What HEBE LIFE stands for
We are a traveling brand dedicated to a life on the road. We provide equipment for those who want to stay out traveling and have gear that fits their life and style.
If you look at most traveling backpacks - they are made out of synthetic materials and look technical. When we set out to create HEBE LIFE - we were inspired by the way we love to travel the world. Slower, more natural and for sure with trips that had a real impact on us. For this, we needed a backpack that lived up to our expectations and was looking less technical and more natural and human - just the way we approached our trips...
The usual approach is that brands sell their products to distributors. They then pass the product on to retailers - who keep 50% of the retail price to pay the cost of their operations. Those costs add up and make it impossible for small brands to sell premium products at affordable prices, because of all the middle men. This is why we are coming to Kickstarter so we can invest everything into the materials of the backpack and keep it at an affordable price point for you!
Have a look at this preview video of our Ciudad Backpack - by Bo Ismono
The Mundo backpack is your perfect companion for the road. Made out of 100% waxed cotton and metal toggles, this bag arrives with the quality you always wanted to travel with. Combined with a look that reflects your lifestyle, the Mundo backpack is the perfect fit for any longer trip you will go on. And hey, you might never come back...
The Ciudad backpack is what you need for a tough day out in your favorite place. Home. Or for a short weekend trip with your friends! This 30L backpack is big enough to feature all the gear and things you carry around with you. Arriving with a special laptop compartment to protect your machine.
We always enjoyed traveling. Being outside and experiencing new cultures is one of the things in life you will never regret. Looking at the gear we saw people traveling with - we felt that most backpacks are overbuilt and use poor materials for such long adventures. We felt that people traveled with high spirits, but didn't have the backpacks that reflected their style and lived up to the expectations.
The name HEBE is derived from the greek goddess of youth. This is part of our idea of keeping your head fresh and never to stop exploring. A life lived with the idea of youth. Our logo reflects the mountains and the sea and of course, the endless summer.
Since January 2015 we have been working on HEBE LIFE. What started out with a simple idea - the creation of premium travel gear - very soon developed into the creation of a backpack. For us, this is the way we travel the world and we wanted to bring something to consumers that is meaningful and changes the way they approach their trips and outdoor gear. A lot of backpacks are highly technical and try to solve tons of different problems.
HEBE LIFE takes a reduced approach towards design and combines this with the best materials and look we could find, while still delivering you all the functions you need while out exploring. The results of endless brainstormings and great discussion are the Mundo and Ciudad backpacks.
So who do you need for a good team? Well a bit of everything in everyone. Above you can see the people who have worked passionately on this project and by no means, only in the segments given above. As a team we have helped each other in every possible way!
There are many more people that have helped to make this project come to live. From all the support we have received from our families to the countless friends that have tested our product and are part of the images and videos you can see in this campaign.
Without them, nothing of this would have been possible!
Our fulfilment will be supported by:
Risks and challenges
After two years of developing and testing various prototypes, we are confident that we have the best design possible made with the best materials available. We realize there is always the possibility of setbacks when bringing a product to market and have planned accordingly. We have worked in several roles before from product design and development to logistics for bigger consumer brands - so this is not the first product we are putting our hands on. Especially for backpacks, the fit is key. We have tested ours for over a year now and taken all learnings into our final design.
We have been working with our manufacturing team for the past 18 months in getting the design ready for mass production. We've also allotted enough of a cushion in our timeline so that any unforeseen setbacks will not delay the delivery date for our backers.
If, despite all of our planning, we are still delayed in our delivery, we will make communication with our backers a priority, and keep you informed of the progress every step of the way.
We are committed to you, just as we are committed to bringing an amazing new product to the market.Learn about accountability on Kickstarter
- (37 days)