About this project
New Stretch Goal Introduced. We have went a mile longer to bring something of a prototype to production. In a beautiful moss nubuck green, our boat shoes will come in our signature fit and memory foam insoles. We have also added mesh detailing for breathability and for that extra stretch where it matters. We will offer this as an option to all backers, as long as we hit our very achievable 35,000 AUD goal. (**The Oakleigh falls under our 2nd generation shoe category**)
Asia Pacific's Top Fashion Blogger: Cheesie @Cheeserland wearing our first generation Little Collins Slips:
As Featured On:
In 2012, two friends and I grew frustrated by the lack of functional innovation, which was being showcased in the footwear industry. It seemed as though we all just got used to getting blisters, repetitive styles, and ill-fitting shoes. Our aim was to create a brand which offered the ultimate in forward-thinking footwear. It was from this thought, that HeavyTaste was born.
We also wanted to celebrate Australia in our products, which is why we took inspiration from prominent Australian streets, in the design phase of our shoes.
What we have created is the Street Slip.
We work with smaller disadvantaged manufacturers to design and produce handmade shoes, using genuine leather. Mind you, we were surprised by how skilled these artisans were. We combined traditional skills with technology to reinforce our shoes with trademarked padding for comfort, and incorporating styles fit for both males and females. What we wanted was a truly functional footwear that comes without a loss of aesthetics.
A Few Words From The Artisan.
True innovation lies in the simplest of ideas. Our simple idea –change the cut of our shoes.
By 2013, with a year of meticulous research and development, we were able to create a shoe cut unique to HeavyTaste. No other brand in the world has such a cut, as we developed a unique last which allows us to produce the ultimate slip-on style shoe.
Unlike oxford and brogues, the Street Slip’s ease of wear allows the wearer to put them on in a matter of seconds.
Unlike loafers, the cut allows the shoe to mould to the wearers’ feet to ensure a strong hold, and no slippage.
Our choice of materials have allowed for our slip, after a few wears, to mould like a glove to the wearer’s feet!
The Perfect Couple.
We have worked hard and long to make our slips genderless. If you are looking for a pair of trendy and comfortable kicks that would work great alone or even better in couples, then look no further!
A detailed narrative
Our first generation Street Slips were part of our SS 13/14 Collection with the pictures above being part of our debut lookbook 'Golden Days'
Working with, and supporting, social enterprises are the cornerstones of HeavyTaste. With these in mind, we support our partners by purchasing their goods, which we then pass onto the customer at no additional cost. This innovative transactional relationship is the concept HeavyTaste champions.
We are proud to be partnering with STREAT, an Australian social enterprise, and supporting the work they do to improve the lives of the most disadvantaged youths in our local communities.
For more information on Streat please visit them at www.streat.com.au.
We understand that a product like this may be ambiguous in response. Hence, we took our own initiative to launch our first batch of Street Slips. After 3 months in operation we are now confident that there is definite demand for our products. We have been truly thankful for the support our first batch of customers have given us.
With such success, we are aiming to champion our product and concept innovation to a global market. We are asking the Kickstarter community for help in order for us to be able to launch our 2014 COLLECTION.
Our new generation Street Slips will see numerous improvements in terms of comfort. The above image describes such changes visually. In a nutshell, the new and improved Street Slip will spot a more wearable cut with maximized comfort levels and uncompromising quality. Additionally, all new generation Street Slips will come with Memory Foam Insoles with trademarked Arch Support as part of our commitment to wearable fashion.
NEWLY ADDED (SNEAKERS).
We have also decided to introduce our Sneaker version of the Street Slip in celebration of both Pop & Street culture. Remember, all our footwear are genderless!
We would like to thank all our backers with....
The below is a visualization of the Reward terms used.
Our guaranteed no-show socks
How our Invisible Socks are different.
Our Next Generation Collection
SIZING INFORMATION ARE AS FOLLOWS:
Heavytaste Footwear are EU sized. If you are unfamiliar or have never worn EU sized shoes before, we recommend downsizing by 1 size from your usual UK/US shoe size for the best possible experience.
We however, do recommend you to take your usual UK/US size for our Street Sneaks due to a slightly different last used.
If you are between sizes, always go for the lower end. Our StreetSlips are built to feel slightly tighter at the start but will mould to your feet like a glove, and expand after a wear or two. If there is preference for thicker socks feel free to take your original size.
New Sizes Available (09/02/14)
As per update, size EU45, EU 46, EU 47 & EU48 are now available and will fit a US13, US14, US15 & US16 (men) foot respectively.
Below are the conversion size charts we use on our shoes.
We always try our very best to assist with sizing. Feel free to email us at firstname.lastname@example.org if needed or to leave us here a message on Kickstarter. We will reply to your needs as soon as we can! Alternatively we will be on live chat at www.heavytaste.com.au during Australian business hours.
We understand that sometimes, especially for footwear there is need to first try out the shoe before being able to determine the right sizing.
We will accept all returns within 30 days of receipt of package as long as the package is returned to us in its original condition.
Returned packages will be posted FREE Australia wide. A minimal fee of $30 will be charged for returned worldwide delivery.
We have currently completed all our designs and technical details of the Street Slip. However, we will still be constantly testing for and improving on minor details of our product. Hence, if needed we will be updating the Kickstarter community and all our supporters on these changes.
Rest assured that we strive for perfection in everything we do and that all changes will improve the Street Slip experience.
At the end of the Kickstarter campaign, a survey will be sent out where which backers will mark the sizes they require. Updates via email will be consistently sent to all our backers on the progress of their orders. We expect to deliver 100% of our orders on the promised month.
For further information about HeavyTaste and the work that we have done in the past, feel free to have a look at the below:
We invite you on this exciting journey with us. We look forward in serving you better at HeavyTaste Australia!
Risks and challenges
HeavyTaste has been fully operational for a number of months. Thus, our relationships with our manufacturers, suppliers, and shippers are very strong.
Demand for our first batch has been overwhelming, and we have been able to fulfill 100% of our product shipment promises.
As for the rewards to our backers, we have ensured a conservative time frame so that you are guaranteed to get your products on time. If anything does arise throughout the process, we will always be as transparent as you need us to be.
Thank you for letting us share our story with you. We are looking forward to being able to continue offering our customers the most fashion-forward products on the market.
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