Put shoes on within 2 Seconds. An original concept on premium handmade genderless footwear. Brilliantly designed. Read more
This project was successfully funded on March 18, 2014.
About this project
New Stretch Goal Introduced. We have went a mile longer to bring something of a prototype to production. In a beautiful moss nubuck green, our boat shoes will come in our signature fit and memory foam insoles. We have also added mesh detailing for breathability and for that extra stretch where it matters. We will offer this as an option to all backers, as long as we hit our very achievable 35,000 AUD goal. (**The Oakleigh falls under our 2nd generation shoe category**)
Asia Pacific's Top Fashion Blogger: Cheesie @Cheeserland wearing our first generation Little Collins Slips:
As Featured On:
In 2012, two friends and I grew frustrated by the lack of functional innovation, which was being showcased in the footwear industry. It seemed as though we all just got used to getting blisters, repetitive styles, and ill-fitting shoes. Our aim was to create a brand which offered the ultimate in forward-thinking footwear. It was from this thought, that HeavyTaste was born.
We also wanted to celebrate Australia in our products, which is why we took inspiration from prominent Australian streets, in the design phase of our shoes.
What we have created is the Street Slip.
We work with smaller disadvantaged manufacturers to design and produce handmade shoes, using genuine leather. Mind you, we were surprised by how skilled these artisans were. We combined traditional skills with technology to reinforce our shoes with trademarked padding for comfort, and incorporating styles fit for both males and females. What we wanted was a truly functional footwear that comes without a loss of aesthetics.
A Few Words From The Artisan.
True innovation lies in the simplest of ideas. Our simple idea –change the cut of our shoes.
By 2013, with a year of meticulous research and development, we were able to create a shoe cut unique to HeavyTaste. No other brand in the world has such a cut, as we developed a unique last which allows us to produce the ultimate slip-on style shoe.
Unlike oxford and brogues, the Street Slip’s ease of wear allows the wearer to put them on in a matter of seconds.
Unlike loafers, the cut allows the shoe to mould to the wearers’ feet to ensure a strong hold, and no slippage.
Our choice of materials have allowed for our slip, after a few wears, to mould like a glove to the wearer’s feet!
The Perfect Couple.
We have worked hard and long to make our slips genderless. If you are looking for a pair of trendy and comfortable kicks that would work great alone or even better in couples, then look no further!
A detailed narrative
Our first generation Street Slips were part of our SS 13/14 Collection with the pictures above being part of our debut lookbook 'Golden Days'
Working with, and supporting, social enterprises are the cornerstones of HeavyTaste. With these in mind, we support our partners by purchasing their goods, which we then pass onto the customer at no additional cost. This innovative transactional relationship is the concept HeavyTaste champions.
We are proud to be partnering with STREAT, an Australian social enterprise, and supporting the work they do to improve the lives of the most disadvantaged youths in our local communities.
For more information on Streat please visit them at www.streat.com.au.
We understand that a product like this may be ambiguous in response. Hence, we took our own initiative to launch our first batch of Street Slips. After 3 months in operation we are now confident that there is definite demand for our products. We have been truly thankful for the support our first batch of customers have given us.
With such success, we are aiming to champion our product and concept innovation to a global market. We are asking the Kickstarter community for help in order for us to be able to launch our 2014 COLLECTION.
Our new generation Street Slips will see numerous improvements in terms of comfort. The above image describes such changes visually. In a nutshell, the new and improved Street Slip will spot a more wearable cut with maximized comfort levels and uncompromising quality. Additionally, all new generation Street Slips will come with Memory Foam Insoles with trademarked Arch Support as part of our commitment to wearable fashion.
NEWLY ADDED (SNEAKERS).
We have also decided to introduce our Sneaker version of the Street Slip in celebration of both Pop & Street culture. Remember, all our footwear are genderless!
We would like to thank all our backers with....
The below is a visualization of the Reward terms used.
Our guaranteed no-show socks
How our Invisible Socks are different.
Our Next Generation Collection
SIZING INFORMATION ARE AS FOLLOWS:
Heavytaste Footwear are EU sized. If you are unfamiliar or have never worn EU sized shoes before, we recommend downsizing by 1 size from your usual UK/US shoe size for the best possible experience.
We however, do recommend you to take your usual UK/US size for our Street Sneaks due to a slightly different last used.
If you are between sizes, always go for the lower end. Our StreetSlips are built to feel slightly tighter at the start but will mould to your feet like a glove, and expand after a wear or two. If there is preference for thicker socks feel free to take your original size.
New Sizes Available (09/02/14)
As per update, size EU45, EU 46, EU 47 & EU48 are now available and will fit a US13, US14, US15 & US16 (men) foot respectively.
Below are the conversion size charts we use on our shoes.
We always try our very best to assist with sizing. Feel free to email us at firstname.lastname@example.org if needed or to leave us here a message on Kickstarter. We will reply to your needs as soon as we can! Alternatively we will be on live chat at www.heavytaste.com.au during Australian business hours.
We understand that sometimes, especially for footwear there is need to first try out the shoe before being able to determine the right sizing.
We will accept all returns within 30 days of receipt of package as long as the package is returned to us in its original condition.
Returned packages will be posted FREE Australia wide. A minimal fee of $30 will be charged for returned worldwide delivery.
We have currently completed all our designs and technical details of the Street Slip. However, we will still be constantly testing for and improving on minor details of our product. Hence, if needed we will be updating the Kickstarter community and all our supporters on these changes.
Rest assured that we strive for perfection in everything we do and that all changes will improve the Street Slip experience.
At the end of the Kickstarter campaign, a survey will be sent out where which backers will mark the sizes they require. Updates via email will be consistently sent to all our backers on the progress of their orders. We expect to deliver 100% of our orders on the promised month.
For further information about HeavyTaste and the work that we have done in the past, feel free to have a look at the below:
We invite you on this exciting journey with us. We look forward in serving you better at HeavyTaste Australia!
Risks and challenges
HeavyTaste has been fully operational for a number of months. Thus, our relationships with our manufacturers, suppliers, and shippers are very strong.
Demand for our first batch has been overwhelming, and we have been able to fulfill 100% of our product shipment promises.
As for the rewards to our backers, we have ensured a conservative time frame so that you are guaranteed to get your products on time. If anything does arise throughout the process, we will always be as transparent as you need us to be.
Thank you for letting us share our story with you. We are looking forward to being able to continue offering our customers the most fashion-forward products on the market.
Support Innovation. This is the Skin You Wear.
HeavyTasteLearn about accountability on Kickstarter
Our Street Slips have standard width, in UK terms a standard D. That being said, we use extremely soft leather for the top, enabling our slips to mould to a wearer's feet after a few wears. Tried & tested by a few wide footed peeps!
Not only will you be one of they very first in the world to own a Street Slip (yes, this makes you a cool kid) but you will also be helping homeless/disadvantaged youth in obtaining a set of self-sustainable skills.
We have done a whole load of R&D before rolling out our product. Rest assured, that our shoes are constructed using a customized last built from scratch. We are pretty 101% sure of its uniqueness.
The answer is No. The final price that you see is the final price you will pay, with not a single cent more. Our prices are as competitive as can be (genuine leather, handmade foorwear). Why buy another pair of shoes that are not as unique, not as functional (maybe more expensive?) and does not contribute in anyway to society at large. We strongly believe in corporate social essentiality (a term we came up with) right from the very start.
Our 2nd Gen slips have been improved in terms of cut, comfortablity and aesthetics. They hold better and is slightly more comfortable with the use of better materials and memory foam insoles albeit the slightly higher price.That being said, our 1st Gen Slips have been tried and tested (through our 3 month market trial) and have so far returned 100% satisfaction. You won't go wrong with either pair.
Our Street Slips and Street Sneaks are all unisex. They work perfectly well for both men and women. Our current size range starts from EU 35 - 48 which means that we go all the way up to a size US18 (mens). We are always more than happy to help with sizing! Feel free to drop us a line.
Pledge $1 or more
For every $1 or more contributed, you will receive rainbows & sunshine, along with our eternal gratitude! Join our mailing list to receive exclusive offers, you beautiful person!Estimated delivery:
Pledge $3 or more
10 backers Limited (190 left of 200)
FLASH SALES. LIMITED SLOTS. We strongly believe in the 'every dollar counts' concept. With $3 you will get a pair of our trademark guaranteed 200TC no-show socks. Works well, with all kinds of footwear, particularly loafers, boat shoes & Street Slips! Don't stand for stinky/sweaty feet this summer. This is one whopping bargain!Estimated delivery:Ships anywhere in the world
Pledge $10 or more
7 backers Limited (993 left of 1000)
Receive 2 trademark INVISIBLE SOCKS in the colours of your choice. All our invisible socks are made of 200 TC Combed Cotton, equipped with a slab of silicone pad on the heel to prevent slippage. Guaranteed NO SHOW. These socks are too good that we couldn’t just give you one pair. That would be cruel!Estimated delivery:Ships anywhere in the world
Pledge $25 or more
3 backers Limited (997 left of 1000)
Receive all 5 OF OUR INVISIBLE SOCKS, all in different colours! Our no-show socks are 20% less likely to disappear in the wash than any other socks**. It’s a long term investment!
(**not really)Estimated delivery:Ships anywhere in the world
Pledge $60 or more
9 backers Limited (11 left of 20)
Receive our 1st generation canvas slips – the ST KILDA STREET SLIP. Do you like the beach? Do you like looking amazing? Do you have feet? If you said yes to any of these questions, then this pair of Street Slip is for you!
(*Available from size 36 to 44. However, if any size does run out due to overwhelming demand, we will provide you with an AUD100 store voucher, for use on any of our new generation products)Estimated delivery:Ships anywhere in the world
Pledge $80 or more
25 backers Limited (75 left of 100)
Receive your choice of any 1 pair of our 1st generation LEATHER STREET SLIPS. These stylish shoes are perfect for any occasion. Whether you’re going to the pub, having a fancy dinner, or getting dumped by your significant other, you’ll look amazing!
(*Available from size 36 to 44. However, if any size does run out due to overwhelming demand, we will provide you with an AUD130 store voucher, for use on any of our new season products)Estimated delivery:Ships anywhere in the world
Pledge $120 or more
8 backers All gone!
EARLY BIRD SPECIAL: Receive your choice of any 1 pair of our NEXT GENERATION STREET SLIPS OR STREET SNEAKS. We were almost committed to a mental institute for how cheap we’re giving these away! [Available from size 36 to 44]Estimated delivery:Ships anywhere in the world
Pledge $120 or more
48 backers Limited (152 left of 200)
EARLY BIRD SPECIAL + FREE WORLDWIDE DELIVERY: Receive your choice of any 1 pair of our NEXT GENERATION STREET SLIPS OR STREET SNEAKS. We were almost committed to a mental institute for how cheap we’re giving these away! [Available from size 36 to 44]Estimated delivery:Ships anywhere in the world
Pledge $150 or more
0 backers Limited (500 left of 500)
FREE WORLDWIDE DELIVERY + Receive your choice of any 1 pair of our NEXT GENERATION STREET SLIPS OR STREET SNEAKS. Whether you’re an uptight suit, or a bass player living out of a van, there’s a perfect pair for you to choose from! [Available from size 36 to 44]Estimated delivery:Ships anywhere in the world
Pledge $250 or more
1 backer All gone!
Receive 2 pairs - your choice of our NEXT GEN STREET SLIPS & STREET SNEAKS. We know you’re a busy lad/lass, so we’re keeping your life simple: 1 pair for business and 1 pair for pleasure. Rock it in the boardroom, and smash it on the dance floor! [Available from size 36 to 44]Estimated delivery:Ships anywhere in the world
Pledge $250 or more
8 backers Limited (92 left of 100)
FREE WORLDWIDE DELIVERY + Receive 2 pairs - your choice of our NEXT GEN STREET SLIPS & STREET SNEAKS. We know you’re a busy lad/lass, so we’re keeping your life simple: 1 pair for business and 1 pair for pleasure. Rock it in the boardroom, and smash it on the dance floor! [Available from size 36 to 44]Estimated delivery:Ships anywhere in the world
Pledge $480 or more
1 backer Limited (99 left of 100)
FREE WORLDWIDE DELIVERY + Receive our WHOLE COLLECTION OF NEXT GEN STREET SLIPS AND STREET SNEAKS (4 pairs in total). With this collection, even Kanye West will be jealous of your style! And he knows a thing or two about style… apparently. [Available from size 36 to 44].Estimated delivery:Ships anywhere in the world
Pledge $800 or more
0 backers Limited (5 left of 5)
FREE WORLDWIDE DELIVERY + Receive our entire collection of STREET LINERS and NEXT GEN STREET SLIPS & STREET SNEAKS! You will also be able to DESIGN & RECEIVE YOUR OWN SIGNATURE STREET SLIPS! So let’s be clear; you will win all of our new designs, all our street liners, AND you get to design your own shoe, we’ll make them and deliver a pair to you! [Available from size 36 to 44].
*We will additionally, replicate limited quantities of your signature line and feature it on our homepage for a month. Product delivery is subjected to design & manufacturing approval**Estimated delivery:Ships anywhere in the world
Pledge $1,000 or more
0 backers Limited (10 left of 10)
Want to stay ahead of competition? We introduce to you our exclusive distributor pack A. A 1000AUD pledge will provide you with 1200AUD worth of store credit. All wares provided to a holder of this voucher will be sold at distributor prices.For more information, please email us at email@example.com or alternatively drop us a message here on KickstarterEstimated delivery:
Pledge $3,000 or more
0 backers Limited (5 left of 5)
Think you have a bigger audience who would love what we are doing? We give you our exclusive distributor pack B. A 3000AUD pledge will provide you with 3800AUD worth of store credit. All wares provided to a holder of this voucher will be sold at distributor prices. For more information, please email us at firstname.lastname@example.org or alternatively drop us a message here on Kickstarter.Estimated delivery:
Pledge $5,000 or more
4 backers Limited (1 left of 5)
If you own a huge supermarket this is for you. We give to you our exclusive distributor pack C. A 5000AUD pledge will provide you with 6500AUD worth of store credit. All wares provided to a holder of this voucher will be sold at distributor prices. For more information, please email us at email@example.com or alternatively drop us a message here on KickstarterEstimated delivery:
- (40 days)