilla plant in your name!

Our new lineup of vanilla extracts is sure to delight experienced and novice chefs and bakers alike. For the first time only on Kickstarter!
Our new lineup of vanilla extracts is sure to delight experienced and novice chefs and bakers alike. For the first time only on Kickstarter!

"Why This Vanilla Is Loved by Michelin-Starred Pastry Chefs" WSJ Magazine

Some incredible creations made with Heilala vanilla.
Some incredible creations made with Heilala vanilla.

Our Story

In 2002, a hurricane hit the Kingdom of Tonga, a chain of islands in the South Pacific (near Fiji). After the disaster, a retired New Zealand farmer named John Ross rallied a group of friends to help with clean up one of the islands; Vava’u. Humbled by his help, a local family gifted John a plot of land on the island in exchange for him providing employment to the local community.   

Soon after, John found out that vanilla had grown on the island before—so he traveled around the globe (to Tahiti, Reunion Islands, Mexico, and Costa Rica) to learn all he could about it. He discovered unique ways to plant and harvest all types of crops, and took those tips back with him to Vava’u. Upon his return, he planted his first crop of vanilla beans and harvested it three years later — all 99 pounds of it!  

The beautiful islands of Tonga.
The beautiful islands of Tonga.

Upon harvesting, John’s daughter Jennifer took on the mission of finding a home for this vanilla. It was an easy sell with local New Zealand chefs, who said it was the best vanilla they'd ever had. At that point, Jennifer and her father knew they had something special—and together, they co-founded Heilala. 

Providing employment and infrastructure across a number of communities, Heilala still to this day makes a significant impact on the Tongan economy—especially among its female employees. 

Vanilla from flower, to bean, to dried.
Vanilla from flower, to bean, to dried.

Heilala is known for being a high-quality, all-natural vanilla brand—but also for delivering truly delicious flavor. From our distinctive flavor and counter-worthy packaging, to our humanitarian origin and mission that continues to this day, using Heilala feels as good as it tastes.  

Some delicious Vanilla-infused recipes.
Some delicious Vanilla-infused recipes.

Heilala Today

Since vanilla is always paired with other flavors, we thought, why not combine them? We’ve been dreaming up new fusions and are proud of what we’ve landed on as we expand our line with decadent new flavor-infused vanilla extracts.

We are so excited about launching this new line on Kickstarter—at a special discount just for you!—and know it will provide professional and home bakers with endless inspiration for their creations. 

Coffee Vanilla Extract

Caffeine-lovers will revel in the smoky infusion of coffee with our coffee-vanilla extract. Perfect for use in cheesecakes, banana bread, and even home brew craft beer.  

Berry Vanilla Extract

For a vibrant, strawberry and raspberry flavor, go with our berry infused extract. Goes great in white chocolate fudge, meringues, kombucha or home-made granola. 

Cocoa Vanilla Extract

Our sinfully creamy cocoa infused extract is perfect for the sweet-toothed among us. Add a dash to cupcakes, tiramisu, creme brulée, cookies, and chocolate cake.

Pumpkin Spice Vanilla Extract

For an irresistibly nutty, smooth pop of flavor, you’ll want our Pumpkin Spice infused vanilla Extract. Add it to your coffee, pumpkin pie, sugar cookies, and mulled wine.  

 Peppermint Vanilla Extract

A bold holiday favorite, our peppermint vanilla extract is a blend of invigorating mint oils making a wonderful addition to chocolate bark, cupcakes, hot chocolate or cocktails.  

Oak aged vanilla 

Just like our original vanilla extract, but with a more robust, deep, sultry flavor profile. Add it to virtually anything—milkshakes, rice pudding, oatmeal bowls, and waffles batter—you name it!

We can't wait to see what you create with this variety of new flavors! 

Our full Heilala lineup.
Our full Heilala lineup.

Building A Local Legacy 

For us, vanilla is much more than a flavor — it's our way of helping the people of Tonga build a thriving local industry and rich future for their children. We're thankful for the incredible community that's gathered behind Heilala, and are committed to creating social impact and inter-generational self-sufficiency, all while harvesting the world's best quality vanilla.  

Some of our lovely farmers, team, and their families.
Some of our lovely farmers, team, and their families.
Heilala has control over the entire vanilla growing, manufacturing, and distribution process.
Heilala has control over the entire vanilla growing, manufacturing, and distribution process.
Vanilla bean drying stages.
Vanilla bean drying stages.

Show Us Your Flavor!

Vanilla usually gets a bad rap. Boring. Bland. Plain. 

Heilala vanilla is just the opposite — complex, rich, and bursting with flavor. It's a star in its own right, but can just as easily balance, mellow, and give depth to baking. 

Of course it's delicious in cookies and cake, but there's so much more you can do with vanilla. Check out quick, savory, and unexpected recipes curated by our team, partners, and community — and share your own creations with us on social at @HeilalaVanilla. 

Duck curry; chia seed breakfast bowls; pork chop with fennel salad.
Duck curry; chia seed breakfast bowls; pork chop with fennel salad.
Some community creations featuring Heilala.
Some community creations featuring Heilala.

As Featured In

The different textures of Heilala Vanilla
The different textures of Heilala Vanilla

Our Team

Jennifer Boggiss, Co-Founder and CEO

Jennifer was searching for a new challenge and a ‘purpose’ driven career when her father John started growing vanilla in Tonga. Today, after joining as co-founder and CEO, she has strong and respected connections in Tonga along with close relationships with the women who manage Heilala Vanilla Tonga and wider community groups within Tonga.

Ruby Grant, General Manager of Sales and Marketing

Ruby joined Heilala in 2010 with a background in design and advertising. She has built Heilala’s retail, foodservice and recently established digital channels. Ruby leads sales and marketing across all channels and markets. 

John Ross, Supply Chain Manager and Co-Founder

John has been active and hands on in supporting many communities and villages in Tonga since 2002, working alongside farmers in developing vanilla farms. John has a wide and respected network in Tonga with farmers, community groups and the Royal family.

Garth Boggiss, Technical Director

Garth leads Research and Development, Production and Operations at Heilala Vanilla. Since the conception of Heilala, Garth has been the ‘vanilla maker’ creating and experimenting with vanilla extraction and growing vanilla in a thermally heated plastic house at the family property in New Zealand. He has developed specialized equipment and works closely with Heilala’s research partners.

Sela Latu, Tonga Farm Manager

Sela is the granddaughter of Laulille Latu, the village chief who gifted John the original plot of land. She has grown up around vanilla and worked at the farm since leaving high school. Sela liaises with smallholder growers in Tonga and is responsible for buying, curing and drying the island’s annual crop.


Why Kickstarter?

A big part of Heilala has been forming a community. We started by helping out a group of people when they needed it most, and they have given us so much in return. Now, we’re turning to Kickstarter to once again harness the power of a community—to connect with people who believe in our mission and our work, and to have them as part of the Heilala family. 

We know this platform is about bringing people together, which is exactly how Heilala was formed. We’re excited to bring this project to life with you!

Children are a happy presence on our Heilala plantations.
Children are a happy presence on our Heilala plantations.

 Thank You! 

Ruby and Jennifer from the Heilala team.
Ruby and Jennifer from the Heilala team.
Join our vanilla revolution!
Join our vanilla revolution!
Vanilla infused apple-raspberry pie.
Vanilla infused apple-raspberry pie.
Waffles with vanilla syrup? Sign us up!
Waffles with vanilla syrup? Sign us up!

Risks and challenges

We’ve been creating vanilla products for over 10 years, so we know how the process goes! We’ve completed our testing of these flavors and just need to hit the green light on production. Should anything go off track with our development, timing, or delivery, we’ll tell all our contributors right away.

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Support

  1. Make a pledge without a reward

    NZ$
    About $7
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  2. Select this reward

    Pledge NZ$ 15 or more About $10

    The Heilala Recipe E-Book 📖

    Only available through this campaign!
    You'll get a special Heilala cookbook of 10 recipes, curated by our team and Erin Clarkson of Cloudy kitchen.

    Includes:
    • Heilala recipe e-book
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    3 backers
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    About $10
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    Pledge NZ$ 20 or more About $13

    One Flavored Vanilla Extract

    You'll get one of our new flavored vanilla extract of your choosing, to be confirmed in our post-campaign survey.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala recipe e-book
    • 1 x Flavored Vanilla Extract 1.69 fl oz (of your choice)
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    71 backers
    NZ$
    About $13
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    Pledge NZ$ 23 or more About $15

    Beautiful Vanilla Beans 🌱

    You'll get two freshly harvested and cured Heilala Vanilla Beans with a very unique aroma and flavor profile, perfect for splitting and scraping and adding the vanilla caviar to your favorite recipe.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala recipe e-book
    • 2 Heilala Vanilla Beans in a glass canister
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    Limited (79 left of 100) 21 backers
    NZ$
    About $15
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    Pledge NZ$ 45 or more About $30

    Vanilla Duo (Syrup & Sugar!) 🌸

    You'll get the duo below.

    Vanilla Syrup
    Sweet and versatile with a smooth vanilla flavor, it's the perfect addition to everything from breakfasts and beverages to desserts.

    Vanilla Sugar
    We infuse premium organic golden sugar with vanilla extract, then mix it with finely ground vanilla beans.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala recipe e-book
    • Heilala Vanilla Syrup 16.90 fl oz
    • Heilala Vanilla Sugar 7.05 oz
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    Limited (23 left of 50) 27 backers
    NZ$
    About $30
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    Pledge NZ$ 50 or more About $33

    Adopt A Vanilla Plant 🌴

    You'll have your very own vanilla plant right in our Heilala plantation! We'll even send you an e-certificate once it's planted.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Vanilla plant in our Heilala plantation
    • Heilala recipe e-book
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    12 backers
    NZ$
    About $33
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    Pledge NZ$ 55 or more About $37

    Our Classic Baking Kit 🎁

    You'll get our two most popular vanilla products below, along with our recipe e-book.

    Heilala Vanilla Extract
    Our unique three-month cold-extraction process gently draws out and preserves the delicate aromatics and produces a 100% pure product.

    Heilala Vanilla Paste
    Pure seeds are suspended in vanilla extract, resulting in a spoonable paste.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala recipe e-book
    • Heilala Vanilla Extract 1.69 fl oz
    • Heilala Vanilla Bean Paste 2.29 fl oz
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    Limited (13 left of 100) 87 backers
    NZ$
    About $37
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    Pledge NZ$ 95 or more About $63

    Early Bird: Flavored Vanilla Extracts 💫

    35% off retail price | Only through KS
    You'll get all six of our new seasonal flavors: coffee, berry, cocoa, pumpkin spice, peppermint, and oak barrel-aged vanilla extracts.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala flavored vanilla extracts
    • Heilala recipe e-book
    Less
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    Ships to Anywhere in the world
    Limited (134 left of 300) 166 backers
    NZ$
    About $63
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  9. Select this reward

    Pledge NZ$ 125 or more About $83

    KS Exclusive: Flavored Vanilla Extracts✨

    20% off retail price | Only through KS
    You'll get all six of our new seasonal flavors: coffee, berry, cocoa, pumpkin spice, peppermint, and oak barrel-aged vanilla extracts.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • Heilala flavored vanilla extracts
    • Heilala recipe e-book
    Less
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    Ships to Anywhere in the world
    Limited (88 left of 100) 12 backers
    NZ$
    About $83
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  10. Select this reward

    Pledge NZ$ 230 or more About $153

    A Whole Year Of Heilala! 🌈

    You'll get a surprise Heilala product every month for 12 months—each delivery holds something completely different!

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • One year of Heilala products
    • Heilala recipe e-book
    Less
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    Ships to Anywhere in the world
    Limited (35 left of 50) 15 backers
    NZ$
    About $153
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  11. Select this reward

    Pledge NZ$ 500 or more About $332

    Baking workshop at Ovenly in Brooklyn 🧁

    You and a friend will join Ruby and Jennifer from the Heilala team for an exclusive baking workshop at Ovenly’s new bakery in Brooklyn! Learn new ways to create delicious treats, all with Heilala Vanilla.

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations and our Classic Baking Kit featuring Heilala Vanilla Extract & Paste.

    (Airfare and accommodations not included.)

    Includes:
    • Heilala recipe e-book
    • Heilala Vanilla Extract 1.69 fl oz
    • Heilala Vanilla Bean Paste 2.29 fl oz
    Less
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    Limited (4 left of 4) 0 backers
    NZ$
    About $332
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    Pledge NZ$ 532 or more About $354

    48 x Flavored Vanilla Extracts

    You'll get 8 x six packs of our new flavored vanilla extracts (48 extracts total).
    Exclusively through Kickstarter, 40% off!

    Plus, you’ll get the Heilala recipe e-book to inspire your own creations.

    Includes:
    • 48× Heilala flavored vanilla extracts
    • Heilala recipe e-book
    Less
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    Ships to Anywhere in the world
    Limited (7 left of 10) 3 backers
    NZ$
    About $354
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    Pledge NZ$ 1,000 or more About $665

    Heilala Vanilla Desserts In NYC 🍨

    You and a guest will enjoy a selection of desserts—featuring Heilala Vanilla—at one of our favorite NYC restaurants Gramercy Tavern, with our co-founder Jennifer Boggiss. We'll follow up after the campaign's completion with all the details!

    Plus, you’ll get everything in the "Includes" section below.

    (Airfare and accommodations not included.)

    Includes:
    • Heilala flavored vanilla extracts
    • Vanilla plant in our Heilala plantation
    • Heilala classic baking kit
    • Sweet vanilla duo
    • Heilala recipe e-book
    • Harvested and cured vanilla beans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (4 left of 6) 2 backers
    NZ$
    About $665
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    Pledge NZ$ 6,000 or more About $3,988

    Visit Our Plantation + Whale Watch 🏝

    You'll get a four-day tour of the vanilla plantations in Tonga, with our founder John Ross! A unique experience offered through this campaign for the first time.

    In addition you will get a once in a life time whale watching trip. Tonga is one of the only three places in the world where it is possible to have the unique experience of swimming with the gentle giants, Humpback whales. These whales come to the Vava'u Islands each year from July to October which also happens to be during vanilla harvesting season. The whales leave the open ocean to give birth to their calves in the warm and protected tranquil waters of Vava'u.

    Accommodation and meals for two people included on the island of Vava'u based on a twin share.

    Plus, you’ll get everything in the "Includes" section below.

    (Airfare not included)

    Includes:
    • Heilala flavored vanilla extracts
    • One year of Heilala products
    • Heilala classic baking kit
    • Sweet vanilla duo
    • Heilala recipe e-book
    • Vanilla plant in our Heilala plantation
    • Harvested and cured vanilla beans
    Less
    Estimated delivery
    Limited (4 left of 4) 0 backers
    NZ$
    About $3,988
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