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$1,411 pledged of $18,000 goal
backers
By Matthew Williams
$1,411 pledged of $18,000 goal
backers

About

First off, thanks for taking the time to embrace our goal to turn a passion project into a thriving small business!

Kickstarter is a really cool format that helps us test and show proof of concept. Please take a look at our rewards and choose a level that makes you comfortable but remember the goal is to help build a craft brand. If we do not reach our goal of $18,000, then no money or rewards are exchanged and the project is over.

Check out our rewards on the right!

 Heady -thrilling; exhilarating: the heady days of one's youth 

 Our Mission

Create a small batch root beer company that is focused on local and clean labeling. Our team will handcraft fun root beer styles that will blow your socks off! Our daily focus is to share quality products with our community and our independent retailers. Why buy a root beer from a soda company when you can buy a root beer from a ROOT BEER COMPANY! We are a non-alcoholic product.

What is a clean label?

Clean Label- is about natural ingredients with no chemicals. A clean label offers simple ingredient statements. It lacks chemical influence and artificial preservatives.

Our Philosophy

We are committed to do what big soda is not willing to do, create local crafted small batch root beer with clean labels. No stabilizers for us! Our method is to use cold temperatures to provide shelf stable products. We will not be making products that can sit on a shelf for six months, like big soda, we are a drink fresh product. There is a big hole in the soda/root beer market, which is the lack of craft local options. I think we can learn from the craft beer industry. At this point, we can safely say that craft beer is more than just a movement, its a lifestyle choice, so I ask? Is Craft Soda next?

What is small batch?

For us, small-scale production means products that are made in limited quantities, by means of traditional methods. We will boil 150 gallon batches in a brew kettle, cool down, transfer to brite tank, carbonate and package all by hand. 

Start-up cost (32 K)           

                                                                                                                                                           

 Our Products

All our Root beer is handcrafted with simple ingredients. Most soda companies hide their sugar story, we don't. We are proud of how we make our flavorful Southern Mint simple syrup to naturally sweeten our Root Beer. We also boil our root beer to create depth, color and complex flavors.

Heady root beer - our full bodied root beer has deep balanced flavors of spice and herbs. Big mouthfeel with a kiss of honey and Fresh mint.

Coffee root beer - hints of roasted coffee on the nose, loads of chocolate and earthy notes from local roasted beans with a soft round mint finish

Cherry root beer - we combined the best of both worlds, cherry soda and root beer! The fresh cherries crash your palate while the spice of the root beer gives the structure needed for a true beverage explosion!

What makes us special?

  • We are local
  • Clean labels
  • Our mint simple syrup
  • Small batch quality
  • Control & innovation
  • We support small independent retailers

Risks and challenges

Building a brand is always a challenge! Running a small business is always a challenge but my last 16 years in the beverage industry gives me the scope and the confidence to make the right call at the right time!

It's Challenging to name products so we enlist your help below?

Please checkout our $10 reward- Help us name our root beer? We will send you a thank you card with a return note to fill out and send back. Be apart of the action!

We cant wait to get started! Thanks for being a backer!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    Give it a name!

    Help us name our Root Beer? We will send you a thank you card with return postage to fill out and send back. Be apart of the action!

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    Pledge $20 or more About $20

    grab a taste

    Be the first to sample our 32oz can of Heady Root Beer.

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  3. Select this reward

    Pledge $25 or more About $25

    grab a taste

    Be the first to sample our 32oz can of Heady Coffee Root Beer

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  4. Select this reward

    Pledge $30 or more About $30

    grab a taste

    Be the first to try our 32 oz Mint simple syrup

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    Pledge $30 or more About $30

    grab a taste

    Try our private coffee blend that we use in our Coffee Root Beer and we designed with our local roaster friends. 1lb bag of whole beans of our private RB blend.

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  6. Select this reward

    Pledge $35 or more About $35

    grab a taste

    Be the first to sample both 32oz cans of Heady Root beer and Coffee Root Beer

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  7. Select this reward

    Pledge $40 or more About $40

    T-shirt

    Be the first to wear a Heady T-shirt to the park
    Men's T-shirt
    size S-XXL

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    Pledge $40 or more About $40

    T-shirt

    Be the first to wear a Heady T-shirt to the park
    Women's T-shirt
    Size S-XXL

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  9. Select this reward

    Pledge $60 or more About $60

    Sample All 3

    Be the first to sample all three 32oz cans of Heady Root beer and Coffee Root beer and Cherry Root beer

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  10. Select this reward

    Pledge $60 or more About $60

    Built for Comfort

    Be the first to wear a Heady sweatshirt on Sunday Fun day!

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  11. Select this reward

    Pledge $100 or more About $100

    Some for you and some to share

    pick any six 32oz cans of Heady Root Beer, Coffee Root Beer or Cherry Root Beer. Help us get the word out by sharing with friends

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  12. Select this reward

    Pledge $110 or more About $110

    Pig Roast kickoff Party

    (1) person invite to our Saturday Pig Roast kickoff party! Mix it up with our Family and Friends. We will pick a nice fall day to throw down! plus - lots of swag to give out! Party near Atlanta

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  13. Select this reward

    Pledge $125 or more About $125

    get it all folks

    Get 1 of each of our 3 Root Beer 32oz cans, 1 32oz Southern Mint simple syrup, 1lb bag of private blend coffee beans

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    Pledge $150 or more About $150

    Heady-brah quality team

    Our Heady-brah quality team will get our test batches and new products before they hit the shelf. You will receive a new experimental Root Beer every 4 months for 2 years with a feedback card - plus a special Hbqt tasting glass

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  15. Select this reward

    Pledge $300 or more About $300

    Make your own Root beer

    Make your own Root Beer- be the first and only to create a test batch on our system. We will package your small batch of Root Beer for you to take home. Call it Matty Boom-Boom or create your own fun label? (24-32oz cans) Atlanta only

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  16. Select this reward

    Pledge $500 or more About $500

    We want your name on our label

    We want your name on our label for the whole first year of production. We will create a space on our Root Beer label that will list your name to say thanks to our big $$$ kickstarter friends. Limit-20

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Funding period

- (33 days)