I was sitting around a particularly boring part of Louisiana a couple winters ago, wondering what I could do to set myself apart in the photography world. What could keep me, and my viewers entertained. I wanted something humorous. I looked over at a bag of marshmallows on the kitchen table, my camera, and the dollhouse furniture my niece has in abundance... and the Marshmallow Microcosm was born.
The first was created when I saw the marshmallows and a small fake campfire my sister in law had made. It wasn't hard to connect the dots:
From there I continued creating scenes until I had enough for my first calendar. I sold out of my first run of about 20 quite quickly, and after several requests for the calendar again the following year I obliged with 12 more scenes for 2013. It was great that people were getting such a kick out of these little guys.
So this year I find myself creating more and more scenes - I have over 40 now! Some have been at the request of friends, most have come from my own head.
Now that they've grown in popularity I find myself needing to do a bigger printing run... and to get them printed earlier in the year. A costly endeavor. But with the help of great folks who fall in love with these fat little pillows of sugary goodness, I can reach my goal and bring happiness to houses and office cubicles around the world.
I started with marshmallows and found bits and pieces. And its growing. Its my version of a lemonade stand. Funding from this project will be used to help me get this printed in September 2013, as well as marketed online from the time it is printed until December 2013.
All images ©Heather Applegate
Risks and challenges
The biggest risk is purchasing too few or too many calendars. I will need to look closely and re-compare prices of publishers and printers to decide how many I can order with the funds I receive. If I order too few I cannot get the same deal for bulk ordering and too many will leave me with too many leftovers that I will need to give away at cost.
Either way, I cannot see any setbacks occurring as I have set the funding level to coincide with the number of calendars I believe I can order and sell given the past two years sales records. I have left a very small amount left over to be used for marketing purposes.Learn about accountability on Kickstarter
- (30 days)