€7,632
pledged of €35,000 goal
44
backers
3days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, July 19 2018 11:16 AM UTC +00:00.

Solar Heating InitiativeBy Solar Heating Initiative
First created
Solar Heating InitiativeBy Solar Heating Initiative
First created
€7,632
pledged of €35,000 goal
44
backers
3days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, July 19 2018 11:16 AM UTC +00:00.

About

Video con subtítulos en español

Video with subtitles in English

Video mit Untertitel auf Deutsch

We want to trigger change. Change in attention, attitude, and consumption.

You might not realize it, but we use a lot of hot water - and not just in the shower. It’s also used for heating homes and pools, and it’s important for many industrial processes

We use a lot of critical and contaminating energy sources to get hot water every day.
We use a lot of critical and contaminating energy sources to get hot water every day.

Right now, people mostly use sources like gas, oil, or other fossil fuels to heat up water. With such a huge heat demand globally, this means a lot of pollution and waste.

Fossil fuels used to heat up water
Fossil fuels used to heat up water

But there is a better option: SOLAR ENERGY.

Solar water heating
Solar water heating

The technology to harness solar energy for heating water already exists and can easily replace less green ways of heating water. 

Solar water heater in a residential building in Brazil
Solar water heater in a residential building in Brazil
Evacuated tube collectors for space and water heating in Switzerland
Evacuated tube collectors for space and water heating in Switzerland
Flat plate collectors for water and space heating in a multi-family building in Germany
Flat plate collectors for water and space heating in a multi-family building in Germany
Parabolic trough collector for industrial processes in Mexico
Parabolic trough collector for industrial processes in Mexico

But awareness about solar heat is very low, and information about it can be confusing and overwhelming.

Marisol Oropeza, Marketing Expert, Mexico.
Marisol Oropeza, Marketing Expert, Mexico.
Stefan Abrecht, Solar Thermal Expert, Germany
Stefan Abrecht, Solar Thermal Expert, Germany
Roger Corradini, Scientist, Germany
Roger Corradini, Scientist, Germany
Markus Elsässer, Solar Tradeshow Organizer, Germany
Markus Elsässer, Solar Tradeshow Organizer, Germany
Ken Guthrie, Standardization Expert, Australia
Ken Guthrie, Standardization Expert, Australia
Bernhard Weyres-Borchert, President of the German Society for Solar Energy
Bernhard Weyres-Borchert, President of the German Society for Solar Energy

The Heat Changers project is about building a greener future for all of us.

We want to launch a campaign to reach people who aren’t aware of how much hot water we need and how much energy we use to get it.

We want to show people how solar heat works, and how we can all use it and benefit from it every day.

Our plan is to build an online presence to educate, inspire, and motivate a new community of people to become Heat Changers and convert to solar heat.

People who have a solar heating system can join us and give testimony of the benefits it has brought to their lives:

● to show that solar heat is able to compete with other energy sources.

● to provide evidence that solar heating is worth it, financially and ecologically.

● to reduce uncertainty and awaken interest by providing useful and easy-to-understand technical facts.

The content of the Heat Changers campaign will focus on three aspects: emotions, technology, and economics.

● Emotions = well-being and happiness

● Technology = reliability

● Economics = financial security and practicality

We will use different online tools to share information about Solar Heat over 6 months:

Website

Blog series with background information and suggestions from 

"Heat Changers at Home" and "Heat Changers at Work"

Short videos with

- Interviews from experts that explain the suitability of solar heating technologies in different countries and market segments (technology)

- Authentic statements from users (household, managers, etc.) that describe how they benefit from their solar heating system (emotions, economics)

Facebook-Series with tips e. g.

- “Why does my solar heating system pay off?”: Comfort and warmth with long-term cost savings and a clear conscience (emotions, economics)

- "This is how the change works": In just a few steps, the long-term optimal solar heating system (technology)

- “How to save money in 5 steps”: Make your contribution to the energy transition and benefit from subsidies (economics)

Twitter series with short facts and figures e. g.

- "Did you know that…?" series about savings, consumption, and solutions (emotions)

- Daily tweets of the solar yield of one user’s solar heating system (technology)

- Tweets about grants and subsidies (economics)

Instagram images of reference systems and infographics 

● Monthly newsletter to keep our followers and Heat Changers informed

We want to do this because many people

● still don’t know how much saving potential is in their heating habits and consumption

● are not aware of the ecological and economic benefits of solar heat

● are skeptical and avoid change

● still use inefficient gas and/or oil boilers (fossil fuels)

● are overwhelmed with the information about all different types of heating technologies

Five good reasons for solar heat

Energy from the sun is free and unlimited, and it doesn’t have any harmful emissions.
Energy from the sun is free and unlimited, and it doesn’t have any harmful emissions.

1. Solar heating is probably the simplest way to achieve a CO2-free heat supply. Sun energy is unlimited and does not cause contamination.

2. In a solar heating system, heat is supplied by the sun for free and is directly delivered on-site. That makes you more independent from energy prices and supply networks.

3. Solar collectors are reliable and durable heat generators that accompany you like a good friend and cover a big share of your heat demand for a long time.

4. For most applications, such as residential, service, and industry, a huge variety of different types of efficient solar collectors are available and they can be perfectly combined with other heating technologies.

5. Only solar thermal heating systems make energy efficiency in buildings really effective. They process the solar irradiation on your roof with high efficiency and do not need too much space. This means they leave enough space for PV so that your expensive electricity demand for household and mobility can be covered to a great extent.

Are you a Heat Changer?

Are you a Heat Changer?
Are you a Heat Changer?

We only have one Earth. By funding the Heat Changers campaign, you’re helping to make sure our planet thrives for future generations.

You can also engage in other ways:

  • Contact us and become part of the initial campaign. 
  • Tell your friend who already has a solar heating system to be part of the campaign. 
  • Share this information on social media.

Risks and challenges

People behind the Heat Changers campaign are Heat Changers already!

We are passionate about Solar Heat and have gathered experience in this field for a long time.

However, we do not want to be the only ones telling you about Solar Heat. We want that other "hidden" Heat Changers from all over the world to actively share their experience.

The risk we face is that not enough people are willing to be part of this community in the public space.

To overcome this, we count on our friends, family, and colleagues who also benefit from Solar Heat and who would be willing to share their own experience as well. We hope that this will motivate others to do the same and become an "active" Heat Changer.

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Support

  1. Make a pledge without a reward

    About $12
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  2. Select this reward

    Pledge €15 or more About $17

    Heat Changer "basic"

    Public thank you in social media

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    5 backers
    About $17
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    Pledge €25 or more About $29

    Heat Changer "advanced"

    Public thank you in social media and Heat Changer stickers

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    2 backers
    About $29
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    Pledge €50 or more About $58

    Heat Changers "pro"

    Public thank you in social media, Heat Changer pin

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    6 backers
    About $58
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    Pledge €100 or more About $117

    Heat Changers "top"

    Public thank you in social media, Heat Changer polo shirt.

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    14 backers
    About $117
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    Pledge €500 or more About $584

    Heat Changer "performer"

    Public thank you in social media, Heat Changer stickers, pin and polo shirt.

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    1 backer
    About $584
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  7. Select this reward

    Pledge €1,000 or more About $1,168

    Heat Changer "knowledge exchanger"

    2 Heat Changer sets (stickers, pin and polo shirt), and 1-hour learning session about Solar Heat (webinar with experts)

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    0 backers
    About $1,168
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  8. Select this reward

    Pledge €3,000 or more About $3,505

    Heat Changer ""brand ambassador"

    10 Heat Changer sets (stickers, pin and polo shirt), Heat Changer branding set (logo, symbol, slogan, graphic material that you can use freely); interview with you to be published in social media

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    1 backer
    About $3,505
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  9. Select this reward

    Pledge €5,000 or more About $5,842

    Heat Changers "Professional"

    10 Heat Changer sets (stickers, pin and polo shirt)
    Heat Changer branding set (logo, symbol, slogan, graphic material that you can use freely)
    2 Interviews about you/your company/your product to be published in social media.

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    0 backers
    About $5,842
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