What is Hearth? It seems like a simple question but when you sit back and really dive into the complexities, it becomes a multifaceted question. No two people can answer that question the same because is different for everyone that picks up a copy or strolls through our online journal.
To us, Hearth Magazine is a platform for dreamers to tell their stories. It’s an opportunity to share their passions with other like-minded people who appreciate the time, skill and determination it takes to follow their dreams and become successful. We are supporters of the little guy, the mom and pop shops around the world that depend on their dream to support their family. We believe in buying local and supporting our friends and neighbors. We also believe in the value of art and creativity.
What makes the creative world work is that we help support each other both through sales and also moral support. As a community of dreamers, we are a shoulder to cry on when the dark days come and the first to shout ‘Hooray!’ on the good days. Although we may not know each other in person, there is a kinship, a connection felt between us.
In order to continue to foster these creative relationships, we need a little help. The Hearth team is blown away by the amazing level of support that we receive from our friends, both new and old. As artists and dreamers, we are always looking for new ways to help share stories and photographs with the world. We want to be able to continue to grow and expand and we need your help and support to make that dream a reality.
Where the money is going
For this campaign, we are hoping to raise the desperately needed capital to ensure Hearth continues for a long time to come. One of our biggest challenges has been the high price of printing. Because our printing standards are high and we use a high quality paper, the cost for a small printing run is expensive. Most of the money we raise will be used to help build up a printing fund so that we can order more magazines and bring the cost down for our supporters.
Times are tough for everyone and we understand that better than most. We’re certainly not asking for much, but just imagine if every person that follows us on Instagram or Facebook, or that reads the journal regularly or purchased a copy donated $1, do you know the impact that would have? It would be huge!
Our rewards are somewhat special for this project. Part of the thing that makes Hearth great is the community that we have built. We have so many wonderful artisans that have been a part of Hearth Magazine from the very beginning. When they found out that we were doing another kickstarter project, they were eager to help out in any way they could. All of the artists have been or will be featured in our magazine or online journal. They believe in the community we are building and they want to be a part of it.
We can’t do this alone and need your help. We hope you will give what you can and help share the message of our need with your friends and family. Together, we can help to build up the creative community and help others to do what makes them happy.
Risks and challenges
In the last year and a half, we have seen more than our fair share of problems as we’ve watched Hearth grow. After several mishaps with printing, we’ve finally stream lined our process and found a printer who understands the vision behind Hearth. That said, there is always the possibility of printing issues (color corrections, machine issues, ect…) that we don’t have control over. But by planning ahead and ensuring our printers have enough time to get our magazine done perfectly, we are confident those delays will be minimal.
The financial side of our business has been a struggle from the get go and its something we are working diligently to manage more efficiently. One of our biggest challenges has been increasing readership. We hope to accomplish this by making Hearth available at stores and shops around the world. Not only are you helping to support us, but you’re also shopping local in your community and supporting those shops that support us.Learn about accountability on Kickstarter
- (35 days)