Project image
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$3,220
pledged of $4,800pledged of $4,800 goal
53
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, May 1 2019 2:30 AM UTC +00:00.

$3,220
pledged of $4,800pledged of $4,800 goal
53
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, May 1 2019 2:30 AM UTC +00:00.

About

The final part of making an album is sharing it.

It has been a dream of mine to promote my album Lights nationwide, and I have an opportunity to do it this spring via radio. I launched this Kickstarter to invite you to help make this possible, and record new music.

For those of you who are new to my world, here's the deal: Lights is my fifth full-length album, produced and mixed by Lex Price, and is the best sounding project I have made. The songs are about the complex beauty of modern life, the awakening soul, and romance, all crafted by Lex's spacious, understated sonic palette. You can swim in it.

I have a wonderful radio promoter who has more than 40 years experience in the business to work on my album's behalf. He loves this project and with your help I can get him started.

Radio Campaign Details

Our campaign is as targeted and lean as we can get it, lasting 6 weeks and aiming for Triple-A (Adult Album Alternative) stations and other genre formats that suit my music. We'll be sure to hit the high-profile stations, but it's primarily about being really focused to get results.

From Projects to Living: Why This, Why Now

Promoting Lights to radio nationally fits into a larger picture I have for transitioning from being a project-based artist (which I've been for the past two decades) to developing a gentler, on-going sustainable life that supports myself as well as the music I make. There are two reasons why I am asking for support for this and for that support now:

1) A radio campaign is a cost-effective way of reaching a lot of new ears, under the guidance of someone who has built relationships over decades. It's a lovely way to share my music that feels right to me. The bonus is that by knowing which communities are supporting my songs, I can invest wisely with planning my touring routes. The bottom line: a radio campaign is a double-win!

2) Radio has a shelf-life. Of all the ways I hope to share my songs radio is one promotional opportunity that will expire. It's now, or probably not at all.

What You Receive

UPDATES: Over the 6-week radio campaign I will be sharing stats of what stations and communities have added the music. If you live in those towns you can tune in and know that you made that possible. We'll do happy dances!

REWARDS: In addition, I am offering a bunch of new kinds of thank-you rewards -- from art and food, to conversation, and of course the music and swag -- all things I am excited to offer! Please check them out!

I want to highlight two special rewards

  •  The 'Zine: includes a physical CD signed by producer Lex Price. He's a busy guy, running around touring all over the world with Neko Case, and more, and I'm grateful he's taking some time to help out. 
  •  The 3-Song Patron: this is something I'm heading towards in the near future -- subscription-based songwriting of all my material, professionally recorded and featuring intimate duo collaborations with some incredible musicians. I'm so excited to start this new chapter, and wanted to offer you a preview, especially for people who really want new music as their thank you reward.

NEW MUSIC: Speaking of new music, I am offering everyone something new no matter your pledge level, because your involvement makes my dream for Lights possible! So...when the campaign is funded I will head to the studio to record you a new, fully produced song as my thanks. I geek out about recording -- studios are my favorite place to be -- so twist my rubber arm, why don't you? 

Crossing the Finish Line

I would love to give Lights a chance to be heard beyond the 200+ generous people who helped me to make it. It is a privilege and a calling to be involved with music, and for me, saying "yes" means seeing things through to the finish line. 

Your pledge allows me to share these songs to new communities, giving life to this album beyond the creators, and giving me a stronger shot at transitioning to a sustainable artist's life, which will cultivate my future work and be restorative to my health. Your pledge helps me fulfill my calling as a songwriter. 

In return, what I can guarantee is that I'm all-in and will devote myself every day with every penny you entrust to me for the task. I will send you updates, new music, any rewards you select, and my gratitude. 

Thank you so much for considering my dream to share Lights nationwide. I look forward to the prospect of having you on my radio promo team this spring! Let's do this!

If you have any further questions for me before pledging, contact me. I'd be happy to chat. 

Love, Heather

This is how I will feel when Kickstarter is fully funded
This is how I will feel when Kickstarter is fully funded
Produced and Mixed by Lex Price.  Musicians: Lex Price | bass, Tim Young | guitar (Beck, Rufus Wainwright), Steve Moore | auxiliary keys, piano (Laura Veirs), Ian Fitchuk | drums, Hammond B3 (Kacey Musgraves), Joshua Grange | guitars, pedal steel (Lera Lynn, Sheryl Crow), Joe Costa | engineer (Ben Folds),  Luke Reynolds | guitar, Pete Freeman | pedal steel, Heather Kropf | piano, vocals
Produced and Mixed by Lex Price. Musicians: Lex Price | bass, Tim Young | guitar (Beck, Rufus Wainwright), Steve Moore | auxiliary keys, piano (Laura Veirs), Ian Fitchuk | drums, Hammond B3 (Kacey Musgraves), Joshua Grange | guitars, pedal steel (Lera Lynn, Sheryl Crow), Joe Costa | engineer (Ben Folds), Luke Reynolds | guitar, Pete Freeman | pedal steel, Heather Kropf | piano, vocals
The cabin where I stayed outside of Nashville during the recording sessions with the band
The cabin where I stayed outside of Nashville during the recording sessions with the band
Day One at Sound Emporium Studio B with Steve, Ian, Joe and Lex
Day One at Sound Emporium Studio B with Steve, Ian, Joe and Lex
That's a wrap on band sessions: Zach, Tim, Ian, Me, Lex, Joe, Steve! The album ended up being listed as a top Pittsburgh album of the year (2017) by TribLIVE, nominated for Best Entertainment + Media Project of the Year (2018) by the Creative Industries Network, and ranked #22 for top album of the year in Propeller Magazine's Album Bracketology.
That's a wrap on band sessions: Zach, Tim, Ian, Me, Lex, Joe, Steve! The album ended up being listed as a top Pittsburgh album of the year (2017) by TribLIVE, nominated for Best Entertainment + Media Project of the Year (2018) by the Creative Industries Network, and ranked #22 for top album of the year in Propeller Magazine's Album Bracketology.

Risks and challenges

Rewards fulfillment is a priority for me, even when life throws obstacles. And believe me, life throws curve balls! You matter and I will do everything in my power to fulfill your pledge.

For this particular campaign everything is achievable -- things are already manufactured or designed and ready for manufacture. All rewards are expected to be sent out by the projected dates, with the exception of the new music. That one I have to get right before I send it, and I'll do my best.

Rewards having to do with concert performances or meetings for breakfast, coffee, or coaching are subject to my availability and location. However, I want to meet you and I want to tour and travel so we will find a time!

* House concerts: travel costs are additional for any house shows booked that are further than 300 miles beyond my regularly scheduled touring routes.

Shipping: It's Dollar Shipping, baby, for all domestic rewards! International is a cool $4. Thank you!!!

Troubleshooting: Should the campaign be successful and you are experiencing issues with receiving your rewards, please contact me at popfstore@gmail.com. I will assist!

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Support

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    Sweet Nothings

    You are a minimalist so you don't want stuff. I get it. Back my project at whatever amount is comfortable for you, and I'll send you a personal email of thanks and a shout out on my socials.

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    The Earworm

    Receive a personal email of thanks from me PLUS + ...a digital download of the new song!

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    The Tweet

    Receive a personal email of thanks from me, the digital download of the new song PLUS + ...a digital download of Lights (full album)!

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    The Megaphone

    Receive everything in The Tweet PLUS + ...a copy of Lights as a physical CD (includes lyrics insert) signed by the artist!

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    The Sheet Music

    Receive everything in The Tweet PLUS + ...sheet music for the song Dream of Dreams from the album Lights.

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    The 'Zine

    Receive everything in the The Megaphone PLUS + ....the physical CD is also signed by the producer, Lex Price!

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    The Sandwich Board

    Maybe you didn't get the Lights limited edition t-shirt in the last Kickstarter campaign, and you decided you want one. I'll send you everything in The Earworm PLUS + ...a Lights t-shirt. Neat.

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    The New Shirt!

    You already have everything I've ever made, like ever. Yay, you! I'll send you only new stuff: everything in The Tweet PLUS + ...the newly designed t-shirt by Harriet Taylor Seed! Thank you for your continued support!

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    Chrysalis T (reprint!)

    You'll receive everything in The Tweet PLUS + ...a reprint of the Chrysalis t-shirt! This was a popular shirt designed by Harriet Taylor Seed, and I sold out. New shirts are in new colors, of course. :-)

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    Bread for Bread

    Receive everything in The Tweet PLUS +...a hand-baked loaf of nuts & seeds bread made by me! It's gluten-free and super dense and I'll include the recipe so you can experiment. I love making weird new bread!

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    New Fan Swag Pack

    If you're just coming on-line with my music this is for you! Receive everything in The Megaphone PLUS + ...a T-shirt of your choice (Lights, Chrysalis, New Design) OR a physical CD of Chrysalis (full album), and a postcard from me from the road!

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    The Gift

    Gift my music to a friend. Your friend will receive everything in The 'Zine PLUS + ...I will personally gift wrap the item (I love gift wrapping!) and include a custom message from you to your friend on one of my designed, handprinted cards. You both receive the digital music rewards.

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    The Quill

    You'll receive everything in The Tweet PLUS + ...a 10-pack of hand printed and designed notecards made by me (putting my B.A. in Fine Art to use)!

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    The Date

    You'll receive everything in The Megaphone PLUS + ...tickets for 2 to a concert of mine near you. This never expires!

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    How Can I Help?

    Everything in The Megaphone PLUS + a 1-to-1 coaching session with me (60 min via Skype). We can talk about your album and project management, songwriting, etc. Or we can just chat about anything you want!

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    The 3-Pack Patron

    I'm so excited to offer this. You'll receive everything in The Tweet PLUS + a 3-song pack of professionally recorded new song demos as high quality digital downloads. I can't wait to give you a preview of what will be happening on my upcoming Patreon page!

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    The 6-Pack Patron

    Receive everything in The Tweet PLUS + ...a 6-song pack of professionally recorded new song demos as high quality digital downloads. I can't wait to give you a half-year's preview of my upcoming Patreon page! I'm thrilled with the collaborations I've got planned.

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    Let's get Breakfast!

    Receive everything in the 3-Pack Patron PLUS + ...Let's meet up for coffee or breakfast and some conversation! This is limited to my tour route so we'll be in touch to schedule.

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    The House Show

    Receive everything in The New Fan Swag Pack PLUS + ...a Living Room Concert for you and your friends (75 minute solo set)! *

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    Heather & Friends in the House

    Receive everything in The New Fan Pack PLUS + ...a house show with Heather & Friends (90 minute duo/trio set). I love the guys I work with and I love having a chance to bring my songs with them to you.*

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    Patron's Choice

    You pretty much chose any two rewards levels you want, or make an offer of your chosen a la carte selections, with my deepest gratitude for your incredible generosity. Thank you!

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    The Newsletter Special

    For my newsletter subscribers! Receive the new things -- a digital download of the new song, a T-shirt of your choice (Chrysalis reprint, Lights, New Design), 2 tickets to an upcoming show (doesn't expire), and a 2-pack of the new professionally recorded demos from my upcoming Patreon page. Thank you for everything!

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