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Elegantly unsettling hand-crafted fashion installation addressing domestic violence Read more

Brooklyn, NY Couture
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Elegantly unsettling hand-crafted fashion installation addressing domestic violence

Brooklyn, NY Couture
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About this project

This project is part of my story and part of the many stories I have heard.  It's also about my desire to be part of the larger conversations around feminism using my own creative strengths.

The surge of recent #yesallwomen tweets has been heartening to watch!

Witnessing so many women speaking up about both the big and the everyday experiences, and seeing men understanding these realities in a new way renews my hope! Lets keep talking about this, maybe through all of us chipping away at it things will shift.

The Installation

Sometimes It’s Hard to be a Woman is a fashion installation project. Using words from Tammy Wynette’s “ Stand by your Man” I punctuate my own visual voice in addressing issues of domestic violence and dating based sexual assault.

It is a social statement but with a lot of beauty, and metaphor, and fashion running through it.  Its elegant and heavily hand embroidered, but disquieting through the environmental set up.  The project will consist of two garments and environmental support pieces. Items will have an emphasis on hand embroidery and hand knitting. Two techniques that I love and excel at.

The installation will open November 7th at FiveMyles Gallery in their private exhibition space. It will run for the first two weekends of the month, weekday viewing times by appointment only.

Sometimes It’s Hard to be a Woman was funded in part by The Brooklyn Arts Council, who provided me with enough funds to cover the initial sampling. But I need your help to make the installation a reality!

The Woman: HMS

I believe in exploring the intersections of fashion, art and story telling through a unique combination of concept driven and elegantly hand crafted pieces. This is the beginning of a fashion lifestyle brand that aims to empower.  Through encouraging others to take charge of constructing their own visual world and story.  And by expressing mine through creating work that inspires and items that can be integrated into your visual life.

Everything I create whatever the story, the meaning, the item, maintains my commitment to the beauty and tradition of luxury fashion and lifestyle products.

My MFA thesis fashion and knitwear collection was shown at Mercedes Benz NY fashion week at Lincoln Center in February 2013. Reviews were written by 7x7, Modern Glossy, San Francisco Chronicle, among others. This April a series of embroidered self portraits were shown in San Francisco.

I have spent the last year working with folks at different places in the fashion industry, from Stoll machine knitting production, to luxury hand knit sampling and development, to the Thom Browne studio.  Each experience has influenced my skills, vision, and ability to enact this project.

This work is the first cohesive presentation of the Heather Marie Scholl vision. It captures both fine art leaning experimental work with a creation of elegant but sellable items in line with my vision.  Its important that each type of work feed on each other and be presented in tandem.

The Branded Goal

The HMS branded items are about traditional touches to modern and wearable/useable pieces with the defiant mark of my logo. The brand will be placed through blind embossing, 3D casts, or tonal embroidery.  Each item maintains the care I have for thoughtfully crafted items and the craftspeople and small businesses that make them.

Items will be available through this kickstarter campaign, and will be available online after kickstarter rewards are shipped.  Producing enough of these items to sell online will help me feed funds back into development of my fashion installations and couture level work.  In addition to expanding this signature branded line.

The items are:

A silver plated die struck pin with the subtlety of a 3D logo design.

An unlined black recycled journal with my logo blind embossed.

A silk bandana with my logo embroidered in a matching thread.  Available in white with white thread, and black with black thread.

A knitted T with fully fashioned detailing.  And embroidered matching color logo at lower back.  Available in black in size XS/S or M/L. You can see me wearing a red version in M/L in the video. Go down in size for a fitted look and up for a relaxed T look.

I am asking for your help not just reaching the goal but bumping it from $7,000 - $13,000. So that I can produce these items for my incredible backers and make quantities available for online purchase.

The Finances

The Installation costs ($7,000) include materials needed for the installation and funds to allow me the extensive time it will take to construct the pieces. The space has been generously provided at minimal cost, but will require more structural elements to make it work for my vision.

The additional goal ($13,000) funds will go towards the production of the branded line. The split is below. How much I raise beyond the base goal will affect how many of these wonderful pieces I can create.

Cost break down:

Sometimes It’s hard to be a Woman:

  • Installation costs: $6000

Branded items:

  • Lapel Pin $300 – retail $6/ea
  • Blank Journal $1700 – retail $35/ea
  • Silk Bandana $1700 - retail $100/ea
  • Knitted T $2000 - retail $275/ea

Kickstarter fees: Total of 10% of funds raised, if the project goal is reached fees equal $600. If the secondary goal is hit fees will equal $1,200

The rewards

All rewards above $10 receive a lapel pin and a show postcard with thank you note.

Category 1

Blank Journal, Signed photo from show

Category 2

Silk Bandana, Stitched invite to show limited edition numbered quantity

The delivery dates

Lapel pins and Blank Journals both have a one month turn around after confirming the order. The silk bandana’s and T's will have approximately two month turn around.

Rewards with lapel pins, and blank journals will be shipped in September.

Rewards with bandana's or T's will be shipped in October, or if attending the opening will be available for pick up that night. Please let me know in advance if you wish to pick yours up that evening.

All items will be shipped to you before they are available online!

Kicking It Forward, committed to reinvesting 5% above project costs back into other Kickstarter projects
Kicking It Forward, committed to reinvesting 5% above project costs back into other Kickstarter projects

This project is sponsored, in part, by the Greater New York Arts Development Fund of the New York City Department of Cultural Affairs, administered by Brooklyn Arts Council (BAC).

Risks and challenges

My biggest challenge is convincing all you wonderful people to support this project. I need the funds and your word of mouth support to help this happen!

The logistics of the projects are daunting as I have a big appetite! I always want to do it all; I'm sure you understand.

However, I have learned with enough support and determination it's achievable.

I might encounter delivery delays, I might encounter some trouble shooting with the installation realities. But neither of those concern me as I know I will find a way to navigate through them. And will communicate to you all any changes in delivery timelines.

This project will be spectacular, but I need you to help that happen!

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FAQ

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Rewards

  • You selected
    $5 reward

    2 backers

    You're amazing! Thanks for supporting me! <3

    Estimated delivery:
  • You selected
    $10 reward

    5 backers

    Die Struck Lapel Pin and Thank You card mailed

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $35 reward

    5 backers

    Blank Journal OR Signed photo from the show

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $125 reward

    1 backer

    Silk bandana OR limited edition numbered stitched show invite

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $250 reward

    1 backer

    Branded T OR 1 from each category

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $500 reward

    1 backer

    Branded T plus 1 item each category OR 1 of everything, excluding T.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $700 reward

    0 backers Limited (5 left of 5)

    Branded T (able to request custom sizing), plus 1 item from each category.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $1,000 reward

    0 backers Limited (5 left of 5)

    Personal lesson - knitting or embroidery (3 2-hour sessions), plus your choice of items.
    Must be able to find your own way to my Brooklyn studio.
    OR custom garment or project, lets discuss the possibilities!

    Estimated delivery:
  • You selected
    $5,000 reward

    0 backers Limited (2 left of 2)

    Custom garment or other special project, lets discuss the possibilities!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)